The influx of manufacturers is undoubtedly a welcome thing, but at present, domestic VR-related companies generally do not have high-tech innovations and patents, and the relatively low-end products are not very mature. How to make the domestic VR industry develop better? We need to think calmly, explore and find a healthy development model.
Since the second half of last year, the VR market has been in a downturn, and the voices of domestic and foreign VR companies have closed down, transformed, and laid off. Let's take a look at the views of the industry:
1, 51VR founder Li Wei believes that in the second half of last year, the development of the entire industry must be somewhat volatile, saying that a brief winter can not be overemphasized. Under the dual promotion of the media and capital, after the emergence of a new technology, the expectations are magnified without maturity and commercialization conditions, resulting in such a cold winter scene.
2. Insta360 panoramic camera co-founder Chen Jinxi believes that capital has begun to calm down, no longer grab the track, shrinking investment in the VR industry, leading to some companies' business direction is not clear, income instability or low operating income threatens Companies with normal business operations are on the verge of bankruptcy and bankruptcy. Therefore, there are many voices of VR winter.
3, brain through the VR founder Huang Zhuang said, "VR winter is a more exaggerated statement, we prefer to say that this is the market return to rational. In 2016, domestic VR equipment online sales reached 1 million yuan per month, compared with 2015 growth Nearly 10 times, there are also many powerful companies that get the money and develop new products. This is a cold winter compared to “overheatingâ€.â€
4, HTC's vice president of VR Bao Yongzhe, this wave is a wave of waves, the first half of last year was too high, and now it is a good thing to return to normal. If you actually look at the industrial chain, you don't feel cold, the big plate is still growing, and the growth rate is not changing. The people who come in late and the deeper the technology are constantly joining.
5, Quantum VR VR camera founder Zhang Cong believes that although VR is not as prosperous as expected, but it is not as cold and low as expected. A big reason for the winter is that the three major PC VR head-to-head shipments last year were less than expected, and the user experience is much worse. However, if you know from mobile VR, according to his understanding, last year, Shenzhen box products shipments may be more than 30 million units, mobile VR is not as cold as PC VR.
6. Zhang Qinghao, founder of Thermal Wave Technology, believes that many VR applications are now passive users can bring their glasses to experience. This is an imposed behavior and is a very "no Internet" behavior. Manufacturers need to find entry points, so that users willingly wear glasses.
7. Dai Yue, general manager of Hualu Baina VR Business Unit, believes that the number of VR terminal devices is too rare. If there are only a few million TVs in the country, how can TV stations be profitable? TV commercials don't have any value. In turn, VR content is still difficult to realize in the current situation, and if this situation persists, it will put a lot of pressure on the content production team. Larger companies will be better, and startups will be more stressed.
8, the conductor VR co-founder Bai Zhiyi believes that the current user base of VR is not big enough. This year, the conductor VR will adopt the B to B to C method to ensure that the team has income on the one hand, and the output content is used for the C-side experience on the other hand.
9. Zhang Qinghao, founder of Thermalwave Technology, said, “We predicted that there will be such development results in 2016, so we will immediately transform the B-side business and minimize the impact. Now it seems very rational.â€
10. Si Wenmin, managing director of Songhe Capital, said that the threshold of VR/AR industry is actually very high, whether it is from the technical threshold or the talent threshold, whether it is hardware or content. To B seems to be able to do anything, but it is not like this. (Taking B-side VR education as an example) This team has been rooted in the education industry for at least 10 years. It also needs the accumulation of VR technology, which is very demanding for this team. Ma Liming, vice president of Magic World, believes that the combination of VR and traditional industries is still superficial, educational or medical, and only pays attention to some forms of expression, and has not really integrated into the industry itself. (For example) Education now has K12, which has the needs of future classrooms. How to build a classroom in the future? How to meet the needs of teachers and students? These are the problems that practitioners need to sit down, settle down, and seriously think about.
It can be found that the VR industry chain is divided into three parts, including the underlying support, distribution channels and content support.
In terms of underlying support, there are mainly chip manufacturers (Intel, Qualcomm, NVIDIA, etc.), screen suppliers (Samsung, etc.), and engine companies (Unreal, Unity, etc.) that provide VR hardware and software support. Although there are chip manufacturers (Ruixinwei, Quanzhi, etc.) and screen suppliers (BOE, Shenzhen Tianma, etc.) in China, there is still a gap in technology compared with foreign giants. Therefore, we need to seize the underlying technology market, and it is king to stand at the top of the ecological chain as soon as possible.
It is undeniable that in 2016, the domestic VR industry was in a downturn and some capitals were withdrawn from the Chinese VR market. In order to regain the favor of capital, domestic VR manufacturers must formulate realistic strategies according to their own circumstances, adhere to the survival of the first, and develop core competitiveness. If you have a point of view, welcome to interact, we will present your point of view to more readers~
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