At the GSMA Global Terminal Summit on June 28, China Mobile released the China Mobile 2016 Terminal Quality Report, which disclosed the terminal quality data from all angles. This is also the status of China Mobile as the operator. Three authorities disclosed terminal quality data.
Data show: as of May 2016, China's 4G users reached 562 million, accounting for 43.2%; China Mobile's 4G users have reached 409 million, accounting for 72.8% of the 4G market share. “China Mobile cooperates with the terminal industry chain to launch 4G terminals with more models and higher cost performance; from January to June 2016, the Ministry of Industry and Information Technology has accumulated 568 mobile phones with 4G mobile phones, supporting 515 mobile bands, accounting for 91%; 2016 1- In May, China Mobile sold 156 million 4G mobile phones omnichannel,†said Ma Jingxin, deputy general manager of China Mobile Terminal Corporation.
According to Ma Jingxin, China Mobile has a professional terminal testing laboratory and has rich testing experience. Since the 2G era, it has been conducting terminal testing for more than 10 years. Now it has nearly 300 sets of testing system equipment. The laboratory has become the operator's laboratory authorized by GCF, the world's first international certification organization, and established the world's first GCF TD-LTE and VoLTE standard certification field.
Four dimensions of price points comprehensive ranking TOP3
It is understood that China Mobile has upgraded its mobile phone product quality evaluation system from V1.0 to 2.0, focusing on the user experience and redesigning the measurement dimensions and indicators. The whole system takes the feedback of consumers as the core, and starts from the problems of users' concerns and frequent complaints, selects test indicators, and establishes four evaluation systems of basic communication capabilities, multimedia capabilities, system usability and user reputation. A key indicator and 95 sub-indicators provide a comprehensive and objective evaluation of the quality of mobile phones.
To this end, China Mobile screened out 82 4G mobile phones for evaluation based on the sales of 4G mobile phones in the Chinese market based on third-party statistics. According to the four dimensions of communication capability, multimedia capability, system usability and user word-of-mouth, mobile phones with better performance at various price levels are shown below:
At present, the third phase of our consumer structure upgrade is driving the growth of related industries. People pay more attention to the quality of mobile phones. Manufacturers pay more attention to the quality control of mobile phones. Therefore, in this evaluation, the overall performance of mobile phone manufacturers is better. it is good.
The evaluation results show that in the mobile phone of more than 3,000 yuan, Samsung and Huawei mobile phone evaluation exceeds Apple's iPhone, which shows that domestic and foreign manufacturers have achieved good results in software and hardware optimization and upgrading with iPhone products as the benchmark.
Among mobile phones under 1,000 yuan, glory, Samsung, Meizu, Huawei, and China Mobile have performed well, ranking top, and Bai Lifeng has performed generally. It is recommended to strengthen mobile phone quality control. In the 1000-2000 yuan mobile phone, Samsung, Huawei, and LeTV manufacturers performed better, and Jin Li’s performance was average. In the 2000-3000 yuan mobile phone, Huawei, glory, OPPO, and Samsung manufacturers performed better. Among the 3,000 yuan or more mobile phones, Samsung and Huawei manufacturers performed better, and Samsung S7 series and Huawei P9 series mobile phones ranked higher.
Make a great effort to build China Mobile's boutique VoLTE
Since the commercialization in 2016, China Mobile VoLTE has achieved scale development. As of June 2016, there are more than 700 VoLTE products with cumulative sales exceeding 57 million. Therefore, China Mobile released the VoLTE mobile phone and chip quality data for the first time in the industry.
According to Ma Jingxin, this evaluation is as of the end of May 2016. China Mobile selected 150 mobile phones supporting China Mobile VoLTE with more than 5,000 sales for evaluation: 101 custom mobile phones and 49 non-custom mobile phones.
At the same time, the VoLTE mobile phone evaluation was carried out through two major dimensions: dimension one, antenna performance, mobile phone power consumption, battery life, VoLTE MOS four key indicators for evaluation; dimension two, VoLTE mobile phone network adaptation quality evaluation.
Of course, VoLTE chip evaluation is also an important content. China Mobile has accumulated and analyzed through long-term terminal test data, and found that more than 50% of mobile communication problems and stability problems are triggered by chip platforms. The chip platform is the basic core of mobile phones. The unit, its maturity and overall performance fundamentally determine the quality performance of the phone.
Therefore, from the end of 2013, China Mobile launched 4G chip certification. With the large-scale commercialization of VoLTE and the increasing product richness, China Mobile began to carry out VoLTE chip certification in the second half of 2015 to discover and solve VoLTE from the source. Mobile phone problems, control the quality of mobile phones.
To this end, China Mobile's VoLTE chip quality evaluation is based on 20 chip platforms that were sent to China Mobile's warehousing test VoLTE mobile phone products from January to June 2016.
However, there are also problems. The main problems found in the main mobile phones participating in China Mobile’s “Hundred Days Battle†are statistical analysis from the chip/IMS protocol stack dimensions: Apple, HiSilicon, Samsung, Qualcomm, MTK and other major platforms and representatives. The terminal performs well in VoLTE basic communication, but video calls, supplementary services, and multi-party calls need to be further improved.
In addition, China Mobile also released the wearable product evaluation report for the first time in the industry, ranking the evaluation rankings for the most commonly used step-precision performance of users:
And for the Internet TV set-top box products, tap the core indicators of user experience (heat, stability, reaction speed) to evaluate and rank:
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