Hisense: Launches Laser TVs to Seize the Market Next Year



On September 15, the domestic television company Hisense today held a media conference in Qingdao, announcing that the company will vigorously develop laser television.

According to the data, LASER TV uses semiconductor-pumped solid-state laser working substances to generate red, green, and blue wavelengths of continuous laser light as the light source for color laser televisions. The three-color laser scanning images are controlled by television signals. The gamut coverage theoretically can be as high as 90% of the human gamut, while the current LED TV has a gamut coverage of only 62%. The increase in the coverage of the color gamut can make the entire TV picture look more realistic, have a sense of layering and transparency, and at the same time, the clarity of the picture can be greatly improved with the improvement of the color saturation. At the same time, since lasers are used as backlights for televisions, laser televisions can be made thinner and have little radiation to human eyes, making them suitable for home use.

Zhou Houjian, chairman of Hisense, believes that based on these advantages, the large-screen and large-screen laser TVs in 2016 will be widely recognized by consumers and quickly enter the home. In the future, laser TV will subvert the screen panel. Zhou Houjian said that the speed of LCD product and technology innovation has slowed down, which has led to low prices in the industry and low corporate profitability. However, it should be noted that LCD technology is at its peak, and it is still the mainstream technology used for television display for at least five years.

Of course, how much market share laser TV can occupy in a short time is still unknown. Therefore, in the next five years, Hisense will still rely on its ULED technology to develop LCD TVs. However, next year, laser television will benefit from its new type, large screen, true color, and low cost. Based on this, Zhou Houjian revealed that Hisense will launch more new laser television products next year.

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