The LED industry is striving to get out of the price competition. The main reason for the oversupply of the industry is that the Chinese government is cultivating LED development, and the industry is out of order through subsidies. Taiwanese LED manufacturers privately stated that mainland companies have planned to use a large supply to cause market prices to collapse, thereby forcing other market competitors to take the global market.
The LED industry faces the dilemma of rapid expansion of market applications and manufacturers can't make money. This is also the biggest survival test for LED factories. Because the original support of the manufacturers is to hope that after the market volume is enlarged, they will be able to win the fruit of harvest. However, they never expect that when the market grows rapidly, the price will plummet rapidly, and the operation will face more difficulties and more compensation, which will force the industry. The knockout speed is accelerated.
The main reasons for this fierce knockout in this industry include the rise of mainland LED factories and the price competition of lighting brand factories. Li Bingjie, chairman of Jingdian, pointed out that the first two elements interacted because the mainland wafer factory was under the government subsidy, and the MOCVD machine purchased a lot of products. The wafer price became the buyer's market under the overproduction, prompting the lighting brand factory to be organic. It can be multiplied. Last year, the unit price of LED bulbs dropped by 40-50%.
Despite the destruction of LED market conditions in the mainland LED supply chain, in the face of land-based competition, Li Bingjie, chairman of Jingdian, said that the Taiwanese factory must form an alliance to vertically integrate the superiority of the anti-landing plant through design development and take the lead in organizing the Taiwan team to respond; Chairman Ye Haofu pointed out that as LEDs move toward modularization, it is necessary to increase added value across industries to break through the predicament.
Li Bingjie pointed out that through the design, Jingdian directly cooperates with the PCB board factory to directly connect the LEDs on the PCB, directly integrates other components through technology and design, and avoids the traditional lighting design, and directly supplies the customer DOB (driver). On board), the power is integrated on the wafer to eliminate the traditional manufacturing of lamps, while changing the traditional lighting system.
In addition to the technological evolution that has led to the development of LEDs, Li Bingjie said that because Taiwanese companies attach importance to patents and hold patents, they can avoid the competition of land factories through patents. Currently, Jingdian focuses on advanced countries that value patents, such as Europe, America and Japan. It is a combination of Taiwan Semiconductor's strong research and development of sensing components and modules. At present, Jingdian has invested in research and development of iris sensing and other niche products.
Jingdian took the lead in price increase and Taiwan LED team to resist the mainland supply chain, but also faced the dilemma of lack of seaport. Li Bingjie sighed and said that although he has been working hard to combine LED and Taiwan brand to drive the overall technology industry, mainland brands are looking for more diligent than Taiwanese companies, actively looking for innovative applications to introduce mobile vehicles, although Jingdian strives to develop fruit combination platforms. The factory brand effectively promotes the technology industry, but at present there is no shortage of brand factories to cooperate.
Yiguang Yefu believes that combining IC strengths is another new opportunity for LEDs. Yiguang is investing in product development such as IoT and optical sensing modules, and integrates IC chips to provide integrated modular products to attack the value-added niche market.
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