At present, the world's science and technology is advancing with each passing day. Smartphones have reached a peak and reached a stage of maturity. It is widely believed that the car will become the focus of innovation in the future.
The automotive industry is growing rapidly across Asia, and the automotive market is growing rapidly. The advancement of automotive design has become increasingly dependent on electronic technology, so that in a new car, the general public-standard model, its in-car electronic information system or chip averages about 300 US dollars worth of value in the high-end SUV. In the models, these corresponding systems may reach a value of $2,000. Obviously, the value drive of automotive applications for semiconductor chips is undoubtedly huge, which has led to the world's leading chip manufacturers to compete in the automotive electronics market. STMicroelectronics is one of them.
Currently, the market's main driving force comes from the continued growth of vehicle production and the demand for electronic technology reliability, safety, performance, environmental protection and driving comfort. Automotive semiconductor suppliers must maintain their competitive edge in the market and take advantage of this huge business opportunity to launch innovative solutions that meet customer needs, while maintaining low cost, guaranteed time-to-market and high-quality product design, and achieved between the four. balance.
In fact, in the context of the slowdown in the growth of the automotive market, China is one of the important markets for ST. Will ST be specializing in the high-end automotive market in the future, or will it strengthen the process of product ecology and solutions?
STMicroelectronics (ST) Executive Vice President Greater China and South Asia President Ji Henghua said that in a high-end SUV, these corresponding systems may reach a value of $ 2,000, so although relatively few vehicles are sold But its value is huge and it is a bigger market for ST.
In this regard, STMicroelectronics (ST) Executive Vice President Greater China and South Asia District President Ji Henghua said that technically speaking, ST should make corresponding investment to maintain the leading position in the ST market, which is ST's information entertainment In the field of active safety and automobile exhaust emissions, ST feels that some requirements of the Chinese market can also promote the development of ST in this respect. On the other hand, in the traditional automotive market, the corresponding products and technologies, ST should continue to maintain the leading position of ST, such as lights, brakes and other related technologies, ST will also provide the corresponding products. In addition, there is such a requirement in the Chinese market, that is, the corresponding technology of the mass products and the masses in the automobile market. Another is that the manufacturing industry will continue to invest in the corresponding optimized products and solutions in order to make ST products more competitive. Therefore, there is still a consideration in China, that is, to reduce the corresponding cost of manufacturing, ST will continue to invest in the mass product.
Ji Henghua further emphasized that as the top three in the global automotive semiconductor market, he has been committed to the development and innovation of automotive electronics technology. The 40% engine control IC market has become China's leading automotive electronics semiconductor manufacturer in the world's largest automotive market. In-depth understanding of the Chinese automotive market, leading the technological innovation and significant progress in the automotive electronics industry, and providing vehicle manufacturers with the most cost-effective and differentiated localization services.
In recent years, the Chinese auto market has surpassed the United States to become the world's largest auto consumer market. Overall, the semiconductor industry in the Asia-Pacific region of the automotive electronic components market must take into account both cost and performance, in order to stand out in the fierce competition.
In fact, in terms of products, technology, and IP on a global scale, ST can cover the entire automotive market very well.
Marco MonTI, executive vice president of Automotive Products Division of STMicroelectronics, stressed that there is no scale in China's auto market, and innovation is to gain a cost advantage. ST provides a complete set of innovative automotive applications for Chinese automakers.
Sensors are increasingly used in the automotive sector, and what are the demand for sensors like high-end cars? What new requirements are these requirements for sensors?
According to Marco, sensors are one of the most important automotive applications, especially in terms of automotive basic components. Although the development of sensors in the automotive market is stagflation, there is still a double-digit growth in sensor applications and demand, as sensors are used everywhere in automobiles, such as airbags, accelerators, and dynamic driving controls. , infotainment, etc. Sensors are also a fundamental component of automotive applications. They place high demands on safety and quality. ST offers high-spec sensor products for cars and smartphones.
In addition, customers need to get a full set of system applications from ST in the automotive industry. Therefore, ST not only has intelligent power consumption, but also has a microprocessor, plus ST sensor technology or solution, can provide a complete corresponding The system, in the product demonstration in this ST event, sees that ST provides a complete system, such as airbags and other applications.
According to Edoardo Merli, Director of Market Applications, Automotive Products Division, Greater China and South Asia, ST has a complete active safety system solution tailored to the needs of the Chinese market.
The data shows that STMicroelectronics' automotive products accounted for 26% of the company's total revenue in the first quarter of 2015, and is currently the largest share of the top five product lines. Of the profits that account for more than a quarter, nearly half of the profits come from the Greater China and South Asian markets.
Merli said that STMicroelectronics has been working in the automotive electronics field for more than 30 years and has been in China for more than 10 years. In 2007, STMicroelectronics began to become China's largest auto semiconductor manufacturer, maintaining its leading position in the global market in terms of sales revenue, chip production, EWS capacity and packaging and test capacity. The Chinese market is undoubtedly The largest growth engine for semiconductor electronics in France.
Merli further stressed that STMicroelectronics is able to continue to lead the Chinese automotive electronics market, with a clear understanding of the needs of Chinese customers, as well as providing extensive localization technical support and tailor-made solutions. At the same time, unlike other semiconductor manufacturers, STMicroelectronics provides customers with not only a single chip but an overall solution.
It is reported that STMicroelectronics has four R&D and chip design centers in Shanghai and Shenzhen, respectively, and has established joint labs with Changcheng Auto, Changan Auto and FAW.
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