Forecast: The development of the market determines the development of the exhibition, focusing on local advantages, and Chinese lighting companies have more room for development.
The exhibition area of ​​this year's Frankfurt Lighting Fair reached 226,293 square meters, and the number of visitors reached 180,000, a big increase from the previous session.
Frankfurt Lighting Fair VS Guangzhou International Lighting Fair: Two of the world's lighting industry events, but there are many differences in the exhibition positioning, service functions, exhibitor structure, audience and corporate communication. We learned from the organizer of Guangzhou International Lighting Exhibition that the Guangzhou exhibition to be launched in June is full of exhibition halls, with an exhibition area of ​​130,000 square meters, occupying 13 exhibition halls, an increase of 18% over the previous session. The exhibition is 15 years old this year. The organizers have invested huge manpower and resources in the invitation of the audience and the planning of the event. I believe that the number of visitors this year will be a big breakthrough compared to previous years. It seems that the two major exhibitions of world lighting have had very good results this year, thanks to the global economic recovery. However, we believe that with the overall rise of China's manufacturing industry and the good development of the Chinese market, the Guangzhou International Lighting Exhibition based in China will overtake the Frankfurt Lighting Fair in the future. It is understood that the development of European and American markets has stabilized, and the development of enterprises has the trend of “bigger, smaller and smallerâ€. Large enterprises have gradually extended their reach to China and Southeast Asia. Guangzhou International Lighting Exhibition has also become a large enterprise. A springboard for development, Chinese companies should be more fully utilized. We predict that at present, Chinese lighting companies will have better development space and opportunities to build world famous brands while participating in foreign exhibitions.
The Chinese pavilion grade is narrowing but the gap is still there.
Judging from the way of corporate display, this time, the Frankfurt Lighting Fair can clearly feel that the grades displayed by Chinese companies are improving. There are more Chinese companies participating in the exhibition, and there are also improvements in the image of the booth. Chinese companies also have special booths. However, the gap still exists, and the latest exhibits of foreign pavilions have more professional advantages. After all, they have a more complete system and a more mature foundation. Foreign pavilions appear more professional and more important in the promotion of corporate and product image, whether it is the image of the staff or the way the products are placed. Furthermore, the way the exhibits are displayed is more focused on integrating other elements, such as the performance expression and persuasiveness of operating lighting enhancement products, rather than simply product display and sales.
LED lighting is more than half of the design and product combination
From the perspective of exhibiting technology, LED has become the mainstream in this exhibition. Almost all exhibitors have launched LED products to participate in the exhibition. The promotion of such as Philips, GE, OSRAM, etc. has been widely promoted from the previous weak to the present, and even some countries are not lighting. Industry companies such as Toshiba, LG, and Matsushita of Korea and Japan have also turned to LED products. It can be said that some international companies have begun to enter the LED industry, and the industry's attention is increasing. In general, this year's exhibition is almost the world of LED.
We also saw that some companies displayed not only lamps, but also a comprehensive system design for lighting energy-saving, and a good combination of design, technology and products, focusing on improving the technological content of products.
Decorative lighting is not very innovative
From the perspective of display categories, for professional lighting, there are not many new ideas for decorative lamps in this exhibition. In addition to the great progress in lighting, the building electrical industry has made great progress.
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