TD terminal ultra-low-cost tendering uproar, in recent days there is a high subsidy introduced, China Mobile's 3G operation strategy has been aimed at the low-end market. According to media reports, in response to the TD key model Cool 8910 at the end of the year, China Mobile’s branches have recently introduced relevant subsidy policies, including Beijing Mobile’s selection of a 128 yuan package discounted purchase price of 3090 yuan, and a 388 yuan package is a zero yuan purchase. .
In fact, 3G terminals have a clear trend of “opening higher and lowering,†which is also one of the manifestations of fierce competition in the 3G market. After a new round of terminal price cuts and tariff concessions, especially the continuous innovation of four-channel mobile phones, the potential of 3G consumption will be effectively activated.
Operators' adjustment strategy at the end of the year is the terminal sales season, and major operators are also starting to make efforts. It is reported that China Mobile’s recent tender shows that the 12 finalists are all domestic brands. The highest price of the product is 650 yuan, but the price of 3G mobile phones has dropped.
Obviously, China Mobile has chosen to exert its force at this time. It is trying to use the Asian Games Dongfeng to bring low-end TD mobile phones to accelerate the popularity of 3G.
In fact, domestic operators have already begun to compete in the middle and low-end market. China Telecom announced at the beginning of this year that it will purchase 5 million mid-range 3G mobile phones, and stated that the focus of 2010 is "developing a thousand yuan 3G smart phone". Four-channel mobile phones will once again lead the new concept of 3G; China Unicom will start from mid-June. Since pushing the 3G smart phone around 1000-1500 yuan in the late period, some terminal products have been gradually launched, together with the introduction of "contracted phone bills to send mobile phones" and "buy mobile phone network to send bills" contract plan offers.
The breaking of the 3G terminal price threshold is one of the important driving forces for the accelerated development of 3G performance. According to China Unicom’s recently released user data in October, China Unicom’s new GSM subscribers reached 632,000, 2G subscribers reached 152.145 million, 3G subscribers increased by 1.10.2 million in October, and 3G subscribers reached 11.656 million.
According to industry analysts, China Unicom's 3G subscribers have enjoyed steady growth. Thanks to its series of tariffs and terminal price adjustments, the iPhone contract purchase plan adjustment and the new tariff system's subdivision of voice and data users have made it subject to price restraint. Consumer demand is released.
3G Terminals Open High and Low After China Telecom and China Unicom have opened up more than one year of 3G services, 3G users have entered a period of rapid development. At present, the subscriber growth rates of China Telecom and China Unicom have exceeded 2G users.
Gome and Dazhong Electric, two major home appliance chain operators, recently jointly released the “Smartphone Consumer Trends Report 2011†on Guancun Online, indicating that the proportion of smartphones under 3,000 yuan will reach 75% in the coming year. Suning Appliance Co., Ltd., another home appliance chain giant, continued to join the three major operators and the top 7 smart phone giants to launch 3G Smart Phone Festival to attract consumers.
Under the dual influence of the increasingly saturated market capacity and the economic crisis, “good use, ease of use†and “value for money†have increasingly become the primary factors for consumers to purchase. In the early stage of 3G development, telecom operators had relatively high thresholds due to their high-end positioning and gradual development strategies. This led to a large number of users being attracted to publicity. They were worried about 3G tariffs in the process of understanding and thus dismissed attempts to use 3G services. Although the operators continue to lower their tariffs in the future, due to the formation of first impressions, follow-up marketing measures are difficult for users to perceive, so the effect is relatively limited.
In order to stimulate market demand, 3G smartphones have become the focus of subsidies and purchases for China's major operators since 2010, and data show that the operator's terminal subsidy will be as high as RMB 50 billion.
The demand of the market was responded to by the industry. Cai Mingjie, chairman and chief executive of MediaTek, believes that once the price of smart phones falls below 100 US dollars, it will open up the mass market for emerging economies. The consulting firm Accenture also said that the price of smart phones will only drop to between 600 and 1,000 yuan before it will gain mass popularity. 3G mobile phones must be popularized to make them affordable. At the same time, in order to better display the charm of 3G and provide the best experience, smart phones will undoubtedly become the mainstream of 3G mobile phones.
3G low-end trend has become a trend Operators are willing to provide high-subsidy policies for smart phones in order to recover huge investments in 3G networks and increase the ARPU of consumers. Among them, low-priced smartphones are also the preferred choice for subsidies because they can also promote more advanced models in addition to reducing the carrier's subsidy burden.
Industry insiders estimate that the overall output value of low-priced smartphones will grow from US$500 million in 2010 to US$20 billion in 2012 under the continued support of operator strategies and the increase in demand from emerging markets.
According to media reports, among domestic manufacturers, ZTE, Huawei, Lenovo, Hisense, and New Post are all beginning to be deployed in the mobile phone market of 1,000 yuan.
Including Yulong Coolpad, which had a high share in the high-end market, it has begun to extend its reach to low-end and mid-range markets. Through a comprehensive layout of products, Cool has formed a complete product line covering 800-7000 yuan with over 40 models. Many of them are thousands of 3G mobile phones.
