This morning, Jingdong held a VR/AR strategy conference in Beijing and announced that more than 30 upstream and downstream companies such as Intel, HTC, Nvidia, and Storm Mirror have established the first VR/AR industry alliance in the area of ​​e-commerce.
At the meeting, JD.com and IDG jointly released a VR/AR market analysis report. The report stated that the VR market has developed rapidly and is expected to usher in the outbreak of Q4. At present, VR head-display equipment has sold more than one million units in a single quarter, among which the number of mobile phone boxes leads the market. According to the analysis of user purchases, men currently shopping for VR devices account for 84% of the entire purchase population, mainly young and middle-aged people aged 26-35, and the purchase price is mostly below 200 yuan, but users are moderately sensitive to quality.
JD.com announced that it will enter into a procurement cooperation with Storm Mirror within the next three years and will sell 15 million VR heads. In addition, JD.com has also reached a procurement cooperation with NVIDIA and will sell 18 million VR cards in three years.
At the meeting, Jingdong announced its specific strategic plan on VR/AR. It will integrate industry resources through branding, marketing, operations, and financial methods to provide comprehensive support for VR and AR enterprises. Zhang Chen, the CTO of Jingdong Group, stated that there are four main aspects of strategic planning. The first is the establishment of a VR/AR industry alliance. The second is to lead the development of VR/AR technology, formulate modeling specifications, and provide a unified set of modeling tools. Jingdong provides technical support for users to create unified standard e-commerce applications and VR/AR content, which can reduce costs on a large scale. . The third is to create VR/AR e-commerce applications, and finally to create a unified open platform for VR/AR.
Jingdong VR shopping galaxy
Jingdong also demonstrated the VR shopping application "VR shopping galaxy" at the meeting. This system is also open to third parties to allow users to experience more extensive shopping scenes. Jingdong’s current demonstrations are gathered in 3C, home appliances and other areas. Users can experience the authenticity of offline shopping after wearing VR headsets. They can pick up the selected products through the VR controller and perform 360-degree viewing, including the internal structure of the product. Functional features and more. Jingdong revealed that in practical applications, users can complete payment through gestures, voiceprints, and other forms of payment, enabling users to achieve a complete shopping process in the VR environment.
In addition to creating a VR shopping experience, Jingdong also emphasized the layout of the AR field. Jeng Dong, Chief Technology Consultant of Jingdong Group believes that AR can better enhance consumers' online shopping experience, especially in the home improvement field. JD.com will launch an AR home improvement product with a third party. Through the AR shopping application, users can “see†virtual items in the real environment, such as the location of the sofa, the color of the wallpaper, and so on. At the same time, users can use the voice to remotely talk to the designer in real time to discuss the layout of the room.
Jingdong AR home improvement design
At the same time, Jingdong VR/AR technology laboratory is testing its use for warehousing and logistics. Before this, Jingdong teamed up with Intel to use real sense technology to carry out measurements on the measurements of the products, which solved the problem of collection of packages of different sizes. Warehousing personnel can use these technologies to easily understand warehousing planning.
In addition, Jingdong 3C announced the launch of the VR/AR shopping channel to integrate VR/AR related hardware and peripheral products. At the same time, JD.com will build an ecological community for VR/AR users, focusing on relevant information, facilitating the use of related products, and evaluating articles. Online, Jingdong also revealed that it will open an experience store for users to experience VR/AR products and shopping experience.
It is reported that Alibaba set up a VR Lab GM Lab (Gnome Magic Lab) in March of this year. According to the latest news, Ali will test the "Buy+" VR shopping item on the line in September. However, how to pay is not yet clear, but the UI system that integrates into the scene is connected to the Taobao trading system. Consumers can collect favorite products in the virtual scene. Add shopping carts and one-click attention, which is not much different from the current logic of using Taobao on the PC side or the mobile side.
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