“In the first half of the year, we did not do the project, but we did a lot in research and development to prepare for the second half of the year.†Li Yiqiang, chairman of Guangdong Rongwen Energy Technology Co., Ltd. (hereinafter referred to as “Rongwenâ€) said. In addition, Li Yiqiang also did another thing in the first half of the year to start the new headquarters of the company in Songshan Lake.
It is said that the emerging industry is the "burner of money". For the LED lighting and Internet of Things fields that Li Yiqiang is engaged in, continuous research and development investment is a must.
Compared with the traditional industries that are subject to rising raw material costs, reduced orders, and falling profits, as a national high-tech enterprise, Rongwen can be said to be completely isolated from the economic downturn in the first half of the year. In the words of Li Yiqiang, "there is no impact."
But on the other hand, the emerging industries are highly sensitive and demanding in terms of capital and technology, and the pressure is no less than the squeeze of profits from traditional industries.
The market has a clear turn
Unlike traditional industries such as clothing, furniture, toys, and machinery manufacturing, strategic emerging industries focus on more market-oriented systems, such as LED lighting, which focuses on the province's roads. In May of this year, "Guangdong Province promoted the use of LED lighting products implementation program" was introduced, followed by "Dongguan City to promote the application of LED lighting products work program" also immediately followed up.
Driven by the policy, the market is not a problem, the business opportunities are self-evident, and the test is the strength of the enterprise. In this regard, Li Yiqiang, who specializes in energy saving for street lighting, is also relieved, which again proves his judgment.
On the one hand, in the second half of last year, he smelled the turn of the LED market, decisively decided to produce LED lighting street lights, and combined LED lighting with the street lighting IoT intelligent control system; on the other hand, in the first half of this year, he suspended the project at hand and started. Develop the way to mass produce street lamps and prepare for the next big projects.
In recent years, LED lighting street lamps have been hot projects in emerging industries, but they have also been controversial, mainly LED street lighting for the performance stability of roads, especially the main roads. Li Yiqiang and his colleagues have been paying attention to the LED industry, but have not started. He believes that it is precisely because the inappropriateness of the previous period made the industry more rational, and it is very beneficial for them to participate in this trend.
He said, "If we participated in it three years ago, we will be questioned and criticized. Now, with a clear turnaround, market recognition has increased."
Prepare for technical transformation
Looking at it for a long time, how can you turn around and turn around? In fact, this issue is also the most intelligent place for Li Yiqiang.
If you compare the technology of Rongwen to the server, this server has made two ingenious steps. One is that the port can be compatible with all products, and the other is to leave room for the next technology upgrade.
Before the official production of LED lighting street lamps, Rongwen Energy Technology experienced a transition from traditional street lamp sales to IoT intelligent street lamps. Simply put, the core solution provided by Rongwen is “Street Light + Internet of Things Control System + Contract Energy Managementâ€. Until last year, Rongwen's "Internet of Things Intelligent Street Light Control System" technology can be compatible with three kinds of light sources: super sodium lamp, white sodium lamp and LED to meet the energy saving needs of different city lighting. Therefore, the conversion of the original technology into LEDs is not a problem at all.
It is said that the emerging industry is the "burner of money". For the LED lighting and Internet of Things fields that Li Yiqiang is engaged in, continuous research and development investment is a must.
Compared with the traditional industries that are subject to rising raw material costs, reduced orders, and falling profits, as a national high-tech enterprise, Rongwen can be said to be completely isolated from the economic downturn in the first half of the year. In the words of Li Yiqiang, "there is no impact."
But on the other hand, the emerging industries are highly sensitive and demanding in terms of capital and technology, and the pressure is no less than the squeeze of profits from traditional industries.
The market has a clear turn
Unlike traditional industries such as clothing, furniture, toys, and machinery manufacturing, strategic emerging industries focus on more market-oriented systems, such as LED lighting, which focuses on the province's roads. In May of this year, "Guangdong Province promoted the use of LED lighting products implementation program" was introduced, followed by "Dongguan City to promote the application of LED lighting products work program" also immediately followed up.
Driven by the policy, the market is not a problem, the business opportunities are self-evident, and the test is the strength of the enterprise. In this regard, Li Yiqiang, who specializes in energy saving for street lighting, is also relieved, which again proves his judgment.
On the one hand, in the second half of last year, he smelled the turn of the LED market, decisively decided to produce LED lighting street lights, and combined LED lighting with the street lighting IoT intelligent control system; on the other hand, in the first half of this year, he suspended the project at hand and started. Develop the way to mass produce street lamps and prepare for the next big projects.
In recent years, LED lighting street lamps have been hot projects in emerging industries, but they have also been controversial, mainly LED street lighting for the performance stability of roads, especially the main roads. Li Yiqiang and his colleagues have been paying attention to the LED industry, but have not started. He believes that it is precisely because the inappropriateness of the previous period made the industry more rational, and it is very beneficial for them to participate in this trend.
He said, "If we participated in it three years ago, we will be questioned and criticized. Now, with a clear turnaround, market recognition has increased."
Prepare for technical transformation
Looking at it for a long time, how can you turn around and turn around? In fact, this issue is also the most intelligent place for Li Yiqiang.
If you compare the technology of Rongwen to the server, this server has made two ingenious steps. One is that the port can be compatible with all products, and the other is to leave room for the next technology upgrade.
Before the official production of LED lighting street lamps, Rongwen Energy Technology experienced a transition from traditional street lamp sales to IoT intelligent street lamps. Simply put, the core solution provided by Rongwen is “Street Light + Internet of Things Control System + Contract Energy Managementâ€. Until last year, Rongwen's "Internet of Things Intelligent Street Light Control System" technology can be compatible with three kinds of light sources: super sodium lamp, white sodium lamp and LED to meet the energy saving needs of different city lighting. Therefore, the conversion of the original technology into LEDs is not a problem at all.
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