Audi and Samsung team up to attack unmanned driving

In the face of the "big cake" in the smart car chip market, Intel, Qualcomm, Nvidia and other international chip giants launched a series of layouts, and launched their own smart car chip products, intending to seize this big cake.

Recently, South Korean media reported that Samsung will supply Audi's Exynos processor to create driverless cars from 2018. In fact, there have been news reports earlier this year. Samsung has set up a working group to develop driverless car chips and sensors.

Although Samsung's pace in the field of driverless cars is a bit slower than other chip giants, with the recent unmanned news, we will find that Samsung has begun to make new progress on car chips.

Giants have rushed to the car chip market

At the just-concluded 2017CES show, we found that the chip giants chose to pull together and reached a stable strategic partnership with major car companies.

For example, NVIDIA, which specializes in GPU, provides car chips for Tesla, and also has cooperation with a number of car companies; Intel also cooperates with BMW and Mobileye; Volkswagen will use Qualcomm's car-grade smartphone chips for Volkswagen The basis of in-vehicle electronic hardware.

When it comes to Samsung Electronics, the Korean company, our first reaction is to do mobile phones. The explosion of the Samsung Galaxy Note7 mobile phone battery caused serious damage to Samsung Electronics, but the smartphone is far from being the only product in Samsung. The company has its own position in a variety of electronic products, such as home appliances, flagship processors and everyday mobile phones.

From the establishment of a chip team specializing in the development of driverless cars, to the acquisition of high-end audio manufacturer Harman International, and cooperation with Audi, Samsung continues to send good news in the field of automotive chips, it seems to tell us that Samsung Electronics will display The technical application on the processor and the sensor continues to glow in the car.

Exynos produced in the battle between Samsung and Qualcomm

In 2016, Qualcomm announced that it will work with Samsung Electronics to develop the next-generation flagship processor, the Snapdragon Snapdragon 835, which is said to be Samsung's most advanced 10nm process. Samsung's 10nm process can reduce chip size by 35% compared to the previous 14nm process, while increasing performance by 27% and reducing power consumption by 40%. This data is really beautiful, but only after testing can you get accurate results.

In the past few years, Samsung has been trying to get rid of Qualcomm on its mobile phone processor and switch to its own processor. For example, Galaxy S7 with Snapdragon 820 processor, and the much-anticipated new generation flagship Galaxy S8, the processor will be equipped with Samsung's own flagship Exynos 8895. According to the data of the processor market in 2015, Samsung's single processor of the Exynos 7420 ranked first with a huge share of the mobile phone product line, with a share of more than 16%, while the 2014 championship was occupied by the Dragon 800. The share is over 35%.

In November last year, Samsung and Audi signed the Exynos processor in the 20nm process. Based on previous partnerships, they are now ready to strengthen their cooperation, and Samsung has come up with its first 10nm Exynos processor. This is a big step forward in the cooperation between the two companies, and it is also a big step forward for Samsung to enter the smart car road.

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