In the current environment, the resistance of Telecom Unicom's deep cooperation is heavy. A director of China Unicom, who participated in the planning and design, told reporters: "Although the opinions of the two leaders are highly unified, it will be more difficult to land in the provinces and cities." Due to the long-term "Southern Telecom, North Unicom" pattern, The strengths and weaknesses of China Telecom and China Unicom in various provinces are very obvious, the resources are seriously unbalanced, and the right to speak is not equal when they cooperate. Moreover, there are various interests behind the network construction, and the difficulty of deep cooperation can be imagined.
Our reporter Chen Baoliang reports from Beijing
In the case of network resources, terminal industry chain support, and the overall size of users lags behind China Mobile, China Telecom and China Unicom have chosen to warm up to face the competition with China Mobile.
On January 13, 2016, China Telecom and China Unicom held a signing ceremony for the strategic cooperation agreement on “Resource Sharing and Sharing Customer Service Quality Improvement†in Beijing. According to the agreement, the two sides will carry out strategic cooperation in the five major areas of network sharing and sharing, promoting the six-mode "full Netcom" terminal to become a national standard, improving the quality of network Internet, market-oriented innovation business cooperation, and international roaming business cooperation. Among them, the cooperation of the network co-construction and sharing and the six-mode "all Netcom" terminal was launched at the end of 2015.
As of November 30, 2015, China Mobile had 825 million mobile subscribers, a net increase of 18.55 million, 4G subscribers of 287 million; China Telecom has 190 million mobile subscribers, a net increase of 10 million, and 3G/4G subscribers of 140 million; China Unicom It has 287 million mobile users, a net reduction of 13 million, and 180 million 3G/4G users. The sum of cash, base stations and users of Telecom and China Unicom is behind mobile.
At the signing ceremony, the operators of both parties stated that they will build a new industry development mode by opening up and sharing various resources including networks, services and services, as well as exploring cooperation at various levels such as business and capital. The in-depth cooperation between China Telecom and China Unicom has just begun, and the obstacles in cooperation cannot be underestimated.
Save tens of billions of dollars
It is worth mentioning that China Unicom Chairman Wang Xiaochu, General Manager Lu Yimin, Deputy General Manager Shao Guanglu, China Telecom General Manager Yang Jie and Deputy General Manager Yang Xiaowei all attended the signing ceremony, which is also a rare sight in the history of operator cooperation. Scene.
“It’s really true.†A northern telecommunications person told reporters: “Recently, the group has issued documents to the provinces to implement cooperation.†The document shows that the province requires the provinces to actively promote existing network resources and maintain them with an open attitude. The sharing of resources will share the surplus network facilities to each other in a timely manner, and effectively implement the operation and maintenance resources sharing to the network planning, construction and maintenance work. At the same time, the telecommunications and China Unicom network construction deep sharing cooperation group has also been established.
But another car, in the current environment, the resistance of Telecom Unicom's deep cooperation is heavy. A director of China Unicom, who participated in the planning and design, told reporters: "Although the opinions of the two leaders are highly unified, it will be more difficult to land in the provinces and cities." Due to the long-term "Southern Telecom, North Unicom" pattern, The strengths and weaknesses of China Telecom and China Unicom in various provinces are very obvious, the resources are seriously unbalanced, and the right to speak is not equal when they cooperate. Moreover, there are various interests behind the network construction, and the difficulty of deep cooperation can be imagined.
These situations have been considered by the two operator headquarters. In order to avoid the local leading company is not active, in the current cooperation mechanism, the companies in the provinces will summarize the demand to the group, which will be planned by the group and reported once a month.
The materials provided by the insiders show that the sharing scenarios, sharing modes, resource categories, inter-network roaming, network transformation, preliminary settlement and incentive programs shared by the two parties have been formulated. The next step is network optimization, customer service coordination, and collaborative procurement. Negotiating settlement. In addition, in order to promote terminal sharing, Telecom and China Unicom have also established a joint signposting mechanism for terminal signs, and held joint meetings every six months to discuss terminal-related technical requirements and build a new cooperative ecosystem with the mobile phone industry chain.
"Now the pipelines, optical cables, and computer room packages are all open and shared, and money can be paid. When the two sides competed, the money was not open, and everyone was wasting a lot of resources." In fact, there are different levels of resource redundancy in the provinces of China Telecom and China Unicom. As a result, the group level does not know exactly how much resources each province has. It is also one of the purposes of this cooperation to sort out these redundant resources.
