With the increasingly fierce competition in the mobile phone industry, many brands have become more and more popular. Especially this year, the growth of mobile phone sales is very slow. It is not as barbaric as the rapid expansion of the previous two years. Mobile phone manufacturers have adjusted their strategies. The traditional "China Cool Alliance" four brands are only left with Huawei's performance.
The domestic media broke the news that Lenovo Group will no longer launch Lenovo brand mobile phones in the future. The original Lenovo mobile phone business is still retained but all are classified under the name of Motorola. That is to say, Lenovo's mobile phone business line is classified as Moto, but it is not clear whether the Moto naming method is used. In addition ZUK keeps its business unchanged. Once the A series S series and the Vibe series will be gone, of course, it is possible to change to a new form.
In fact, Lenovo’s cancellation of the mobile phone business is also reasonable. In the past year, Lenovo’s mobile phone product update speed is not fast, and the volume of voice is very small. The market sales performance is also losing ground. According to the survey of several third-party data companies, this year’s third In the quarter, the top ten domestic giants did not even squeeze in the top ten sales. According to Lenovo's 2015 financial report, the Group's annual revenue was 44.9 billion US dollars, a year-on-year decrease of 3%, and a net loss of $128 million.
In fact, Lenovo has already begun to adjust. It is understood that the network sales channel has now all the luxury Moto area and ZUK area, but can not find Lenovo's own brand area.
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