On November 14-15, the 2017 Global Home Internet Conference (GFIC) was held in Shanghai. The conference attracted 500+ companies and 3000+ professional audiences. On the afternoon of the 14th, at the GFIC 2017 Global Home Internet Conference, Zhang Mo, founder and CEO of Yi+, gave a wonderful speech on the "New Definition of Artificial Intelligence TV, AI Assistant, Scene Marketing" - Yi+ Big Screen AI Assistant and Smart Advertising Platform. , For you to answer when the advertising business model encounters AI artificial intelligence will collide what kind of spark. Artificial intelligence is now a word of fire. Artificial intelligence + television will bring new enthusiasm. Many media think that artificial intelligence is the main theme of the industry and it will become the standard. But there are also some media that think that AI is just a gimmick and it cannot be called true artificial intelligence. What is the definition of artificial intelligence television? Zhang Zeng said that joining voice recognition and interaction is not necessarily AI TV. The audience is watching TV, not listening to TV. If you leave the voice and leave the voice interaction, you can still watch TV. So to say that this action is important is also a great opportunity. Artificial intelligence plus TV is still at a starting point, a start. In the future, AI will become the greatest subversive in this industry, and it will bring great commercial value. Human-computer interaction is bound to be an era of subversion. Yi+ TV + AI solutions, including large-screen AI assistants, are AI assistants who have collaborated with Ali on the line. Now “aiming†is already carried in the ecology. This AI assistant also includes The "seeing and buying" engine and the "seeing and buying" cooperation with Youku realize real-time identification and search through AI technology, realizing a large-scale look-and-buy function. Secondly, the future trend also includes live broadcast. Live broadcast has now become an important requirement. Yi+ also provides solutions for this, enabling real-time detection and analysis of sensitive characters. The precision of Yi+ is on the world's most important standard test sets. It is far more than the service provider with the biggest domestic reputation. At the same time, Yi+ also provides large-screen real-time live diversion. The reliability of the accuracy and the indicators of the response speed are very high. The news of Yi+'s cooperation with ZTE Guoan Guangwang is also on the horizon. Yi+ has provided its first solution. With Yi+'s video technology, it can automatically generate and edit some wonderful content as well as some people's films. The savings in labor costs. Another solution of Yi+ is scene advertising, which may become an inactive AI assistant in the future. It can realize the smooth experience of users and the display of high-density information flow by identifying and recommending algorithms. Scenario advertising is the engine of Yi+'s technology core. It can realize the identification of more than one hundred scenes in video, and the recognition accuracy is a world-class level. Zhang Zong introduced that scene advertising supports identification of more than 2,000 celebrities and celebrities. It also uses face recognition technology of 1:1 to support the detection of more than 100 commonly used objects and the recognition of 30,000 objects. Compared with other companies, Yi+ not only provides services, but also provides search and other technologies. Yi+ can support big data analysis such as media asset database, and can also analyze user data, user groups, and user behaviors such as big data for accurate recommendations. AI + TV, some will install camera heads that allow users to collect relevant IDs, and also can collect multiple attributes such as user's expression, youth, gender, etc. It can be positioned from one family to one person, better Achieve thousands of people, and more accurate push. For the above-mentioned smart recommendation, Yi+ can support the contents of the media library on-demand. The AI ​​assistant can realize the connection of some paid member-on-demand content while watching the live broadcast, thereby realizing some new revenue-generating methods for the platform and advancing some encyclopedias. , and real-time news, encyclopedia and other app information. Yi+ artificial intelligence solution can make TV screen manufacturers get rid of the price war in the Red Sea, generate new selling points and differentiated services, and at the same time, it can transform from the traditional just providing such equipment vendors to realize value-added realizing from them and obtain new camps. Receive growth points, giving users new experience while watching and playing. For third-party content providers, it is also possible to develop new large-screen market and traffic portals. For users, it is still a brand new experience. In the aspect of AI marketing, it is well known that Yi+ brand marketing is a pain point, and the effect is difficult to measure. The change in AI's business value is more and more important. Through AI technology, more marketing value is found on the big screen. Yi+'s marketing platform has been officially launched. Providing media ad groups with more media platform ad delivery portals can also provide one-click smart access services for media platform parties. In addition to AI technology, Yi+ also provides operational and sales-related services, including platform, ad creative, ad placement, media management, and data reporting. Zhang explains that this means that big data related to media content, big data about content images, and platform ads that can achieve effective integration. Through batch identification of star scenes, there are several latitudes such as commodities, which increase new marketing resources and new opportunities. Its value can provide up to 50 new types of advertisements for large-screen video platforms. Bits can also replace manual labeling and structuring, better conduct some diversions, improve 100-fold efficiency and cost optimization, and achieve batch production and real-time sales. It is understood that now CTI has increased by more than 20 times, and Yi+ has reached the highest measured rate of 16%. This is a very high conversion rate, because Yi+ realizes the correlation between brands and usage scenarios, and solves the problems of traditional extensive advertising. And the content is irrelevant to cause disruption to the user. Based on these technologies, Yi+ allows users to watch video program content in an almost undetectable environment. At the same time, they can play while watching and buying. Mr. Zhang finally stated that Yi+ was able to do the first in many industries and industry innovation thanks to the elite team from Google Microsoft, as well as the advertising industry, as well as the industry. Yi+ is the forerunner of AI+ media broadcasting in this field. In the future, Yi+ will continue to be positioned to create the ultimate product experience for customers, and see the extraordinary with the users!