Zhang Yihua (left) introduces the product function to the customer. A farmer’s boy from the county, who came out to live at the age of 14 and worked hard to earn more than 10 yuan a day. He also worked as a hotel owner, and he is now thirty. But it has sold the light bulb...
In a tea house in Hexi, the reporter saw Zhang Yihua. With wrinkles and rough skin, he seems to have the vicissitudes of a man of forty or fifty years old. In fact, he is only thirty this year.
He and his partner are not drinking tea in the teahouse, nor playing mahjong, but doing a business – they sell light bulbs to the teahouse owner.
“This light bulb can be smoked,†he told the boss. “This light bulb is the latest technology product that can absorb smoke from the air and purify the air, especially for mahjong rooms.â€
But the boss said: "This light bulb is no better, it can't bring me business. I use ordinary light bulbs."
"To provide customers with a comfortable environment, over time, will be recognized by customers, and will bring a good business with subtle influence..."
"But its price is 10 times the average bulb"
"10 times it sounds scary. In fact, it is only a few tens of dollars. If you buy a ventilation fan, it is more expensive, you have to install it, and you will take out the indoor heating. You can calculate this economic account."
"..."
After a burst of "swords and swords, fighting and brave", the boss finally promised to buy two light bulbs to try. Zhang Yihua smiled happily.
When he finished the business, we sat down. At this time, he talked about his entrepreneurial experience.
Work 12 hours, income 18 yuan
I am a peasant family born in Jixian. Because of the large number of brothers and sisters, the family economy is very difficult. I only read the first grade of junior high school, and I dropped out of school to work and earn money. I was only 14 years old.
My first job was to be a assembly line worker at a hardware factory in Zhejiang. I was paying for the piece count. In order to earn more money, I work more than 12 hours a day, but because I have little strength, how can I work overtime? Can not do much, generally only get 18 pieces of wages.
After working in Zhejiang for a few years, I went to Shenzhen again, and also worked, but with the increase of age, the experience is also rich, and the money earned by working is gradually increasing.
I know that working like this will never lead a good life. I saw a lot of fellow villagers, started from a small business, and slowly made a family, I think I can. Therefore, I saved money and saved the money I earned from working. I hope to make some investment in the future.
In 2003, when I had a certain amount of capital, I went back to Jixian and opened a hotel. The hotel is small, the investment is not big, only 10 rooms, the grade is not high, but in any case, it is considered a boss.
The hotel has been open for more than two years and earned some money. But later, because the hotel industry in Jixian was highly competitive, I did not do it anymore, and I was looking for new projects.
A joke, a business opportunity
In the past two years, I played in a friend's tea house in Shenzhen. Once in the evening, a few fellow villagers like to play mahjong. I don't really like playing mahjong, but sometimes I miss three, I have to.
The box of the tea house is very small. When everyone goes to the table, the smoke is pumped one by one, and I don't smoke, so I can't open my eyes because of my friends. "This small space, still smoking, you can afford it? 1 I said. "Do not smoke, can not stand. Ha ha. Said the friend.
I looked at the box, there was no window, there was no ventilation fan, and the smoke could not be exhausted. "Hey, now that technology has developed, is there an instrument that can remove this smoke?" I jokingly said, "If not, I will invent one and keep making big money."
"Haha, you didn't graduate in junior high school, this money is hard to earn." Friends laughed.
Although it was a joke, but that experience left me with a heart: Is there any instrument for removing smoke from the market? If there is, there must be business opportunities.
Oh, I really didn't expect that last year, I accidentally discovered this product at a business alliance conference. At that time, I was so excited that I seemed to find a dream lover.
Find a good product, the market is cold
This smoke removal product is a negative oxygen ion bulb. Its shape is similar to that of a normal light bulb. It has a black wick in the middle of the bulb. In addition to lighting, it also produces negative oxygen ions, which can remove smoke and odor. I saw this product at the time and didn't quite believe its effect, but the manufacturer gave me an experiment and it did remove the smoke.
I did not say anything, decided to do this project. Such a good product, Zhuzhou has not yet, whoever makes the first one will make money. Because I need to invest a lot of money, I found a fellow country to invest together.
From the Shenzhen factory wholesale back to a truck light bulb, we began to sell this product that I am very optimistic about in Zhuzhou. We decided to start with the tea house, the OK hall, and the restaurant. Because of the large demand in these places, the products in the box really need such products to purify the air.
I went to the door to sell with my fellow countrymen. At the same time, I also hired a few salesmen to run the market. I thought that as long as we took out the products, the customers would be full of praise, and then I would pay for it. But after a month or two of marketing, I found that things were not as simple as I thought.
Many bosses don't believe that this small light bulb has smoke removal function. Although we propose experiments, they are not interested in watching it; some bosses think that there is no need to increase such investment in the store; some bosses think that this light bulb is good. However, there are a few bosses who are skeptical about the lifespan and long-term effects of the light bulbs. In short, from the market feedback, we have not succeeded in selling, and we have sold dozens of light bulbs in two months. Not enough to send business staff. (The characters in the text are pseudonyms)
[Expert opinion] There must be new ideas for selling fresh products.
Reporters like Zhang Yihua who sell new products often encounter it. Their common feature is that they all think that their products are very good. Once they are put on the market, they will be sought after by customers, but in fact the market is not as good as they think, and the contrast is very big.
How to do?
In fact, to sell fresh products, we must have new marketing ideas, and we should not follow the same marketing approach as ordinary products. If entrepreneurs understand this, they may get twice the result with half the effort. Of course, its premise is that the product must be a good product with market value.
Mr. Yan, a marketing professional at Hunan University of Technology, believes that when a merchant sells a novel product that has not appeared on the market, there must be new ideas in the means of sales. First, in the propaganda mode, it is necessary to jump out of the traditional mode, because only in this way can we attract the public's attention. For example, there was a business that used to make bath liquid. In order to promote new products, the bath tub was moved to the street, and the university students took a bath at the scene to achieve a sensational effect. Of course, this kind of marketing is not necessarily elegant, but from a business perspective, it is successful. Second, there must be new ideas in the marketing model. You can learn from a variety of sales methods such as direct sales, joining, and agents to find a marketing method that suits you.
Regarding how Zhang Yihua sells his light bulb, Mr. Yan gave several suggestions: First, cooperate with the home improvement company to develop the family market, because such a light bulb is needed in the toilet; Second, alliance with office equipment dealers to develop the unit consumer market, For example, institutions and unit conference rooms require such products. Third, in the early stage, people are not familiar with the performance of products. They can learn from Amway’s “acquaintance sales†model, let old customers introduce friends, and give successful customers. A certain return.
Edit: LC-HY
Connector brand: JST, MOLEX, HIROSE, JWT, DEPHI, TE, Deutsch, Yazaki, Sumitomo, these are very popular
Conector type: board to board connector, wafer connector
Yacenter is professional factory, specialize in wire harness in transportation, medical, house applicance and so on.
We are one of menbership of WHMA with ellecellent team, and pass UL, TS, CE certificate.
We develope high-tech engineering, prototyping, and qualify manufacturing at very competitive pricing for connector system.
Connector System,Cable Harness,Wiring Harness Wire,Custom Auto Wiring Harness
Dongguan YAC Electric Co,. LTD. , https://www.yacentercn.com