With the development of the lighting industry, the market competition is becoming more and more fierce. Under the influence of the economic crisis, when sales volume stagnates or encounters development bottlenecks, it is obviously a dangerous signal for dealers with large sales areas and many team members. Therefore, each dealer wants to find new profit growth points based on existing channel resources and business teams, thereby maximizing the value of channel resources and business teams. For those dealers who have already become crisis-conscious, Ma Junhui clearly tells the voice of most people.
However, for most lighting dealers, due to age, professional knowledge, personal connections and their ability to take risks, they will no longer be involved in unfamiliar industries that are too far apart from the lighting industry. More is in the pan-home decoration building materials industry similar to the lighting industry, looking for some new breakthroughs to try.
So, for many dealers looking for new profit growth points, how can we find the right investment opportunities at the balance between risk and return? In the entire pan-home decoration building materials industry, what other opportunities are worthy of lighting lighting dealers to try?
Breakthrough:
Without new ideas, there will be no new business as a senior marketing expert in the EMBA special professor of Sun Yat-Sen University's Chinese and Foreign Management Research Center. Mr. Qiu Jianwei, chief consultant of the Milestone Consultant, gave a speech at the “First China (Guzhen) Crest Industry Development Seminar†Once said: "What is business? Business is actually innovation. Without new ideas, there will be no new business, and there will be no new wealth. The development trend of society is always driven by innovation.
When we carefully observe and contemplate, it is not difficult to find that the market of the traditional home decoration industry has been slowly swallowed up by a strong innovation trend in recent years. More and more new products and new services have emerged, and the traditional home has been seized. Market share of the decoration industry: integrated cabinets replaced the past stoves, integrated ceilings replaced traditional plasterboard ceilings, hand-painted wall paintings increasingly smothered wall paintings... When these emerging products and services became a trend or even grow When it comes to an emerging industry, it is also the time when a new wealth of wealth is born!
Recently, Zhang Chao, a well-known lighting brand of a well-known lighting brand with an integrated ceiling product line, pointed out that “as a dealer, if you still stay in the past, 'a fresh trick, eat all over the sky,’ the traditional old-fashioned concept, then He was not eliminated by the economic crisis and was eliminated by his competitors. Instead, he eliminated himself! The dealers who did not find new trends and did not know how to make money with the trend were destined to make hard money. This is also the industry’s nicknamed 'general agent'. Warehouse Porter's Reason 1
Wealth trends:
Consumption determines sales, and trend creates wealth. Obviously, supporting Zhang Chao's ability to increase the integrated ceiling product line is precisely the consumption trend of “one-stop shopping†that is emerging from the home decoration market. This trend is not only changing the consumption behaviors and habits of end customers. It is not difficult to find that merchants who are good at observing, as lighting accessories and integrated ceilings belonging to the interior decoration materials, are becoming the object of one-stop shopping for consumers.
This trend has also directly prompted more upstream manufacturers to re-adjust their product lines and even their development strategies. It is not difficult to find out that the merchants who are good at observing, in the ancient town of Shiliyuan Street, the integrated ceilings have sprung up from various stores. More and more well-known or unknown lighting brands have begun to launch integrated ceilings, regardless of Whether they are self-produced or OEM, this trend is like the rushing spring water, surging and unstoppable!
However, the so-called "Spring River Plumbing Duck Prophet"? For those who fear the cold and hesitate to fear the water, even if the spring river has been surging, "spring" will always be their distant dream! Only those who fear the cold and dare to take the lead in the water will know that the spring water is warm, the spring sunshine is already bright, and the spring flowers are going to be blooming!
Editor's note:
When the shopping malls are often in the midst of a lot of new companies that have integrated the ceiling product line, the “Fuxing Top Decoration†under the Fuxing Group has become a king! Adhering to Guangdong's Fuxing top decoration, which is the advantage of the aluminum industry, lighting and small household appliance industry base, it successfully integrates the plastic steel ceiling, aluminum ceiling, lighting appliances under the group, perfectly interprets the integration concept, and fully sublimates the ceiling value, which has become integrated. A bright banner in the ceiling industry!
For dealers, the strategy determines the direction, and the layout determines the outcome. The direction is wrong, efforts are in vain; can not grasp the trend, can not achieve great things, vision, thinking, courage is the essential quality of each dealer to success! Successful distributors must also be excellent market observers and activists. They are good at observing and dare to take action to achieve their career dreams! Although the road ahead is hard, but to meet every one who dares to break the waves, it will be a sunny, vibrant spring!
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