Lei Jun live: Millet cut hundreds of millions of MIUI advertising cooperation, cheap is not equal to silk

Yesterday, Xiaomi Technology CEO Lei Jun made a mobile live broadcast on the newly launched Xiaomi 5S and Xiaomi 5S plus.

First of all, Lei Jun introduced the new designs, ultrasonic fingerprints and camera functions to the users. As Xiaomi 5S took pictures, Lei Jun said that it will hold a mobile photography contest and encourage users to shoot high quality photos with Xiaomi.

In sound quality, Lei Jun said millet 5S effect is acceptable, but it can not reach the full HiFi level, so did not use HiFi sound quality as a selling point for publicity.

In addition, Lei Jun believes that the millet 5S plus's post-fingerprint identification design is more for ease of use considerations, and there is no question of which front-to-back placement is strong.

As for the price aspect, Lei Jun said that he could not understand the outside world's practice of "cheap" and "silk silk" equating: "Some people say that Xiaomi sells at a low price is a reeling, I do not understand. Xiaomi's pricing strategy is based on cost, the purpose is to make more Many people enjoy the pleasure of science and technology, and we will always stick to it, and if we insist on it long enough, we will certainly win more people's favorite.  

In the following session, Lei Jun said that the team is already working on Xiaomi Note 2, but now everything is still in a confidential stage. This response shows that the outside world's speculation on the big screen flagship mobile phone millet Note will silently withdraw from the arena is capital wrong.

Finally, there are advertisements for users who spit on the MIUI. Lei Jun expressed the hope that netizens will actively report small advertisements, while Xiaomi will also constantly optimize the user experience; "Hundreds of millions of MIUI advertising cooperation have been abolished."  

Interestingly, the always modest Lei Jun has also exploded in the live broadcast - when the netizen claimed that "more than a month of use of millet 5S feels serious fever ...", Lei Jun responded: "TMD nonsense, Xiaomi 5S was released After several days, how could it take more than a month? A look at the naval forces sent by the merchants."  

Rebus really wit.

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