3G's high-end brand image has been established, and it is now time for everyone to attack the city. Due to the relatively small share of the high-end market, mobile phone manufacturers must become leaders in the industry, and the low-end market with a large number of bases is the battleground for the military.
In fact, 3G terminals have a clear trend of “opening higher and lowering,†which is also one of the manifestations of fierce competition in the 3G market. After a new round of terminal price cuts and tariff concessions, especially the continuous innovation of four-channel mobile phones, the potential of 3G consumption will be effectively activated.
Operators' adjustment strategy at the end of the year is the terminal sales season, and major operators are also starting to make efforts. It is reported that China Mobile’s recent tender shows that the 12 finalists are all domestic brands. The highest price of the product is 650 yuan, but the price of 3G mobile phones has dropped.
Obviously, China Mobile has chosen to exert its force at this time. It is trying to use the Asian Games Dongfeng to bring low-end TD mobile phones to accelerate the popularity of 3G.
In fact, domestic operators have already begun to compete in the middle and low-end market. China Telecom announced at the beginning of this year that it will purchase 5 million mid-range 3G mobile phones, and stated that the focus of 2010 is "developing a thousand yuan 3G smart phone". Four-channel mobile phones will once again lead the new concept of 3G; China Unicom will start from mid-June. Since pushing the 3G smart phone around 1000-1500 yuan in the late period, some terminal products have been gradually launched, together with the introduction of "contracted phone bills to send mobile phones" and "buy mobile phone network to send bills" contract plan offers.
The breaking of the 3G terminal price threshold is one of the important driving forces for the accelerated development of 3G performance. According to China Unicom’s recently released user data in October, China Unicom’s new GSM subscribers reached 632,000, 2G subscribers reached 152.145 million, 3G subscribers increased by 1.10.2 million in October, and 3G subscribers reached 11.656 million.
According to industry analysts, China Unicom's 3G subscribers have enjoyed steady growth. Thanks to its series of tariffs and terminal price adjustments, the iPhone contract purchase plan adjustment and the new tariff system's subdivision of voice and data users have made it subject to price restraint. Consumer demand is released.
3G Terminals Open High and Low After China Telecom and China Unicom have opened up more than one year of 3G services, 3G users have entered a period of rapid development. At present, the subscriber growth rates of China Telecom and China Unicom have exceeded 2G users.
Gome and Dazhong Electric, two major home appliance chain operators, recently jointly released the “Smartphone Consumer Trends Report 2011†on Guancun Online, indicating that the proportion of smartphones under 3,000 yuan will reach 75% in the coming year. Suning Appliance Co., Ltd., another home appliance chain giant, continued to join the three major operators and the top 7 smart phone giants to launch 3G Smart Phone Festival to attract consumers.
Under the dual influence of the increasingly saturated market capacity and the economic crisis, “good use, ease of use†and “value for money†have increasingly become the primary factors for consumers to purchase. In the early stage of 3G development, telecom operators had relatively high thresholds due to their high-end positioning and gradual development strategies. This led to a large number of users being attracted to publicity. They were worried about 3G tariffs in the process of understanding and thus dismissed attempts to use 3G services. Although the operators continue to lower their tariffs in the future, due to the formation of first impressions, follow-up marketing measures are difficult for users to perceive, so the effect is relatively limited.
In order to stimulate market demand, 3G smartphones have become the focus of subsidies and purchases for China's major operators since 2010, and data show that the operator's terminal subsidy will be as high as RMB 50 billion.
The demand of the market was responded to by the industry. Cai Mingjie, chairman and chief executive of MediaTek, believes that once the price of smart phones falls below 100 US dollars, it will open up the mass market for emerging economies. The consulting firm Accenture also said that the price of smart phones will only drop to between 600 and 1,000 yuan before it will gain mass popularity. 3G mobile phones must be popularized to make them affordable. At the same time, in order to better display the charm of 3G and provide the best experience, smart phones will undoubtedly become the mainstream of 3G mobile phones.
3G low-end trend has become a trend Operators are willing to provide high-subsidy policies for smart phones in order to recover huge investments in 3G networks and increase the ARPU of consumers. Among them, low-priced smartphones are also the preferred choice for subsidies because they can also promote more advanced models in addition to reducing the carrier's subsidy burden.
Industry insiders estimate that the overall output value of low-priced smartphones will grow from US$500 million in 2010 to US$20 billion in 2012 under the continued support of operator strategies and the increase in demand from emerging markets.
According to media reports, among domestic manufacturers, ZTE, Huawei, Lenovo, Hisense, and New Post are all beginning to be deployed in the mobile phone market of 1,000 yuan.
Including Yulong Coolpad, which had a high share in the high-end market, it has begun to extend its reach to low-end and mid-range markets. Through a comprehensive layout of products, Cool has formed a complete product line covering 800-7000 yuan with over 40 models. Many of them are thousands of 3G mobile phones.
3G's high-end brand image has been established, and it is now time for everyone to attack the city. Due to the relatively small share of the high-end market, mobile phone manufacturers must become leaders in the industry, and the low-end market with a large number of bases is the battleground for the military.