Yesterday morning, Apple launched a promotional campaign in China's official website, buying iPhone, MacBook to send high-end headphones worth 2288 yuan. The event began at 8 am, and the headset was out of stock within 5 minutes of the line. The offline store was quickly looted. In the morning, the Apple retail store in Xidan Joy City was even temporarily “closed†for this reason, causing a lot of complaints. Some consumers said that because there were disputes between customers in the store, the site immediately "closed the store." The Beijing Morning Post reporter learned from related departments that the Apple Store’s promotional activities had not been reported according to the regulations, because a large number of consumers were gathered at the front of the store, and for security reasons, they were required to temporarily suspend business.
All night long queue up Xidan suddenly closed
"To buy a mobile phone today to send headphones, how to stop business?" Until yesterday afternoon, there are many consumers to the West Gate of Joy City Apple retail outlets consulting. The reporter saw that the store's glass was affixed with the words "Stop Business", and the black display board also read "The Xidian Joy City Apple Store retail store temporarily suspended business." Yesterday evening, on the official website of the Apple retail store in Joy City, it was still marked “Our business is suspended,†but there was no explanation for the reasons for the suspension of business and the time it took to open the store (pictured).
The Beijing Morning Post reporter saw a middle-aged woman trying to enter the store and staff in the store waved it. "How do I close the door when I come to buy a cell phone?" The woman said she did not know there was a "preferential" activity. Another man who was equally unaware of the promotional activities, specifically came from Fengtai to repair the mobile phone. He did not expect to eat a closed door and complained again and again at the door.
The reporter met at the front door of the store, "The Yellow Bull" is selling "headphones" at a low price. There are four headphones in a plastic bag. "There are red and black ones. As you choose, headphones sell for only 1,400 yuan. Do you want?" The middle-aged man introduced the reporter diligently. He told reporters that even consumers had queued overnight from the night before. “In the morning, there were nearly a thousand people waiting at the entrance.â€
Online spike store persists for two minutes
The reason why this promotion is attracting attention is because the “gifts†bought by mobile phones are the new red wireless earphones that were just released last year. The earphones cost more than two thousand yuan, which is equivalent to “buy 5000 and send 2000â€. It is said that this is an apple. The most powerful promotion in Chinese history.
"In order to get the headset, I got up early today." Kobayashi told reporters that she was at the front of the shop before 7 o'clock. After the 8th door is opened, on-site appointments are made according to the order of queuing. Kobayashi said, “I was the last one to go in. We wouldn't let in after we entered. There are hundreds of people in the room, and there are hundreds of people outside the house waiting in line.â€
Kobayashi told reporters, "A lot of consumers who entered the store failed to make an appointment with the headset. Later, it was even more useless." Similarly, "buying", Mr. Li would not have the luck of Kobayashi. "In the morning when the alarm clock sounded, I sat in front of the computer and stared at the payment page." Mr. Li said that the night before yesterday, he added the product to the shopping cart. "If the result is less than 30 seconds, the page will indicate that no headphones have been sent." The unsuccessful online rush, Mr. Li, who was not reconciled, went to the Xidan Apple Store to touch "luck."
As the success rate of stealing the headset is too low, many consumers are in trouble. Many people believe that Apple's official preparation of gifts is too small, resulting in poor consumer experience, promotion of ingredients is too high, lack of sincerity.
Inquiries escalated Police demand to suspend business
Yesterday afternoon, the "send headphones" activity was already over. The reporter went to Wangfujing Apple Store again. There are still many customers in the store. As for how many headphones the physical store presented in the event, the staff said it was not convenient to disclose it.
A customer at the scene stated that customers at the Wangfujing and Xidan promotional events had customers arguing about grabbing headphones. With regard to Xiduna Joy City Apple Store's "business closure," the reporter learned from the Consumer and Security Department that an individual customer had a dispute in the store on the day and someone called the police. The reporter learned from the Xicheng District Public Security Bureau that such large-scale on-site promotional activities, Apple Store did not report according to regulations, and gathered a large number of consumers at the front of the shop, in order to prevent accidents, asked them to temporarily suspend business.
The reporter called Apple after the sale. The staff member stated that when the business resumes, it is advisable to consult the store directly. The reporter dialed the store's phone and found that the phone could not be connected. The voice prompt "Please be forgiven for the inconvenience caused by Apple's suspension of business due to unexpected circumstances."
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