This year's mobile phone market is expected to grow at double digits

It is predicted that by the end of 2012, the number of mobile phone users in the world could exceed 6.6 billion, but the mobile phone market in some regions of the world has become saturated, the growth rate has slowed down, and the service revenue in 2012 is expected to increase by 4%, which is also lower than the 5% of last year. The users in the next five years The increase of 80% will come from Asia Pacific, the Middle East and Africa.

According to a recent report from Forward Concepts, a market-adjusting company, which is based on the latest report from the market-adjusted company Forward Concepts, on the basis of an increase of 6.5% in 2011 to reach 1.51 billion units, it is expected to be better than the previous year in 2012, and the growth rate will be double-digit. %, estimated at 1.68 billion units, smart phones are expected to grow by 17% to reach 500 million, accounting for nearly 30% of all mobile phones. The company also said that mobile phone shipments in the first quarter of this year were only 380 million units due to declining demand in emerging regions, a year-on-year drop of 9%. At the same time, however, smart phones have soared by 44% year-on-year to reach 140 million units, becoming the main promoters of the mobile phone market. This is particularly clear from mobile phone revenue in 2011, when the total mobile phone revenue in the world was 1950. Billion U.S. dollars, while smartphones accounted for 65%, 18% for feature phones, 14% for mid-range phones, and 3% for official phones.

In terms of sales volume among the top 10 mobile phone manufacturers in 2011, Nokia, Samsung, and Apple took the lead. China’s Huawei, ZTE, and TCL also ranked in the top ten. Among the major manufacturers, Samsung’s performance was the most eye-catching. According to reports from IHS iSuppli Corporation, Samsung has invested a tremendous amount of power in mobile phones. Its business now accounts for more than 40% of the company’s total revenue. In the first quarter of this year, Samsung’s mobile phone production exceeded Nokia for the first time, becoming the world’s largest mobile phone manufacturer and smartphone. It was second only to Apple. In the first quarter, shipments of Samsung handsets reached 92 million units, which exceeded Nokia's 83 million units. Nokia, which had won the long-term top spot, pulled down its shipments despite a 13% drop in shipments and a further 27% drop in Nokia shipments. In Table 1), in fact, in the 4th quarter, including sales of Christmas, the sales season was the history. Therefore, the subsequent first quarter sales fade is the norm.

Apple's smartphone shipments in the first quarter also fell by 5% QoQ, totaling 37 million units, but still higher than Samsung's 32 million units, maintaining its position as the boss, but the gap is not large, beyond the sooner or later, Subsequent positions of several large companies have not changed.

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