After experiencing a series of problems such as tainted milk powder, waste oil, and water-injected pork, it is not an exaggeration to say that the nerves of the Chinese people have become extremely sensitive. Anything involving life and health issues can cause heated discussion in the whole city. The autumn and winter season is coming, and the northern cities are once again experiencing severe air pollution. In the meantime, the word "smog" is used to explode friends. Some people are happy, and the smog has driven the sales of air purifiers, making the manufacturers in this field earn a lot of money.
It is known as the fifth major household appliance product of domestic households after color TV, refrigerator, air conditioner and washing machine. Although it is a must-have appliance for many families, it is different from TV sets and air conditioners. The air purifier has a mysterious feeling. For its purification effect or standard, many consumers are still confused, and it is easy to be called "black." Technology is fooling.
China Consumers Association data show that 30% air purifier failed:
According to the 2015 China Air Purifier Industry Report, the retail sales of domestic net air products in 2015 was only 352 million units, basically the same as in 2014. However, after the official implementation of the new net national standard in 2016, consumers have chosen the basis, coupled with factors such as rising health awareness and improved quality of life, the net retail sales and retail sales began to resume growth.
According to Zhongyikang data, online air purifier sales in October 2016 reached 244,000 units, an increase of 118.1% from the previous month and an increase of 21.5% from the same period last year. At the same time, the sales volume of air purifiers in the “Double Eleven†last year reached 620 million yuan, a year-on-year increase of 113.1%.
Such a hot home appliance field is hidden. At the "Indoor Air Purifier Consumer Education Seminar" organized by the China Consumers Association in mid-September this year, Liu Qing, deputy secretary-general of the China Consumers Association, said, "China's air purifier market has 5 million units of sales per year. The growth rate is 20% to 30%, of which 30% of the products are unqualified. The quality of air purifiers is uneven and the product promotion is varied, which increases the difficulty of consumers' choice.
What is the reason for the confusion in the industry?
Gross profit, low technical threshold
When it comes to air purifiers, the reason is that the problem of real air pollution is increasing. On the other hand, it is not negligible that the pushers behind the manufacturers are driven by the high profits of the products. The manufacturers use the air purifier market. The lack of standard blanks and consumers' knowledge of air purifiers has successfully squeezed into the “well-known brands†of the domestic air purifier industry through the virtual price and exaggerated publicity.
Driven by high profits, the home appliance industry has a strange phenomenon. Traditional manufacturers who have sold TV for decades have also sold their air purifiers. They have never used a purifier, using their own brand and reputation in the home appliance industry. Becoming the leader of the air purifier, behind it is just investment, and other companies have posted a card. Even more strange is that the price is too high and the sales are still very good.
There are also many new companies, the reputation is naturally not comparable to the traditional home appliance brand, but with its ultra-low price has also attracted many consumers for the purse. Its products may only have a little purifying effect on some air pollutants, and even some products not only have no effect at all, but also have a negative effect, and they are also called air purifiers.
Industry chaos has spawned the national standard
A related person from China Household Electrical Appliances Research Institute said, "The technology of air purifiers is actually very mature, and the threshold is not high. Even if it is used to the extreme, the cost is not particularly high." At present, there are very few professional companies in the field of purifiers. Most of them are commissioned. Some so-called big brands operate in different industries. They don’t know much about industry standards, and there is no relevant talent reserve. Therefore, even spot checks will be conducted. A particularly low-level problem.
The almost crazy growth rate has brought high attention and development prospects to the air purifier, and it has also spawned the arrival of empty net industry chaos. The occupation of the merchants and the difficult choices of consumers have pointed to the improvement of market standards and the urgent need to enter the standardization. In this context, the new national standard for air purifiers was officially implemented in March 2016, which clarified the basic technical specifications of air purifiers and the marking and labeling of air purifier products.
Brand awareness is not equal to high quality, and the pass rate is less than 80%.
After the implementation of the new national standard, online active brands have dropped from 595 to 127 brands, while offline brands have dropped from 226 brands to 83 brands. From the data point of view, the introduction and implementation of the new national standard, the mixed phenomenon of the industry has been alleviated to a certain extent, the virtual index of the product index, the chaos has improved to some extent, but this is not enough.
In the 2016 National Quality Supervision and Inspection of Product Quality, 61 batches of products produced by 56 enterprises in 8 provinces (cities) were inspected, and 21 items of safety indicators, performance indicators and electromagnetic compatibility indicators were examined. After inspection: 46 batches of products of 42 enterprises are qualified, 15 batches of products produced by 14 enterprises are unqualified, and the pass rate of product sampling is 70%. Brands such as Bain and three dads are listed in the black list.
How do consumers choose an air purifier?
(1) When consumers choose air purifier products, they should purchase products that implement the new national standard, and choose products that clearly indicate CADR (clean air output ratio), CCM (purified purifier purification), high energy efficiency, and low noise.
(2) Pay attention to identify the effective removal of formaldehyde, medical grade, antibacterial, sterilization, etc., and the merchant should issue a test report of a third-party professional institution.
(3) Select the air purifier product, not the more expensive the better, the higher the label value, the better, according to the actual needs, such as the applicable area and purification needs to choose.
(4) Many of the nominal dehumidification air purifier products do not necessarily have the function of removing formaldehyde. If it is necessary to remove formaldehyde and other pollution caused by decoration, it is recommended that consumers choose the formaldehyde removal air purifier product with the highest CCM value.
(5) It is also very important to properly use and maintain the air purifier. Avoid obstructions at the air outlet to prevent contamination of the filter screen, resulting in a decrease in the service life of the filter. Both the filter and the electrostatic adsorption filter technology need to be cleaned regularly. Or replace the filter to avoid secondary pollution of the air.
to sum up:
There is a big gap between the product's performance and product quality in the air purifiers on the market. There are many enterprises in the enterprise, and some enterprises are short-lived. There have been "purifiers orphans" who can not buy filters and other consumables after purchasing products. There are some small brands, new products are on the rise, publicity is not true, consumers buy such products as chicken ribs; and after-sales service lags, consumers can not get after-sales service to purchase purifier products, and some even become secondary pollution sources. In short, the current air purifier industry still needs to be rectified, consumers are the first choice for some well-known big brands in the purchase of air purifier products, not small and cheap, at least in terms of quality.
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