As spring returns to the earth and everything comes back to life, the energy in the air is palpable. With AWE 2018, one of the world’s most influential home appliance and consumer electronics exhibitions, set to kick off, anticipation is already building. Although the event hasn’t officially opened yet, it's already showing a vibrant and promising atmosphere. Taking place from March 8th to 11th at the Shanghai New International Expo Center, AWE 2018 will span 120,000 square meters and attract around 200,000 visitors. Renowned brands like Haier, Midea, Sharp, Sony, Philips, and LG are expected to showcase their latest innovations.
While the specific TV products that will make headlines are still unclear, we can get a glimpse of what to expect based on the trends unveiled at CES 2018. Market research indicates a growing demand for ultra-thin, high-definition screens. At CES, Samsung introduced its 85-inch 8K Q9s TV and the 146-inch The Wall, which uses Micro LED self-luminous technology. Meanwhile, LG presented an 88-inch 8K OLED TV, as well as a flexible OLED model that challenges traditional perceptions of television design.
These innovations point toward key industry trends: ultra-thin designs, large screens, 8K resolution, and flexible displays. Additionally, LG launched the W8 series smart TVs equipped with the ThinQ platform, which leverages machine learning to adapt to user behavior and preferences. This integration of artificial intelligence into TVs signals a major shift in how consumers interact with their devices.
With industry leaders setting the pace, smaller players are sure to follow suit. At AWE 2018, we can expect a strong focus on ultra-thin, large-screen, 8K, and AI-integrated TVs. The exhibition not only highlights technological progress but also reflects changing consumer expectations in the smart home era.
AWE, organized by the China Household Electrical Appliances Association, is one of the three major global events in the home appliances and consumer electronics sector. It covers a wide range of products, including home appliances, consumer electronics, smart home solutions, and related services. The 2018 edition officially kicked off on March 8, and the YORK report team will be showcasing new products and technologies throughout the event.
Stay tuned for more updates on AWE 2018 and explore the latest trends in home technology. Click below to read the full report.
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