CCBN2017 observation of the set-top box market

Although the rain on the third day of CCBN2017 experienced a little bit of cold with the patter of rain, the rain and chill did not extinguish the enthusiasm of visitors. From Hall 1A to Hall 8B, from inside the hall to outside the hall, the entire Ukrainian exhibition center is crowded with people. This crowd of irritants includes streamlined media editors, and this series of editors has fixed their eyes on the field of TV set-top boxes. Jiangsu Yinhe Electronics Galaxy Electronics has a long history of development in the TV terminal market. Currently, the product system of the set-top box includes four major product lines: traditional cable digital TV set-top boxes, satellite digital TV set-top boxes, terrestrial digital TV set-top boxes, and interactive Internet TV receivers. In the past two years, Galaxy has also developed a new generation of set-top boxes with new features such as triple play, smart system, smart home, and multi-frequency interaction. The exhibition Galaxy Electronics took its full range of products to participate, but the focus is on DVB + OTT set-top boxes, VR panoramic video technology set-top boxes and ultra-high-definition smart set-top boxes. In the communication, Mr. Ji, who is responsible for the site of the Galaxy Electronic Zone, expressed a few points: At present, the company’s main orders are still from the field of digital television broadcasting; The basis of DVB+OTT set-top box is the promotion of broadcasting and television broadband, but the one preferred by those who have requirements on the speed of the network is the broadband that is pushed by the telecom operators; Even more optimistic about the market prospects of OTT, in the long run, television new media does not matter IPTV, OTT points. Tonghui Electronics Changsha Tonghui Electronic Technology Co., Ltd. is a company engaged in research and development, production and sales of DVB-C, DTMB, DVBC HD + OTT set-top boxes, AVS + digital TV set-top boxes, emergency broadcast equipment, digital TV advertising systems, digital TV front-end Computer room construction and cable television network and information service companies. Tonghui has set-top boxes supporting DVB-C+OTT, which can simultaneously realize digital TV and Internet TV viewing, satisfying users' needs for viewing to varying degrees. Tonghui Electronic's publicity roll-up lists DVBC HD + OTT set-top boxes, DVB-C HD/SD digital set-top boxes, and IPTV set-top boxes. Like Galaxy Electronics, Tonghui Electronics also put DVBC HD + OTT set-top boxes at the top of the promotion, and most of the products displayed are still digital TV set-top boxes. The on-site person in charge of the Tonghui Electronic Exhibition Area introduced the writer to the author. The main orders were from the radio and television industry. Digital TV set-top boxes had greater market demand in the areas below the county level. The relevant statistics of the set-top box market saw the current statistics. Currently, the three telco operators have over 100 million IPTV subscribers, and the OTT hardware terminal market has nearly 200 million possessions. In February, the National Bureau of Statistics released the Statistical Communiqué of the People’s Republic of China on National Economic and Social Development in 2016. The actual number of cable TV subscribers is 223 million, of which 197 million are actual users of cable digital TV. In 2016, the actual number of cable TV users decreased by 12.67 million, and the loss rate was 5.4%. However, TV user data and TV box market performance are not consistent. Sales of internet set-top boxes have declined as early as 2015. According to data from Aowei Cloud Network, the retail volume of color TVs in 2015 was 46.74 million units, an increase of 4.8% year-on-year; the OTT box market was 12.13 million units, a year-on-year decrease of 6.7%. Since 2016, there has been a voice in the market that Android TV set-top boxes have disappeared from the stage. Industry watcher Hong Shibin once stated that the Internet set-top box meets the transition period from traditional TV to smart TV. After that, the single-user demand for content has become fully diversified, and the market for Internet set-top boxes will gradually shrink. Indeed, letting the Internet on the Internet may in the past have more to do with a set-top box, but the development of the technology will allow the all-in-one to gradually expand, and the future will inevitably have an impact on the set-top box market. But before the unknown of the future arrives, the TV box still has its huge market. With the power of broadcast and television in broadband services, the market space for DVB+OTT set-top boxes may gradually open up. However, compared to telecom operators' broadband services, Radio and TV are afraid that it will be difficult to catch up. However, with the advancement of broadband services of radio and television and telecom operators, the growth and decline of digital TV, IPTV, and OTT subscribers of radio and television will be a tug of war in the set-top box market. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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