In May of this year, the 12th Five-Year Plan of the National Basic Public Service System discussed and adopted at the State Council Executive Meeting examined and determined the policies and measures for promoting the consumption of energy-saving home appliances and other products. We decided to arrange financial subsidies of RMB 26.5 billion, start promotion of air conditioners, flat-panel TVs, refrigerators, washing machines, and water heaters that meet energy-saving standards, and arrange 2.2 billion yuan to support the promotion of energy-saving lamps and LED lamps.
On the afternoon of May 28th, 2012, the Guangdong Provincial Conference on the Promotion and Application of LED Lighting Products was held in Guangzhou to study the deployment of Guangdong Province in the public lighting field to fully promote the popularization of LED lighting products. Guangdong Provincial Government has issued the "Guangdong Province's Implementation Plan for Promoting the Use of LED Lighting Products." The meeting emphasized that from the date of implementation of the plan, the province's roads, public places, government agencies, state-owned enterprises and other financial or state-owned capital investment lighting construction The project and new districts such as Nansha, Qianhai and Hengqin will all use LED lighting products. According to the plan, the Pearl River Delta region will strive to promote the use of LED public lighting by the end of 2013 before the end of 2013 in the east-west and north-south regions to promote LED lighting in the entire society. This will achieve more than 50% energy savings in the province's caliber compared to the same period, and boost the LED industry. By the end of the second five-year plan, the annual output value will reach 500 billion yuan.
An important part of the energy-saving and emission-reduction strategy According to the estimation of the Guangdong Provincial Department of Science and Technology, the promotion and application of LED can not only be energy-saving and environmental-friendly, but in fact, due to the durability of the lamps and the low power consumption, the economic benefits of the application are also outstanding. For example, a total investment of RMB 4.89 billion was invested in 2 million LED street lamps in Guangdong Province. After the transformation, the annual savings in electricity and lamp replacement costs could reach 1.5 billion yuan. In the entire LED life span (about 9 years), a total of 10.8 billion kwh of electricity can be saved, equivalent to saving 3.79 million tons of standard coal, reducing sulfur dioxide emissions by 70,000 tons, reducing carbon dioxide emissions by 2.68 million tons, and reducing smoke and dust emissions by 70,000 tons. Great benefits.
In 2009, in order to promote the development of China's LED industry and reduce energy consumption, the Ministry of Science and Technology has launched the "Ten City, Ten Thousand" semiconductor lighting application demonstration city plan. In terms of scale and strength, it can be compared with the United States' Solid State Lighting Plan, Europe's Rainbow Plan and Japan's 21st Century Lighting Plan. However, the awareness and popularity of LED lighting in the country have not been able to increase.
The two major problems hinder the popularity of LED lighting. “The bad market environment has the greatest impact on us,†said Junqiang Wang, manager of Shenzhen Ruituo Lighting Co., Ltd., “Because of the lack of industry standards, the price war between companies has been a big battle, and the vicious competition has destroyed the entire In the market, the 5,000-yuan product was sold down to 3,000 yuan sooner. Competing to squeeze profit margins is bound to result in insufficient research and development funds, which is unfavorable for long-term development."
Qiao Wei, business manager of Guangdong Kellers Photoelectric Technology Co., Ltd. introduced that the biggest problem faced by domestic LED companies is the lack of core technologies. "The domestic LED companies have poor technical mastery of the core chips, and they mainly rely on foreign imports. The pricing power has been controlled by others. We also organized trips to Cree and other internationally renowned chip vendors to learn, but we did not learn enough. â€
According to a report released by the relevant departments in Guangdong Province, LED companies in the United States, Japan, and Europe have more than 80% of LED chip core technology patents, and domestic similar companies have less than 10% of the same patents. For a long time, the core basic technology of LED epitaxial wafers and chip market has been monopolized by several foreign industrial giants such as Nichia, Toyota Synthetic, Lumileds, Cree, Osram, etc., occupying an output value of about 70% of the entire industry chain, which also makes China's LED The structure of the industry chain is very unreasonable.
In order to fully promote LED lighting products in China, this is a roundabout.
“Guangdong model†impact on LED companies For the newly introduced support policies in Guangdong Province, different companies are affected differently. Mr. Wu, assistant to the general manager of Shenzhen Jinglande Lighting Co., Ltd., believes that enterprises with mastered core technologies will usher in favorable conditions, while the space for general enterprises will shrink, and polarization will intensify.
