Business is an important part of the urban economy. With the further development of the society and the improvement of the cultural level, commercial places have evolved from simple trading concepts to social activities, spiritual exchanges, and leisure and sightseeing. The shopping environment not only reflects the cultural quality and life of an urban city, but also gradually forms a symbol for evaluating a city, such as GALLERIA department store, Zhongguancun culture commercial building, Wangfujing department store, and Louis.
The office concept that is unique to a company depends to a large extent on the type of company, the degree of independence of the employee (either alone or as part of a group), the degree of independence of the department, and the importance and influence of internal and external communication. Last but not least, office workers themselves need to find a relaxed and enjoyable work environment. Aladdin Lighting Network Editors will take you through the interviews with many industry experts to see the development of commercial office lighting industry.
I. Industry status
1. Development time
Commercial office lighting has been in the industry for more than 20 years. With the development of technology, people's office lifestyle has changed. Computer paperless office has replaced traditional writing and manual work. People gradually illuminated the impact on the working conditions and began to pay attention to commercial office lighting.
2, the current stage
At present, commercial office lighting is in a preliminary maturity stage, mainly in the stage of brand-based and various hegemony. In the commercial office lighting market, many large manufacturers dominate the various lamps and lanterns in the market. The backbone has many titles. Consumers will pay more attention to and understand this brand, but not necessarily in these big households. The brand products that people need. As far as engineering is concerned, many products are not available in general merchants. But small brands also have its advantages, and the diversity of products can also attract consumers' attention. Therefore, if a big brand can actively enrich the diversity of its products, it will be invincible.
3. Total industry sales
The current sales are around 120 billion, an annual increase of 20%, and it is expected to exceed 240 billion in 2011.
4. Reasons for growth
Infrastructure construction and urbanization development, the development of the home decoration market, and the rapid development of the commercial building decoration market. First of all, urbanization is an important breakthrough for economic and social development. At present, all levels of society adhere to the basics, facilities first, comprehensively increase construction efforts, effectively enhance urban public service functions, and promote the development of commercial and office facilities. Secondly, in recent years, the decoration and decoration market has developed rapidly, which has driven the rapid development of related industries. New decorative materials are constantly emerging. Decoration and decoration enterprises are springing up, and the demand for consumers is expanding, further promoting the development of the industry. Finally, the past two decades have been the rapid development of the architectural decoration industry for 20 years, and the rapid development of architectural decoration enterprises for 20 years. With the demand of the market, decorative enterprises have grown from scratch, from workshops to groups, and the number of employees in the industry has reached 14 million, including 13 million in the operation layer and 800,000 in design work. The rapid development of the commercial building decoration market has also driven the related industries to a broader future.
5. Enterprise development
Twenty years ago, there were less than 100 commercial office lighting businesses; currently, there are about 10,000 in total, nearly 4,900 lamps with annual lighting of more than 1 million, and 1,350 electric light sources of more than 1 million.
Second, domestic advantage analysis
1, the price advantage
Technology and equipment have reached the level of the developed countries in the 20th century. They are ahead of other developing countries and have strong price advantages!
2, local advantages
Understand the needs of domestic consumers. The management experience of cash in foreign-funded enterprises and the introduction of process technology will speed up the adjustment of product structure; accelerate the upgrading of products; improve the technical content and improve product quality.
Third, the analysis of domestic disadvantages
1, the product
Low variety, low quality, high energy consumption, can not meet market demand
2. Enterprise status
Small enterprises, scattered production, low professional level, low efficiency
Fourth, the future of the domestic lighting industry
1. The future status of China's lighting industry in the world
In terms of electric light sources, China's energy-saving lamps have accounted for about 70% of the world's production capacity. In terms of lamps, exports are increasing every year and become the manufacturing base of the world.
2. Development trend of China's lighting industry
The advent of the era of specialization (design, application) market segmentation, changes in the format (law).
V. Domestic industry history
1. In the early 1980s, Zhejiang coastal (Wenzhou), family workshop, light bulb and glass cover, China's first professional lighting market, Wenzhou low stool bridge lighting market, now known as the Oriental lighting market
2. After 1998, the ancient town of Zhongshan, Guangdong Province, the competition encourages enterprises to apply for certification, through the production standards certified by the quality control department, encourage enterprises to apply for quality certification, manufacturers work hard on quality.
Sixth, the current brand status
1. Foreign-funded enterprises, mainly Philips, GE, and OSRAM;
2, state-owned enterprises mainly have TCL, Foshan lighting, sunshine;
3. Private enterprises mainly include Op, NVC, and Sanxiong Aurora.
Manufacturer Features Manufacturers Products Price Market Performance and Key Products Sales Model NVC Electric Light Sources and Indoor and Outdoor Lighting Medium-to-Top Commercial Engineering Lighting Channel Sales
Sanxiong Aurora Architectural Lighting
TCL
Commercial Engineering Lighting Energy Saving Lamps Huaqiang Light Sources and Indoor Lighting General Architectural Lighting and Light Sources Advertising and Promotional Means
Star Hui Chili
Many experts believe that the business office lighting industry has unlimited business opportunities, but if it is slightly negligent, it will be ruthlessly abandoned. At the same time, experts believe that the current commercial office lighting industry has not fully entered the stage of brand competition, and product competition still dominates. However, in the future market competition, commercial office lighting will certainly develop into an era of brand competition.
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