The aforementioned Unicom people said: "If you can fully share, base stations, transmission, pipelines, and optical cables can improve utilization, saving hundreds of billions of dollars each year." At the same time, China Unicom can rely on telecommunications' rich network resources, and telecommunications can also China Unicom's terminal industry chain and international roaming services benefit.
Shared business hall
“In some places where cooperation is relatively close, the sharing of resources between the two companies has been one step closer.†A Sichuan telecom person told reporters: “In Sichuan, China Telecom and China Unicom have begun to try to share business halls in counties and towns.†Previously, Sichuan Telecom and China Unicom signed an in-depth cooperation agreement on January 11th. The two sides shared more than 1,000 stations and nearly 10,000 kilometers. In the attempt to share the business hall, both of the business halls have their own LOGO, which can handle the business of Telecom and China Unicom at the same time.
Although the three major operators have previously cooperated with external partners to build business halls, operators have never tried to share business halls. In August 2015, after the three major operators changed their coaches, Wang Xiaochu, the former chairman of China Telecom, was transferred to China Unicom as the chairman of the board, and some provinces began to try to share business halls.
“Basic business districts in every local area have two business halls, and cooperation can save a lot of money.†Many operators told reporters: “Basic North Telecom and Southern Unicom’s business halls are all at a loss, earning The money is not enough for rent, water and electricity, and renovation costs."
In the 2G era, operators' business halls were almost full of people. During this period, operators built a large number of business halls. With the city as the unit, the three major operators have hundreds of business halls in each city, as well as a large number of marketers. The huge business hall resources are also one of the reasons why operators are regarded as “heavy asset companiesâ€.
However, after entering the 3G era, with the saturation of customers and the popularity of online business, the business department's passenger traffic has decreased rapidly, and the business office demand has decreased. Most of the business halls have become negative assets. Although the operators tried to transform the business hall, the results were not obvious. If you try to share the business hall, you can reduce the operator's marketing expenses.
“Sharing the business hall will definitely reduce some unnecessary business halls. As a result, the redundancy and inefficiency of marketers will also surface.†An expert who has been engaged in telecommunications consulting services for a long time told reporters: “Operators need The new position to resettle redundant personnel, or to terminate the contract of outsourcing employees, the issue of layoffs is inevitable."
At this stage, taking into account the operator's state-owned enterprise background, layoffs will not be put on the agenda. "This is a sensitive topic. It may be the reason. This event did not publicly mention the business hall to share this matter." The aforementioned Sichuan Telecom people said: "However, with the further strengthening of cooperation, the sharing of business halls and channels is also Will become the norm."
Return to the pipeline competition
Different from the major strategy released in previous years, the cooperation between China Telecom and China Unicom has hardly mentioned the Internet business. In the past five years or so, the three major operators have tried to break through the ceiling of the telecommunications industry through strategic transformation and exploring new revenues from the Internet field. These include China Telecom's “one to two new three†and China Mobile's “three curvesâ€.
In August 2015, after the three major operators changed their coaches, operators no longer mentioned “transformation of the Internetâ€. At the end of 2015, China Mobile proposed the Internet of Everything at the Guangzhou Partner Conference. According to informed sources, “China Mobile has clearly called for 'returning to pipeline competition', and the telecommunications industry will set a more intense price and cost competition than before.â€
In 2016, China Mobile will invest more than 100 billion yuan in terminal subsidies such as mobile phone subsidies, discounts, channel fees, and plans to kill the price of VoLTE (4G voice service) terminals directly from 1,500 yuan to 399 yuan. This means that China Mobile can quickly migrate a large number of low-end 2G and 3G users to 4G networks. At present, China Mobile still has more than half of 2G users.
According to the above-mentioned telecom consultants, "According to the mobile strategy, at the end of 2017, most users of China Mobile have 4G terminals and support VoLTE. By then, most 2G users can retreat, 900M and 1800M high-quality spectrum can be reused, even China Mobile can also launch voice free services, and Telecom and China Unicom will be difficult to parry."
In addition, at this conference, the executives of the operator were asked about the "merger" rumors. Yang Jie, the general manager of China Telecom, who was quite helpless, stressed: "This cooperation has no relationship with the merger and restructuring."
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