Grab the production area that has become an anxiety

[Source: "High-tech LED - Lighting Market" June issue / reporter Zhou Jianhua]

The status quo - rushed to become a memory <br> Subletter: "The first floor of the street facing the street is 100 square meters, 20% of the public share, monthly rent of more than 20,000, calculate the monthly rent less than square meters 280 yuan."

Reporter: "What else is there, do you have to change your hand?"

Sub-lease party: "The transfer fee is not used. The rest is the property management fee of 8 yuan per square meter per month, plus the utility fee."

Reporter: "Can you offer more?"

Subletter: "You should come over to see the store first. If appropriate, you can also avoid a monthly rent as a decoration subsidy. The price can also be discussed with Yinquan Property."

Reporter: "How many years can I rent here? Are you renting it back?"

Subletter: "I signed with Silver Spring for six years, and now it is about one year. It is a one-handed one."

The above is a dialogue between the reporter and the person in charge of the crystal lamp company and the subletter of the first floor of the Yinquan Lighting Plaza.

In May 2011, the reporter learned that the rent on the first floor of Yinquan Lighting Plaza was 380 yuan/square meter per month. The current price has dropped by 30% year-on-year, and the store is at the center of the ancient town “Shili Deng Street”. Opposite is the long-established Lantern Times Lighting Plaza.

In the silver spring seven-story lighting exhibition area, the reporter found that not only the rent on the first floor of the most expensive rent was closed, but also on the sixth floor of the upper floor, there were pavilions on each floor.

The person in charge of the store near the hollow floor on the 4th floor told the reporter: "About more than 20% of the tenants have been withdrawn this year, but some have signed contracts for 5 or 6 years, but only sublet."

This is very famous for the "not renting", even the ceilings and walls can be rented to a good price of lighting street.

The reporters successively visited the already-running lights • Times Lighting Plaza, Shimao Lighting Plaza, Yinquan Lighting Plaza, Nanwei Lighting City, Oriental Yusheng Lighting Plaza, LED China Kyushu City, Jiangmen Guangbohui, Huayi International Lighting The city, the people's lighting plaza and other large-scale lighting lighting professional stores.

From the relevant person in charge of the store and the merchants stationed in the store, it is known that the re-leasing of the Yinquan Lighting Plaza is only a microcosm of the investment promotion of the professional lighting store in the industrial base.

"This year, even the street-facing shops in Guzhen Lighting Street have a lot of vacancies. The difficulty of attracting investment in the store can be imagined." Wang Junhua, deputy general manager of Juke Lighting, told reporters.

"The trial operation in October last year was postponed until April of this year, but the renovation of the public part of the first floor has not been fully completed. So rushed to trial operation, it is a bit of a taste for ducks." A crystal on the first floor of the Oriental Yusheng Lighting Plaza The light merchants are quite vocal about the property side.


“The real estate and other big environments are not good, the business is declining, and the rents in the ancient towns have been expensive. In recent years, over-exploitation of large and small lighting stores has inevitably emerged. The supply and demand threshold has already appeared.” An industry insider The reporter analyzed.

Background - The tide of the store "The acquisition of waste products is one-stop, the building materials are full of rivers and rivers" is a true portrayal of the economic characteristics of the ancient town in the early 1980s. "Thirty years of Hedong, thirty years of Hexi." Today's ancient town has relied on the lighting industry cluster, and turned into a "Chinese lighting capital" known both at home and abroad.

According to the official statistics of 2011, there are more than 8,300 lighting enterprises in the ancient town, and the lighting enterprises of Xiaolan, Henglan, Jiangmen and other industrial bases have come to Guzhen to open exhibition sales, which is conservatively estimated to be a partial area. However, the southern town of 47.8 square kilometers carries the exhibition resources of more than 12,000 lighting and lighting companies.

According to industry estimates, when the 2008 Lighting Plaza opened, there were only more than 2,000 shops in Guzhen Lighting Street. Whether it is finished products or accessories, the demand for professional stores is very huge.

In 2009, the lighting and lighting of the Lights and Times Lighting Plaza was successfully opened. The industry generally believes that this is the beginning of ending the “road economy” of the ancient town. Although the rent pressure of 400 yuan/month per square meter on the first floor of the store allowed some enterprises to voluntarily withdraw in the following year, the advantage of taking the lead, plus reputation, and reasonable layout and service still made the investment pressure relatively relatively high. light.

Driven by profit, from the end of 2009 to 2010, many funds began to pay attention to store investment, including Guzhen, Xiaolan, Henglan Township Government, part of the village committee in charge of Guzhen Lighting Street, rich local entrepreneurs, and abundant funds. Some of the Chamber of Commerce associations, etc. For a time, the staking of the horses and the renovation and construction were in full swing.


"With the upgrading plan of the ancient town government lighting industry and the 'three waves of old city', the 2010 can be said to be the 'first year' of lighting store construction." Huang Zhitong, director of the Guzhen Economic and Trade Office told reporters.

"But many investors are paying too much attention to the construction of rents, so that some stores and even internal structures and fire safety have problems. The losses are not only the merchants, but also the property operators and contractors." Marantz Lighting Manager Yuan Guanfeng revealed that his investment in the flagship store of nearly 1,000 square meters in the East Shengsheng lighting store has been delayed, which led to the obstruction of new product listings and regional investment projects last year.

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