DisplaySearch: LCD TV shipments increased by 13% this year

DisplaySearch estimates that in 2010, global TV product shipments reached 247 million units, with an annual growth rate of 17%. In 2010, global LCD TV shipments reached 190 million units, an increase of 31%. LCD TV LCD TVs are still the mainstream of the global TV market. In addition to the Asia-Pacific region, LCD TVs have penetrated more than 50% in most regions. Although the market size continued to expand in 2011, the growth rate was lower than in 2010. DisplaySearch explained that the lack of market growth in 2011 was mainly due to the high unemployment rate in the North American market. Local consumers are very sensitive to prices and are not easy to buy. In Europe, the LCD TV market grew by 10% in 2010, but the growth rate will drop below 10% this year. In contrast to emerging markets such as the mainland, as the popularity of LCD TVs is still low, there is still a lot of room. It is expected that emerging markets will replace mature markets this year and become the world's largest LCD TV market. It is predicted that the global LCD TV market will reach 215 million units in 2011, a 13% increase from 2010.

LED-backlit LCD TVs have become a key trend in 2010, with a penetration rate of about 20%. It is expected that the penetration rate of global LED-backlit LCD TVs will continue to rise rapidly in 2011 as the price difference between LED backlights and traditional backlights continues to shrink. (Generally expected to reach 40%-50%).


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