Apple Inc.'s smart speaker "HomePod" was launched in less than two weeks, but according to research firm Loup Ventures, the market share of this product has already surged to 3%.
Loup Ventures analyst Gene Munster released a survey report on the 21st, after surveying 520 US consumers, found that 31% of respondents have smart speakers, of which Amazon's "Amazon Echo" market accounted for the highest, to 55%, Next up is Alphabet's "Google Home" (23%) and Microsoft's "Cortana" (15%). HomePod accounts for 3%, and “other brands†is 4%.
In terms of user satisfaction, 89% of respondents with smart speakers said they were satisfied (59%) or very satisfied (30%). Munster believes that consumers' expectations for smart speakers are small and the tasks required to perform are fairly simple, so the satisfaction is so high that it is not unexpected.
For example, after testing by Loup Ventures, Cortana's overall performance score was only 57%, which did not meet the passing criteria. However, Cortana is still competent to play music lists on SpoTIfy, preview weather, and answer simple questions.
According to the survey, nearly 40% of respondents said they would listen to music with smart speakers, which is the most common function for users. In addition, slightly more than 30% of respondents claimed to use smart speakers to listen to weather forecasts, and 10% would use sports/news, communication, smart home remote control and more.
The survey also shows that consumers have a strong demand for voice control, and the popularity of smart speakers has surpassed that of smartphones, and most users say they are reluctant to return to the world without smart speakers.
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