Color TV is a "big product" in consumer electronics, and it is also a heavy-headed category in China's electronic information industry. In the past five years, it has been five years since China’s color TV products became intelligent and networked, and it has also been a five-year successful transition of China’s color TV industry to autonomy, diversification, and internationalization. Forging ahead, China's move from a manufacturing power to a strong brand, the color TV industry contributed. From a color TV manufacturing powerhouse to a brand powerhouse In the early days of CRT's transition to liquid crystal, China once fell behind Japan and South Korea. After nearly a decade of technological catch-up and localization, China has become the world's most important color TV brand powerhouse. In the past five years, the annual output of LCD TVs in China has increased from 128 million units to 158 million units, and its share of the world has also climbed from 54% to 70%. Domestic color TV retail volume has grown from 42 million units to more than 50 million units, an increase of 20%. Eight out of every ten color TVs sold in China are self-owned branded products. The export volume of color TVs increased from 62 million units to 81 million units, an increase of 31%. One out of two TV sets sold in overseas markets is produced in Mainland China. The top ten color TV companies in the world, Chinese brands already occupy five seats. Among them, TCL surpassed Sony and ranked third in the world, with shipments surpassing 20 million units and approaching South Korea’s LG. In the past five years, Hisense and Skyworth have also made remarkable achievements in the export of their own brands. Not only has their sales volume increased rapidly, they have gradually established brand awareness and reputation in Eastern Europe, Africa, Southeast Asia, and South America. In addition, traditional color TV brands Changhong, Konka, and Haier have gradually replaced Japanese brands and become the best in the era of LCD TVs. From adoption to localization of core components The core components of color TV are mainly display panels, integrated circuits and system software. Among them, the LCD panel accounts for more than 50% of the hardware cost of the whole machine. As China's strategic layout in the display panel area has accelerated, the high-generation LCD panel lines (8.5 generations and above) that have been scaled up in mainland China have increased from the two years ago to the current eight. The accumulated investment has been increased from RMB 53 billion five years ago to more than RMB 200 billion. At present, there are still seven senior generations in investment and construction, and it is expected that the follow-up investment will be 220 billion yuan. The annual output of TV panels has also increased from less than 20 million five years ago to nearly 90 million. The self-sufficiency rate of domestic color TV panels jumped from 14% to 55%, and the share of global TV panel shipments jumped from 7% to 34%. This year, China's color TV panel shipments will surpass South Korea and Taiwan, ranking first in the world. It is expected that by the end of 2020, when all 15 generations of China's mainland are fully productive, the output will account for half of the global LCD TV panel shipments. Another key technology chip and system software of color TV is also rapidly localized. With the country’s strong support for the semiconductor industry, domestically produced chips represented by Huawei Hass began to emerge. In smart TV chips, SoC independently developed by Huawei Hass gradually became the standard for 4K high-end models. In the operating system, Alibaba's Ali cloud operating system and HKUST's artificial intelligence voice interactive system have become mainstream configurations. In the audio and video codec system, domestically produced AVS, DRA has also become a strong contender for MPEG and DOLBY. With the progress of localization, the global competitiveness of China's own brand color TV has been fully enhanced. Increased intellectual property and standardization The key to smart display industry competition is the competition between intellectual property rights and standards. In order to improve the competitiveness of independent intellectual property rights, China Electronics Video Industry Association organized color TV companies to jointly build patent pools and prevent patent risks through patent cross-licensing. Panel companies increase the layout of invention patents. In the past five years, domestic panel manufacturers have applied for nearly 50,000 patents for inventions; of these, over 15,000 patents have been granted for inventions. The situation in which panel patents are controlled by people has basically been broken, and the gap between China's display technology and Japan and South Korea has gradually narrowed. At the same time, in order to improve the overall industry standardization level, under the guidance of the Ministry of Industry and Information Technology, the China Electronics Video Industry Association organized domestic and foreign color TV and related industrial chain enterprises to formulate a series of social group standards, becoming national standards and industry standards. Powerful supplements. In the past five years, the Visual Arts Association has jointly organized and published more than 70 community standards and participated in more than 10 national and international standards. With the continuous improvement of the standardization process, the efficiency of standard formulation has also been continuously improved, and the standard formulation period has been shortened from the past two years to six months to better meet the demand for rapid application of technology. Among these community standards, there are interface compatibility specifications that help companies reduce manufacturing costs, but also regulate the market's product performance requirements, as well as visual health norms and after-sales service specifications that protect the interests of consumers. Technological progress benefits consumers Under the full competition of domestic brands, foreign brands and internet brands, the popularity of new technologies in the domestic color TV market is significantly faster than that of overseas markets. In the past five years, China has sold more than 150 million smart TVs with operating systems, Internet-based on-demand and intelligent interactive functions, and the penetration of smart TVs in sales has increased from 27% to 85%. Under the competition of the seven Internet TV broadcast control platforms, the richness of Internet TV programs is getting closer to mobile phones, and the picture quality experience is even more superior. The operating rate, payout rate, and advertising revenue of smart TVs are constantly on the rise. Young users are returning from the heads of families to the large screen of the living room, driving the incremental outlook for information consumption. In addition, the sales penetration rate of 4K TV has jumped from zero to 58% in the absence of domestic 4K TV stations. Of the products sold in China, six each of 10 televisions support 4K programs. In addition, China is also leading the global market in the popularity of new display products such as HDR, quantum dots, OLEDs, and laser televisions. While the color TV continues to upgrade, the price of the products has become more and more close to the people. Taking an entry-level 40- to 43-inch LCD TV as an example, the average price dropped from 4,000 yuan to 2,400 yuan, a decrease of 40%. Therefore, under the same budget, consumers can purchase products with better sound quality, smarter, and larger size. Five years ago, the average color TV sold in China was 37 inches, which has now increased to 47 inches, and the screen display area has increased by 61%. Among them, 55 inches have already replaced 32 inches, become the products with the biggest sales volume. The proportion of over 55-inch oversized TVs in retail sales has increased from 5% to 40%. In general, due to fierce competition, the color TV industry has been in a small profit state, and most of the dividends brought about by technological progress have benefited consumers. Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.