4G mobile phone chip battlefield, can be described as a master. According to the 2013 IC chip enterprise ranking released by ICInsights, Qualcomm, Broadcom, AMD, MediaTek, NVIDIA, and Marvell are among the top six respectively. The domestic companies with rapid development momentum, HiSilicon and Spreadtrum, ranked 12th and 14th respectively. Bit. For these chip companies, the 4G market with unlimited business opportunities is definitely not to be missed, especially in China's 4G market. Since the issuance of the 4G license in December last year, China has become the largest market in the 4G sector within six months.
In the 4G market where global chip giants gather, Marvell puts it "to be the top two in the field of 4G chips." In the beginning of this year and in April, in the interview with the media, Marvell president and co-founder Dai Weili reiterated this determination. In the face of strong enemies, why was the company founded in 1995 so "daring", where is the bottom line? With curiosity and doubts, the reporter interviewed Dr. Zhang Lu, Director of Mobile Products at Marvell, and unveiled the 4G map of Marvell.
Close to the market will push 64 and 5 models this year
It can be said that Marvell entered the field of mobile communication with the help of 3G and the Chinese market. It has effectively promoted the development of the TD-SCDMA industry and also established the "Marvell" brand in the Chinese mobile phone industry. However, in terms of market share, Marvell did not achieve impressive results. Dai Weili once told reporters that the reason: Marvell missed the opportunity to transfer to the smartphone. Subsequently, the 4G opportunity came.
In the half year after the issuance of China's 4G license, Marvell played a beautiful encounter. Among China Mobile's customized mobile phone channels, the Cool 8720L mobile phone supported by Marvell PXA1088 LTE became the second largest TD-LTE mobile phone sales. At the same time, the ZTE smartphone U9815 equipped with the PXA1802 chip has also become the first product to obtain the network access license for the Chinese TD-LTE mobile phone network. In addition, Marvell and ZTE have jointly realized the world's first VoLTE voice call based on TD-LTE end-to-end system.
Zhang Lu said that Marvell's "first victory" in China's 4G market was mainly due to its technical accumulation during the 3G period. Zhang Lu said: "4G network is not a one-step, multi-mode multi-frequency coexistence, and product stability are very important. At this point, Marvell has a long time accumulation in 3G technology TD-SCDMA, in 4G Technology has also accumulated for a long time on TD-LTE and FDD-LTE."
In the 4G strategy, Marvell emphasized that it is close to the market demand. In fact, the above results also benefit from this claim. For the future LTE technology solutions, whether it is the industry's most controversial 3 models, 5 models, or the hot 64-bit, Zhang Lu said, will take the user experience as the starting point, "to make users feel that your products are worthwhile."
For Marvell's 4G solution this year, Zhang Lu pointed out: "Marvell will definitely launch 64-bit solutions and 5-mode solutions this year. Our platform itself is mature, and we will further expand our product range with our partners. To further optimize the entire platform and optimize the whole machine, Marvell can occupy a more favorable position.†He also revealed that in the next few months or even half a year, Marvell will launch more products and launch excellent products for different market positioning. s solution.
Pioneering innovation and deep integration of Internet technology
With the continuous development of 4G network construction, 4G technology will continue to evolve. Zhang Lu believes: "4G technology is bound to move toward higher-end direction. For example, on the basis of 4G application level, how to use LTE technology to broadcast live media, how to implement data voice service on LTE, how to communicate with Internet technology Carry out more in-depth integration and other issues."
For Marvell's research and development focus, Zhang Lu pointed out: "In the near future, we mainly do two aspects of work, one is VoLTE, the other is eMBMS. How to improve the service level of LTE network, making mobile network not only a tool for peer-to-peer communication, It has also become a form of point-to-multipoint broadcasting that makes the entire mobile network service more diverse."
Open your arms and establish multi-level industrial chain cooperation
"The Chinese have the world." Nowadays, the same is true for mobile phone chip companies. In the 4G industry chain cooperation, Marvell has established close cooperation with Chinese telecom operators and mobile phone terminal manufacturers. At the same time, in the development of 4G market, Marvell also has deeper exchanges and cooperation with overseas operators. Whether it is technical preparation or technology introduction, Marvell has a deeper cooperation with it.
In terms of deep-growing the market, Zhang Lu said: "Marvell will establish more ways of cooperation in the industry chain. This kind of cooperation is multi-layered, not only on smartphones, but also in data terminals and Internet of Things. Investing, our partners will continue to introduce products based on the Marvell solution."
"The Chinese have the world", especially for mobile phone chip companies. In this regard, Marvell will expand its investment and customer support in the Chinese market in terms of smart terminals, enabling partners to launch products needed by the market as soon as possible. At the same time, Marvell will further invest in research and development resources and develop products so that products that meet market needs can be launched as soon as possible. Zhang Lu pointed out: "Whether we are doing multi-model or doing thousands of yuan, we will have a series of actions."
Regarding the determination to ensure access to the top two in the 4G chip market, Zhang Lu said: "We have prepared for product definition, customer cooperation and market. We will fully participate in the development and construction of China's 4G market and launch in line with the Chinese market. The products that truly reflect Marvell are excellent 'Chinese startups'."
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