As early as in January of this year's CES2012, the news of the cross-border cooperation between Ferrari and British peripheral manufacturer Logic3 was gone. At that time, there were already many earphone products unveiled. Today, Ferrari By Logic3 announced its 7 audio audio in Shanghai, not limited to headphones, iPhone multimedia speakers are also the first exposure, when Ferrari's luxury blood touches the British style of Logic3, what surprises will this new brand bring us?
The new products released by Ferry By Logic3 for China are mainly earphones and earphones. There are seven different styles of products. The whole series of products incorporates Ferrari and sports car elements, which is fashionable and dynamic. From the actual experience of the scene, you can feel that the work of Ferrari By Logic3 products is very solid, and the materials such as sheepskin and metal are not bad. Of course, the price of headphones will not be cheap.
The overall positioning of Ferrari By Logic3 is biased towards the mid-to-high end. According to the official demo, the cheapest earbud S100 is also $129 (the licensed price is 1198 yuan), and the market positioning is closer to Monster and Beats By Dr.Dre.
The Scuderia Ferrari R100 is priced at $129 (the licensed price is $1,198)
The Ferrari By Logic3 series can be divided into two sub-series, the Scuderia Ferrari series and the Ferrari Cavallino series. The Scuderia Ferrari collection is inspired by the F1 team's competition, speed and technical innovations. The iconic Scuderia Ferrari yellow and black badges showcase the temperament of the rich and handsome, and the red adds to the vitality.
A tribute to the headphones worn by the F1 maintenance personnel at the Scuderia Ferrari P200
Scuderia Ferrari R200 Portable Headset
Scuderia Ferrari R200 Active Noise Cancelling Headphones
Scuderia Ferrari S100&S100i uses TFAT and noise isolation technology
Scuderia Ferrari R100&R100i
Scuderia Ferrari iPhone Speaker Scuderia FS1
The Ferrari Cavallino collection is inspired by the Ferrari classic GT road bike, using the finest textures and materials, the materials are elegant and luxurious, and the overall style is more mature and restrained. The series is clearly distinguishable from the Scuderia Ferrari, Ferrari Cavallino uses the Ferrari classic "Cavallino Rampante" logo, with silver and black as the main color.
Ferrari Cavallino T250 Portable Headset
Ferrari Cavallino T350&T150 In-Ear Earphones
Ferrari Cavallino GT1 speaker base
Ferrari Cavallino Rampante logo on the remote control
In the final interview, DAVID CAIN, Marketing Manager of Ferrari By Logic3, accepted our interview. DAVID CAIN said that the products of Ferrari By Logic3 will be unveiled in the official website of Ferrari China in two weeks. In addition, the Apple Store in the world is also There will be Ferrari By Logic3 sales, including Apple Stores in Beijing, Shanghai and Hong Kong. In addition, Ferrari By Logic3 audio products are also available in Ferrari's own stores. As for the pricing strategy that everyone cares about, DAVID CAIN said that By Logic3 will focus on the mid- to high-end areas, conquering consumers with workmanship and sound quality.
It is not the first time that Ferrari has played cross-border cooperation with other brands. Both Asus and Motorola have launched mobile phones with Ferrari logos. Ferrari has also launched high-end luxury audio with the famous American design company DWS. This cooperation with Ferrari×Logic3 I wonder if fans are buying it?
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