After the "implementation plan" was introduced, the leading companies in the industry all applauded. Zhou Weizheng, chairman of Guangzhou Guangwei Lighting Technology Co., Ltd., said that the policy introduced at this conference has a landmark significance for the LED industry in Guangdong Province and will surely promote a large number of excellent local companies to become bigger and stronger, or even to spawn China's Philips. Known as the LED lighting leader of Guangdong Province, Qin Shang Optoelectronics (002638 shares, market, information, main trading), affected by this good news affect the stock price rose by 8.45%. QinShang Optoelectronics once released a message that the push of LED lighting is in line with the main business.
However, for SMEs lacking core technologies, the implementation of the plan has made them worse off.
"Europe and the US markets have continued to weaken since 2011, and orders are much less than before. We also want to open up the domestic market, but there is no channel." An industry source working for LED export companies said. With regard to the newly-launched supportive policy, he thought: "I think that like our small business, we certainly will not get any benefit. Big companies have more and more supportive policies, and our living space will become smaller and smaller. â€
As for the difficulties faced by SMEs, Qiao Wei told reporters that “downstream companies’ impact on the market is not enough, and technology will not be able to do so. It will indeed face the predicament of insufficient competitiveness. This is also the market law for the survival of the fittest. This implementation plan "The focus of support is on large companies that can conduct core technology research and development. This is worthy of recognition." Regardless of whether the enterprise or the government has its own core technology to compete with foreign companies, it has its own pricing power. It is conducive to the real popularity of LED lighting products.
When LEDs fly into the homes of ordinary people, it is necessary to make full use of LED lighting products. How to let LED lamps into the private sector is still a problem.
According to experts' estimates, if 430 million Chinese households use LED lamps instead of incandescent lamps and fluorescent lamps, the market to be formed will exceed tens of billions of dollars, and the electricity saved in one year will equal the sum of the power generated by the three Three Gorges Dams.
Is the company optimistic about the big market? Does the government really reduce emissions? Mr. Wu, general manager of Crystal Lande, believes that cost-effectiveness is a problem first, and secondly, government propaganda is not enough. People's awareness of LED lamps is too low. Although enterprises are dreaming to enter the civilian market, they have no good opportunities.
However, the most critical issue may still be economic issues. Wang Junqiang believes that: "For a single family, the energy-saving LED lighting is not obvious, can not save much money. And LED lamps are about 3 times more expensive than ordinary lamps, ordinary people can afford, but also a problem."
Including the implementation plan newly introduced in Guangdong Province, the relevant policies in the LED industry are based on the development of government demonstration projects. The vast majority of current LED lighting is still used in public facilities, and the use of private daily functions still requires relevant policies. Support.
When will there be an "Implementation Plan to Promote the Popularization of LED Lighting Products in the Folk?" let us wait and see.
On the afternoon of May 28th, 2012, the Guangdong Provincial Conference on the Promotion and Application of LED Lighting Products was held in Guangzhou to study the deployment of Guangdong Province in the public lighting field to fully promote the popularization of LED lighting products. Guangdong Provincial Government has issued the "Guangdong Province's Implementation Plan for Promoting the Use of LED Lighting Products." The meeting emphasized that from the date of implementation of the plan, the province's roads, public places, government agencies, state-owned enterprises and other financial or state-owned capital investment lighting construction The project and new districts such as Nansha, Qianhai and Hengqin will all use LED lighting products. According to the plan, the Pearl River Delta region will strive to promote the use of LED public lighting by the end of 2013 before the end of 2013 in the east-west and north-south regions to promote LED lighting in the entire society. This will achieve more than 50% energy savings in the province's caliber compared to the same period, and boost the LED industry. By the end of the second five-year plan, the annual output value will reach 500 billion yuan.
An important part of the energy-saving and emission-reduction strategy According to the estimation of the Guangdong Provincial Department of Science and Technology, the promotion and application of LED can not only be energy-saving and environmental-friendly, but in fact, due to the durability of the lamps and the low power consumption, the economic benefits of the application are also outstanding. For example, a total investment of RMB 4.89 billion was invested in 2 million LED street lamps in Guangdong Province. After the transformation, the annual savings in electricity and lamp replacement costs could reach 1.5 billion yuan. In the entire LED life span (about 9 years), a total of 10.8 billion kwh of electricity can be saved, equivalent to saving 3.79 million tons of standard coal, reducing sulfur dioxide emissions by 70,000 tons, reducing carbon dioxide emissions by 2.68 million tons, and reducing smoke and dust emissions by 70,000 tons. Great benefits.
In 2009, in order to promote the development of China's LED industry and reduce energy consumption, the Ministry of Science and Technology has launched the "Ten City, Ten Thousand" semiconductor lighting application demonstration city plan. In terms of scale and strength, it can be compared with the United States' Solid State Lighting Plan, Europe's Rainbow Plan and Japan's 21st Century Lighting Plan. However, the awareness and popularity of LED lighting in the country have not been able to increase.
