What is your impression of the "United Nations" organization?
For most people, the United Nations is a world organization, “it seems to be far away from any leading technology, and very bureaucratic and slow,†Gabo Arora said at the first international VR industry summit in Titanium. In addition to senior film and television producers, Mr. Gabo Arora has a more important identity: the United Nations Imaging Consultant and the founder of the United Nations VR Lab. Gabo Arora admits that he is proud to be able to build a virtual reality lab under a special framework such as the United Nations.
Film producer, UN imaging consultant, LightShed founder Gabo Arora
(This article is based on the filmmaker and LightShed founder Gabo Arora at the Titanium Media 2016 T-EDGE VR International Summit.)
Then, the United Nations has such a wide range of public welfare resources on a global scale. How can we use VR image propaganda to spread public welfare assistance to more people?
Gabo Arora said in his speech that the most common thing his lab team did was to use virtual reality to show the world of life and to shoot the world's first virtual reality documentary. They tried to show it in such a way. The crisis people face on the planet."
The VR documentary filmed by the Gabo team covers all aspects: for example, by VR images, people are brought back to the scene of the American Civil War. Gabo said that many Americans don't really understand the civil war. If you look at ordinary photos, people may not feel much feeling. Just watch a battlefield and imagine what happened, but now there is virtual. Reality can bring people to get into this scene deeply.
“What people can see, we shouldn’t have wars and conflicts, and people can take action.†Gabo said that it’s time to show some things that people want to know at the end of 1918 through photos, and then people Will take the appropriate action.
In addition to visual impact, Gabo also tried to inspire people's compassion through VR photos and images. "Impact can let us take action, there are many other feelings. We hope that we can show more complicated things through VR images, and can listen to people's inner life. This is also some reflection on our philosophy." Gabo said, put life The use of visual display is a thing that the United Nations has always wanted to do.
More interestingly, the Gabo team also used VR movies to make face-to-face fundraising activities and established the UN Children's Fund. This kind of interactive fundraising event is very good: after watching the public VR image, one out of every six people donated, not only the donation rate increased, but also the amount of each donation increased by 10%.
Attachment: Gabo Arora's speech at the 2016 T-EDGE VR International Summit:
The topic I am talking about today is different from other topics. Because I am not selling anything, nor selling anything. It is to let everyone know what we are doing at the United Nations. Everyone knows that the United Nations is the organization of the world. It is very important. It is not using any leading technology. It is generally very bureaucratic and slow.
And under this architecture, we started our virtual reality lab and I am very proud. The world's first documentary on virtual reality was born here. For a very serious issue, the documentary, I am also a producer, working with other parties to make it.
We will give an overview of what this program is about? What kind of purpose do we try to achieve? How do we use new technology? Let the world know better. Understand the very big crisis and very big problems we face. This is related to another theme, which is equivalent to compassion and empathy.
The first is to do a test and hope to succeed through this experiment. This conference is a technical summit, and perhaps not the best place to talk about philosophy. But the philosophy behind philosophy and philosophy is why we have to do such things, especially for technology, and we have to look at the development of technology, there are some good things, some bad. With airplanes, we can fly to the rest of the world, and the aircraft can be used to throw bombs and create destructive things. We say that the new technology in virtual reality is very important to show how we can use it to do good things, rather than eventually using it to do bad things. So we must have this understanding. We also hope to develop in this regard at the United Nations.
Today's theme is "Using Virtual Reality to Show the Words of Life". What people can see, understand that we should not have wars and conflicts, and then people will take action. This is the result of someone using new technology. I think the similarity is that Susan talks about the various aspects of life, and can use the visual display. People are passive, we have a picture is not enough, we must use images to show how bad the facts are, so that you can take action, we want something really interesting, not a simple picture.
We still have to go back, it is equivalent to our flow in this place, we are to understand the life, this Susan Sontag said. Even the 360 ​​video, simply turning its head around, is also developing to cope with the so-called passiveness.
This is the first photo we talked about. We have a lot of photos, this is a photo from the American Civil War. I don't know if you know about the American Civil War. At that time, the United States encountered a lot of troubles and problems. In the past, there were only photos. If we look at this, this is the ordinary person. They look at a battlefield. At that time, people always thought about what happened. Now that they have virtual reality, for the first time, people can get into this scene deeply. I really like this photo because it is also able to display this content.
Soon after, we saw some other images. This may be more sensitive. The First World War was a photo of the First World War in 1918. After World War I, there were also some world-wide disasters. At the time, photos were used to show the Holocaust. One book was 1920. Published after World War I. To show the most horrible things through photos, the goal is to let the readers stop fighting in the future. The book began with German, and later translated into many languages ​​to become bestsellers. But then there was another World War II.
If the impact of the photo is not enough, then we need to have different ways and means to create empathy. There are some things we would think it should not happen. This photo, now everyone knows, this 3-year-old child rushed to the beaches of Europe, which is incredible. In the reality of virtual reality, what we are doing is not like the original picture. We use this method to deal with it. It doesn't produce the same sound for the theme. It is very interesting that the same photo should inspire everyone's inspiration. It is to help us these refugees, that is, ISIS Islamic countries have more possibilities, if there are more emotions above.
This is a simple summary, we can see some of the contents of the United Nations. Shock can allow us to take action, there can be many other feelings, mainly to make you feel that you have to sympathize with someone, see him sympathetic, and then play a leading role in the middle to help them. We have to take a lot of different things, and how to show them can produce empathy solutions.
This is a lot of our works. When I started taking pictures, I was not just showing, showing the horror. I also hope that I can show more complicated things, listen to people's inner life, and have certain goals. This is also some reflection of our philosophy. I will not read them one by one. But the purpose we want to talk about here is not simply to create a sense of impact. Because this empathy is based on the common experience and the way of trauma.
We started shooting the first film. Look, this is the response we got. Some are easy to say, but it's best when we start to let young people around the world come to see it, and they generally respond. This is what we want to get.
So we played this video at the Davos Economic Forum in January 2016. In addition to this, we are also able to get a lot of media coverage, not only for movies but also for problem topics. After that, we said what we should do. The second thing in our movie is also about a Greek crisis. They have been talking about the incident recently. We are the first to do such a thing at the United Nations. In fact, no one is going to look at the helmet, it is for the rich to see.
Because at the United Nations we have to be very strict, and what we do is scale up at the beginning. At the beginning, many people criticized us. We thought about an idea. To do this face-to-face fundraising event, UN Children's Fund, they not only do some outreach activities, but also use virtual reality to do fundraising activities. We often do fundraising activities on the streets. We give people on the street very much. Cheap VR glasses, you give them some experience, this time you can do some ideological work.
We have launched more than 50 languages ​​in more than 40 countries, and we made small videos to try to find out which movie is better. As a result, after they have VR glasses, one of the six people will donate, which is a very interesting phenomenon. Not only did the donation rate increase, but each donation also increased by 10%.
Finally, I want to talk about our method. We use VR now. Why is VR successful? Because it can raise money, this is great, plus the film, our movie in Tel Aviv, this film did this, but it will also change our promotion.
When we generally do promotion, we usually use celebrities, and then our current effect will get worse and worse, they don't need celebrities. No celebrities are needed to tell the world what happened, so we started using technology to convey this voice and let decision makers make their own decisions. Use VR because it will perform better and get bigger and bigger. And it's better than our YouTube platform. Previously, the average movie was 5,000. This browsing may be 15,000 times of browsing, but this VR movie has seen more than 6 million times. This is where we can do charity differently.
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