On January 8th, the 4th Management Academy Awards Ceremony, sponsored by Peking University Business Review magazine and China Management Case Joint Center, was held in Beijing under the theme of “Management Innovation in the Age of Great Transformationâ€. At the meeting, NVC Lighting, Suning Appliance, China Minsheng Bank, Amway (China) and other outstanding enterprises from various fields in China won the 4th China Management Academy Award. NVC Lighting won the most important “Management Academy Award†for its “negative negation channel innovation model†case.
In 2006, Peking University Business Review magazine launched the “China Management Academy Award†in the country to find the best management practices in China and build the best benchmark for learning in the country. As an influential award in academia and business, its jury has gathered experts and professors from famous universities at home and abroad such as Tsinghua University, Peking University and University of Minnesota. It has strong professionalism and authority.NVC Lighting won the 4th Management School Award
The selection activity is based on the theme of “Management Innovation in the Age of Great Transformationâ€. The jury said that in the development of many enterprises, “stable award is the first feature, and “innovation†has become a kind of gene and habit of enterprises. NVC Lighting is one of the representatives. The expert jury wrote in the award speech: "The channel is the true portrayal of the Chinese-style survival of the enterprise. Compared with China's vast market, the intensive cultivation of channels allows productivity to be realized. For most companies, whoever has the channel, whoever gets the source of life. Through the negation and reconstruction of “Old Me†in the construction of channels, NVC constantly challenges and strengthens “Old Me†with “New Me†and continues to seek breakthroughs and create new advantages in the channels. â€
NVC Lighting was established at the end of 1998, when the lighting market was just emerging in China. Philips, Osram, Panasonic and other multinational lighting industry giants have just entered China, occupying most of the mid-to-high-end market; local companies are mostly in the grass-roots stage, the product technology content is low, the scale is generally small, the bosses are mostly in the “front shop and back factory†At the door of the store, wait for the customer to come to the door. If NVC continues the "business-oriented" thinking, it will inevitably fall into the homogenization of the Red Sea in the low-end market; if it competes directly with the multinational lighting giants for brand or product competition, it will be tantamount to hitting the stone.
Establishing its own channel network, relying on channels to push brands to consumer groups and end users, and bring consumer and end-user brand experience, this has become NVC's growth strategy. NVC through the "negative negation" of continuous innovation - from the opening of the industry to create brand stores; to break through the store Red Sea up to build an operation center, down to develop designer resources, etc.; turn designers into sales channels, to The brand chain business, which is gradually developed by the designer resources, and the “manufacturing chain†model that is being developed for the rural and small town markets; NVC constantly denies and reconstructs the “old me†in the channel construction. “New Me†challenges and strengthens “Old Meâ€, thus gaining a dynamic and continuous competitive advantage in the “Negative Negation†marketing trajectory.
Today, NVC has 36 operation centers and more than 2,600 brand stores across the country. It has the most complete channel network of Chinese lighting companies. In most areas of the country, NVC's operation centers have become local leaders. Thanks to the successful development of the NVC channel and the continuous improvement of its performance, NVC Lighting has outstanding leading advantages in terms of R&D capability, product design capability, manufacturing capability, and ability to undertake large projects. It has won the bid for world-class lighting projects such as Beijing Olympics, Shanghai World Expo and Guangzhou Asian Games. Among them, it has become the local lighting company with the largest bidding amount, the most successful bidding project and the most widely used products in the Beijing Olympic lighting facilities bidding project. . Following the successful introduction of the investment in International Capital Softbank Fusei and Goldman Sachs, on May 20, 2010, NVC successfully entered the Hong Kong main board market and further moved towards the goal of the world's largest brand companies.
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