According to Sinodata, in 2017, Huawei's Internet mobile phone brand glory shipped 54.5 million units in the domestic market, surpassing Xiaomi's 50.94 million to become the largest Internet mobile phone brand in China. As a brand that started studying Xiaomi, this is obviously a brand. Very good results. Glory was established at the end of 2013. In 2014, the shipment volume reached 20 million. In 2015, shipment volume doubled to 40 million. This has provided HUAWEI mobile phones with a tremendous boost in the domestic market. In the fourth quarter of 2015, Huawei’s mobile phones became more recaptured. The first place in the domestic smartphone market share. In 2015, OPPO and vivo relied on the advantages of offline channels to develop rapidly. Huawei also surpassed Huawei in the third quarter of 2016 to become the first and second domestic brands in the smart phone market share. In the fourth quarter of 2016, Huawei beat the vivo to regain the domestic smart phone market. The share of the second position, lost to the OPPO throughout the year only ranked second in the domestic smart phone market share. In September 2016, Huawei released the Nova brand, which targets OPPO and vivo, focusing on the offline market, and attached importance to the design as well as the OPPO and vivo, favoring the feminine style. It is understood that Nova brand shipments reached 20 million last year. Glory continues to dominate the online market, and the online market is exactly the weak point of OPPO and vivo. OPPO and vivo's low price and high price reputation are well-known on the Internet. Glory is just a cost-effective advantage, relying on glory and the Nova brand. As a result, in 2017, Huawei's smart phone shipments in the domestic market reached 102 million, far more than OPPO's 77.56 million. From the success of Glory and the Nova brand, it can be seen that Huawei can quickly seize the opportunity to adjust its strategy at the critical moment of the domestic smart phone market, and quickly achieve success. As a global company, such a rapid and flexible change can be achieved. It is very rare. From 2017, Huawei's smartphone shipments in the domestic market can also be seen that the glory brand has a very high contribution to Huawei mobile phones. The brand's shipments accounted for 53.4% ​​of Huawei's mobile phone shipments in the domestic market. For Xiaomi, Glory is clearly a strong opponent. Learning from the brand of its Internet marketing model, he quickly became a surpasser from the follower in just 4 years, and was even better than Xiaomi, the master of Internet marketing. Obviously it was a shame for Xiaomi. Of course, in 2017, Xiaomi was good in the domestic market and successfully achieved a recovery. It achieved a year-on-year increase of more than 20%, but this achievement was inferior to glory!