The two major problems hinder the popularity of LED lighting. “The bad market environment has the greatest impact on us,†said Junqiang Wang, manager of Shenzhen Ruituo Lighting Co., Ltd., “Because of the lack of industry standards, the price war between companies has been a big battle, and the vicious competition has destroyed the entire In the market, the 5,000-yuan product was sold down to 3,000 yuan sooner. Competing to squeeze profit margins is bound to result in insufficient research and development funds, which is unfavorable for long-term development."
Qiao Wei, business manager of Guangdong Kellers Photoelectric Technology Co., Ltd. introduced that the biggest problem faced by domestic LED companies is the lack of core technologies. "The domestic LED companies have poor technical mastery of the core chips, and they mainly rely on foreign imports. The pricing power has been controlled by others. We also organized trips to Cree and other internationally renowned chip vendors to learn, but we did not learn enough. â€
According to a report released by the relevant departments in Guangdong Province, LED companies in the United States, Japan, and Europe have more than 80% of LED chip core technology patents, and domestic similar companies have less than 10% of the same patents. For a long time, the core basic technology of LED epitaxial wafers and chip market has been monopolized by several foreign industrial giants such as Nichia, Toyota Synthetic, Lumileds, Cree, Osram, etc., occupying an output value of about 70% of the entire industry chain, which also makes China's LED The structure of the industry chain is very unreasonable.
In order to fully promote LED lighting products in China, this is a roundabout.
“Guangdong model†impact on LED companies For the newly introduced support policies in Guangdong Province, different companies are affected differently. Mr. Wu, assistant to the general manager of Shenzhen Jinglande Lighting Co., Ltd., believes that enterprises with mastered core technologies will usher in favorable conditions, while the space for general enterprises will shrink, and polarization will intensify.
After the "implementation plan" was introduced, the leading companies in the industry all applauded. Zhou Weizheng, chairman of Guangzhou Guangwei Lighting Technology Co., Ltd., said that the policy introduced at this conference has a landmark significance for the LED industry in Guangdong Province and will surely promote a large number of excellent local companies to become bigger and stronger, or even to spawn China's Philips. Known as the LED lighting leader of Guangdong Province, Qin Shang Optoelectronics (002638 shares, market, information, main trading), affected by this good news affect the stock price rose by 8.45%. QinShang Optoelectronics once released a message that the push of LED lighting is in line with the main business.
However, for SMEs lacking core technologies, the implementation of the plan has made them worse off.
"Europe and the US markets have continued to weaken since 2011, and orders are much less than before. We also want to open up the domestic market, but there is no channel." An industry source working for LED export companies said. With regard to the newly-launched supportive policy, he thought: "I think that like our small business, we certainly will not get any benefit. Big companies have more and more supportive policies, and our living space will become smaller and smaller. â€
As for the difficulties faced by SMEs, Qiao Wei told reporters that “downstream companies’ impact on the market is not enough, and technology will not be able to do so. It will indeed face the predicament of insufficient competitiveness. This is also the market law for the survival of the fittest. This implementation plan "The focus of support is on large companies that can conduct core technology research and development. This is worthy of recognition." Regardless of whether the enterprise or the government has its own core technology to compete with foreign companies, it has its own pricing power. It is conducive to the real popularity of LED lighting products.
When LEDs fly into the homes of ordinary people, it is necessary to make full use of LED lighting products. How to let LED lamps into the private sector is still a problem.
According to experts' estimates, if 430 million Chinese households use LED lamps instead of incandescent lamps and fluorescent lamps, the market to be formed will exceed tens of billions of dollars, and the electricity saved in one year will equal the sum of the power generated by the three Three Gorges Dams.
Is the company optimistic about the big market? Does the government really reduce emissions? Mr. Wu, general manager of Crystal Lande, believes that cost-effectiveness is a problem first, and secondly, government propaganda is not enough. People's awareness of LED lamps is too low. Although enterprises are dreaming to enter the civilian market, they have no good opportunities.
However, the most critical issue may still be economic issues. Wang Junqiang believes that: "For a single family, the energy-saving LED lighting is not obvious, can not save much money. And LED lamps are about 3 times more expensive than ordinary lamps, ordinary people can afford, but also a problem."
Including the implementation plan newly introduced in Guangdong Province, the relevant policies in the LED industry are based on the development of government demonstration projects. The vast majority of current LED lighting is still used in public facilities, and the use of private daily functions still requires relevant policies. Support.
When will there be an "Implementation Plan to Promote the Popularization of LED Lighting Products in the Folk?" let us wait and see.
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