After joining Google, Nest did not stop moving forward. In the context of the smart home boom, the scale of employees has grown dramatically, revenues have risen steadily, and the goal seems clearer.
When the news of WhatsApp was acquired by Facebook for $19 billion, a senior executive of Smart Home, Nest, is meeting in Google.
Seeing the news popping up on the phone, he joked to Google executives, "Can we tear the contract and renegotiate?"
Nest was just bought by Google for $3.2 billion a month ago, but its record of the largest M&A deal in Silicon Valley startups this year was quickly refreshed by WhatsApp.
How did Nest’s early employees think about the latter’s $19 billion worth of money, and he couldn’t help but swear, “For What’s in the past, Whatsapp is just a Nyma communication application!â€
But after calming down, he explained that this does not mean that Whatsapp is useless. "Facebook is willing to spend so much money to buy it, it means it has this value for Facebook, this is not a bad thing."
Nest, which was established in 2010, was less than 100 people when it officially launched its first intelligent thermostat product more than a year ago.
The company's two founders, Tony Fadell, the founder of Nest, known as the father of the iPod, and Matt Rogers, co-founder of the company's colleague, "Fader's favorite intern" ) - At that time, a lot of people were pulled from Apple's iPod and iPhone team, and Nest's startup team also absorbed many former General Magic employees.
Many people may have never heard of General Magic. GeneralMagic was founded in 1990. The three founders are closely related to the early Apple. The company's main business is the development of personal handheld communication equipment, arguably the iPhone 20 years ago.
The Silicon Valley's tomorrow's star, when it opened in 1995, doubled its opening price, but the market was not ready to accept the product. GeneralMagic finally closed down in September 2002.
But GeneralMagic was later called by the media "the most valuable company in Silicon Valley's death." Many of the company's employees later became top figures in Silicon Valley and even the global technology industry, such as Andy Herzfeld, one of the company's founders. Andy Herzfeld is now the chief designer of Google's social media Google+ project, and Andrew's father, Andy Rubin, Fadel and others are employees of the company.
After Google's acquisition, Nest began to rapidly expand the team. Insiders revealed that the number of Nests before the acquisition has expanded to 150, and now its Silicon Valley headquarters recruitment speed is on average two new employees a day, the UK and Taiwan branch are also expanding the team, the total number of Nest staff has been rapid More than 300 people are expected to recruit more than 300 jobs by the end of the year.
"We understand that to change the world, our own power is too slow. Although we have started, we still can't see too concrete results. Last year's revenue was 70 million US dollars, and the products were sold for more than a year. Although the company is not too bad, this year's goal can not specifically disclose the number, the initial estimate will at least double, prove that we can continue to grow without a doubt, but with the resources of Google, we can achieve the goal more quickly," The Nest high level indicates.
The enthusiasm for changing the world is the ideal of the Nest start-up team, and for this reason, let them decide to invest in Google's embrace.
"Someone asked me, Google was bought with so much money, do you still have to work? I replied, of course! This is what I want to do, not just for money," one employee said.
Recall that when the smart thermostat was just launched more than a year ago, only BestBuy was willing to sell their products. One store only had two thermostats a month. “Best Buy feels very strange. Does anyone buy a thermometer? We Say, this is not a thermometer, it is a smart thermostat!"
Nest also persuaded 50 technicians who installed thermostats to provide customer installation services, but the problem was that these technicians were in the San Francisco Bay Area, and the weather in the Bay Area was notoriously mild, and there was no need for a thermostat.
Who knows that after the launch of the product, it is expected that the inventory of three months will be sold out within 72 hours. "It’s funny, the company launched the product is still celebrating, we have to jump on the plane to the overseas factory to see how Increase production."
Now the whole United States can see the trace of Nest products from online e-commerce Amazon to offline Apple retail stores. Surprisingly, the Bay Area is still home to Nest's second largest user base.
"It may be that people in Silicon Valley have a higher acceptance of new technology products." Nest insiders pointed out that "now everyone knows the difference between a thermometer and a smart thermostat."
Nest's long-term goal is to become a broader consumer brand for a customer, not just a technology startup for geeks.
Before the company launched the second product intelligent smoke detector Protect, it also faced the doubts of the company's positioning: everyone wants to know what company is Nest, the environmental company? Environmental technology company? Nest couldn't answer this question at the time. "Now I can finally open the curtains and tell everyone who we are."
“Nest is a company that celebrates innovation. We make things that nobody loves to turn around!†A senior person at Nest explained.
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