The semi-annual report released by several listed companies in the home appliance sector showed that the industry’s growth momentum was obvious in the first half of this year. The net profit of Gree, Haier, and the US’s white giants both increased by more than 10%; while the net profit of the black power leaders Hisense and Changhong was Doubled. However, after entering the off-season sales in July and August, some manufacturers' shipments were slightly insufficient. The reporter learned from the industry yesterday that at present, home appliance companies have been targeting the "Golden 9 Silver 10" consumer market and actively preparing for the war.
Taking Shanghai as an example, the reporter learned from the Shanghai Municipal Commission of Commerce yesterday that home appliances will become an important part of the Shanghai Shopping Festival that will begin on the 9th.
“The consumer boom is bad, and home appliances are an important symbol,†said Xu Wenjie, director of the Shanghai Municipal Commission of Commerce's Commerce and Trade Industry Administration. According to him, in the first half of this year, the total retail sales of consumer goods in Shanghai increased by 11.5%, and the index forecast this year was 12%. In the first half of the year, there was a certain gap between the completion situation and expectations; however, the sales of consumer goods in the off-season in July and August were not optimistic. Therefore, "Jin 9 Silver 10" has become an important opportunity to stimulate consumption.
Tao Jinghai, general manager of Suning Appliance Shanghai Co., Ltd., said that the “Jin 9 Silver 10†home appliance market highlights four major opportunities: First, the market purchasing power of the previous savings will be released; Second, the electrical decoration produced by the newlyweds group, which performed particularly well in the past two years Actively, these rigid demands are expected to be further released during the Mid-Autumn National Day market. Third, a large number of new products are on the market, especially mobile digital IT consumer electronics, which will set off a new round of consumer boom. The fourth is the help of relevant national policies, which shows that the consumer pull effect of the appliance replacement policy is still very strong. At the same time, the promotion of affordable housing projects such as affordable housing has also created home appliance consumption space.
"The home appliance market has historically been a holiday economy," said Tao Jinghai. It is reported that during the shopping festival, Suning will invest 300 million yuan in marketing resources to create a consumer electronics carnival, inciting more than 2 billion in sales.
Li Jikun, general manager of Haier Shanghai, also revealed that Haier will launch several new products in “Jin 9 Silver 10â€. “The company’s R&D cycle has been significantly shortened, and the related product lines are all R&D, storage and production coexistence. Some R&D may have to be advanced. One-year to two-year layout, hoping to seize market segments in consumer upgrades."
According to relevant semi-annual report data, home appliance companies performed well during the first half of the year. In the first half of the year, Gree Electrical Appliances realized total operating revenue of RMB 40.239 billion, a year-on-year increase of 60.03%; net profit of RMB 2.208 billion, an increase of 40.37% year-on-year; and net profit of Midea and Qingdao Haier increased by 14% and 19% respectively year-on-year. . In the same period, Hisense’s net profit increased by 109.61% year-on-year; Sichuan Changhong’s net profit increased by nearly five times year-on-year.
Analysts pointed out that in the first half of 2011, the growth of consumer electronics and home appliances has been stable, but the overall increase has now declined. According to the latest statistics from the Ministry of Commerce, as of August 2011, the country’s total sales of home appliances to rural areas totaled 180 million units, achieving sales of 405 billion yuan, a drop of about 5% from the previous quarter. Therefore, home appliance manufacturers represented by air conditioners and color TVs will be able to launch large-scale sales of “Jin 9 Silver Tenâ€; and their sales performance during September-October will also become an important weight to determine the annual performance.
Taking Shanghai as an example, the reporter learned from the Shanghai Municipal Commission of Commerce yesterday that home appliances will become an important part of the Shanghai Shopping Festival that will begin on the 9th.
“The consumer boom is bad, and home appliances are an important symbol,†said Xu Wenjie, director of the Shanghai Municipal Commission of Commerce's Commerce and Trade Industry Administration. According to him, in the first half of this year, the total retail sales of consumer goods in Shanghai increased by 11.5%, and the index forecast this year was 12%. In the first half of the year, there was a certain gap between the completion situation and expectations; however, the sales of consumer goods in the off-season in July and August were not optimistic. Therefore, "Jin 9 Silver 10" has become an important opportunity to stimulate consumption.
Tao Jinghai, general manager of Suning Appliance Shanghai Co., Ltd., said that the “Jin 9 Silver 10†home appliance market highlights four major opportunities: First, the market purchasing power of the previous savings will be released; Second, the electrical decoration produced by the newlyweds group, which performed particularly well in the past two years Actively, these rigid demands are expected to be further released during the Mid-Autumn National Day market. Third, a large number of new products are on the market, especially mobile digital IT consumer electronics, which will set off a new round of consumer boom. The fourth is the help of relevant national policies, which shows that the consumer pull effect of the appliance replacement policy is still very strong. At the same time, the promotion of affordable housing projects such as affordable housing has also created home appliance consumption space.
"The home appliance market has historically been a holiday economy," said Tao Jinghai. It is reported that during the shopping festival, Suning will invest 300 million yuan in marketing resources to create a consumer electronics carnival, inciting more than 2 billion in sales.
Li Jikun, general manager of Haier Shanghai, also revealed that Haier will launch several new products in “Jin 9 Silver 10â€. “The company’s R&D cycle has been significantly shortened, and the related product lines are all R&D, storage and production coexistence. Some R&D may have to be advanced. One-year to two-year layout, hoping to seize market segments in consumer upgrades."
According to relevant semi-annual report data, home appliance companies performed well during the first half of the year. In the first half of the year, Gree Electrical Appliances realized total operating revenue of RMB 40.239 billion, a year-on-year increase of 60.03%; net profit of RMB 2.208 billion, an increase of 40.37% year-on-year; and net profit of Midea and Qingdao Haier increased by 14% and 19% respectively year-on-year. . In the same period, Hisense’s net profit increased by 109.61% year-on-year; Sichuan Changhong’s net profit increased by nearly five times year-on-year.
Analysts pointed out that in the first half of 2011, the growth of consumer electronics and home appliances has been stable, but the overall increase has now declined. According to the latest statistics from the Ministry of Commerce, as of August 2011, the country’s total sales of home appliances to rural areas totaled 180 million units, achieving sales of 405 billion yuan, a drop of about 5% from the previous quarter. Therefore, home appliance manufacturers represented by air conditioners and color TVs will be able to launch large-scale sales of “Jin 9 Silver Tenâ€; and their sales performance during September-October will also become an important weight to determine the annual performance.
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