The automotive LED lighting market is welcoming explosive growth opportunities. On the one hand, the automobile main engine factory speeds up the introduction of LED lighting for new models, including automobile headlights; on the other hand, the new energy vehicle market is growing rapidly, and the demand for energy-saving lamps such as LED lighting is obvious.
According to the data released by the China Association of Automobile Manufacturers, the production and sales of automobiles in the first half of this year were 12.8922 million and 12.829 million, respectively, an increase of 6.47% and 8.14% over the same period of the previous year.
According to data on the production and sales of new energy vehicles that are highly sought after by the market, in the first half of the year, new energy vehicles produced 177,000 vehicles and sold 170,000 vehicles, an increase of 125% and 126.9% respectively over the same period of the previous year.
It is undeniable that the rise of the automotive lighting market has also provided new market opportunities for LED manufacturers, and the future will become a new blue ocean for LED manufacturers. In the high-end car market, OSRAM has always occupied an important market for automotive lighting.
After years of development, the LED general lighting market has long been killed by the price war into a "red sea." With the continuous growth of the automotive LED market, and the current average gross profit margin is generally around 35%-45% (the gross margin of the pre-installed market is more than 50%), LED manufacturers are actively investing in LED automotive lighting. In the "blue ocean" field.
During the visit to the Hong Kong exhibition, Gaogong LED found that many lighting companies exhibited their new products for the lights this year, which attracted many exhibitors.
So how do these exhibitors who introduce LED automotive lighting look at the market conditions this year and next?
Wang Gaiyang, deputy general manager of Hongli Zhihui
At present, the automotive lighting market is developing rapidly. Overall, there has not been much change this year. Because the Hong Kong Lighting Fair is more targeted, there are not many automotive lighting products on display at the show.
Relatively speaking, the automotive lighting market is not as large as the general lighting market. So far, the domestic companies involved in the field of automotive lighting are not too much. Although starting from last year, many domestic enterprises are targeting the headlight market and making layouts, but there are not many large-scale enterprises.
As a leader in the automotive LED lighting industry, Hongli Zhihui has matured in terms of products, technology and customer service. For customers, in addition to their optical quality, lamp stability, energy saving, environmental protection, long life, cost is also what they need.
Hongli Zhihui's automotive lighting products meet the needs of customers and are perfect in terms of technology, system and reliability. At the same time, we have more partners and more mature aspects.
We believe that compared with the international first-line brand of automotive lighting products, the current domestic automotive lighting products have gradually matured in optics and technology, and there is basically no big gap.
Liu Ruihua, Marketing Manager of Jingrui Optoelectronics
In the past two years, in the automotive lighting after-sales market, the media has helped and some hype, which has led many people to think that the automotive lighting market is highly profitable, and companies are pouring into this field. Even some companies that are not related to automotive lighting have cut into the layout. Deliberately lowering prices and affecting product quality have led to a chaotic state in the current market.
It is also normal for a large number of companies to enter the automotive lighting market. However, in this process, many companies will face financial problems, cost-effectiveness issues, and technical problems. The survival of the fittest in the baptism of the market will be followed by the maturity of the entire industry. The future of the automotive lighting market is the same as that of other LED markets. At the end of the competition, there will be only a few good manufacturers.
The automotive lighting front-loading market belongs to the high-end market, and its price is relatively high. It has always been done by international first-tier manufacturers. The technical threshold is high, the certification requirements are relatively high, the certification time is longer, and the certification fee is higher. Many small factories in China can't do it.
Since 2014, Jingrui Optoelectronics has begun to lay out the automotive lighting pre-installation market and hired an international professional team. At present, it can be said that it has been at the leading level in the domestic automotive lighting field. At the same time, with our unique silicon substrate technology, our products do not have patent problems, and the cost performance of the products is also very high.
Jingrui Optoelectronics is closely watching the international first-tier manufacturers, taking them as examples, learning their advanced technologies and concepts, constantly optimizing their product performance, and striving to provide competitive products for the market, thus building China in the field of LED high-power lighting. People's own national brand.
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