On November 22nd, the Chinese artificial intelligence company went out to ask about the release of the car smart new product question mirror TIcmirror and ADAS advanced driver assistance products to ask the magic eye TIceye, the AI ​​technology into the driving scene, which also means the competition after the intense intelligence The rear-view mirror market officially welcomed an AI new army.
"Combined with hardware products, I think it is the way out for AI in the future." Going out and asking the founder and CEO Li Zhifei once described this. To this end, go out and ask for the continuous launch of the TIcwatch smart watch series, and with the stylish design, refreshing voice experience, quickly entered the forefront of the smart watch market.
Nowadays, choosing a new car field as the second battlefield has also been raised for a long time. Can this AI-centric Internet company gain a place in the in-vehicle hardware market where price competition is fierce and product differentiation gaps are shrinking? Will it continue to write the user experience brought by smart watches?
Li Zhifei answered this.
"The car field is different, we must cooperate at the beginning"
"There is no good hardware on the market, so we choose to do it ourselves." This is the decision to go out and ask for the first time I released TIcwatch. However, this time, in the automotive field, Li Zhifei became much more awake.
“The scene is very different. The demand for hardware and software in the driving environment is much more complicated than that of a smart watch. It is not only a noise problem, but also a habit of using the product and a safety factor.†So, at the beginning of R&D, go out and ask the product team. Just actively looking for partners. After a number of comparisons, they decided to join hands with MediaTek.
MediaTek is from Taiwan and is a world-renowned IC design manufacturer with business in the fields of wireless communication and digital multimedia. In this cooperation, MediaTek intervened from the initial development of software and hardware. Finally, for the driving environment, it was specially equipped with MTK's first car-specific solution, MTK8665 chip. At the press conference, Yang Yuquan, general manager of MediaTek's IoT business unit, also took the stage to tell the story of the cooperation with the experts.
In fact, as early as the beginning of this year, there have been rumors that the door will enter the automotive field. At that time, more industry insiders believed that going out to ask questions would act as an AI technology provider and open up business cooperation for car companies and parts suppliers. However, today, after half a year, go out and ask about the release of smart rearview mirror products, once again demonstrating their determination for C-end consumers.
“No hands and no screen interaction is our insistence on this industryâ€
At the press conference, Li Zhifei made a small survey. The results showed that the owners who did not use the mobile phone in the car were almost zero. In other words, whether or not you have experienced smart driving products, products that truly liberate your hands and liberate your eyes are very scarce in the market.
This is why Li Zhifei decided to use voice interaction and gesture interaction as the main interactive form of Ticmirror. In order to increase the security attributes, this smart rearview mirror product is also equipped with a "sparkling" breathing light on both sides of the screen.
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