Faced with the recent popularity of VR products, many users will maintain a wait-and-see attitude. Is VR product easy to use? Xiaobian inventory virtual reality into the life of the 13 games, invite users to see VR in real life in which areas can be used to achieve what operating functions!
According to statistics, in 2015 alone, 841 patent applications relating to VR technology have already reached 841. This year, global shipments of virtual reality devices are expected to exceed 9 million units, and by 2020, they will reach 64.8 million units! Considering the news that Oculus Rift was acquired by Facebook for two billion dollars, people are increasingly seeing the vast commercial value of the VR market.
In the exploration of VR applications, many VR companies have already taken the lead in the industry. At present, many companies have in-depth promotion in VR+ medical, film and television, games, e-commerce and other fields, and have already started strategic cooperation with well-known enterprises in these fields. Discuss the future development of VR together.
1. VR+ Games At present, VR is the most widely used game field. Game companies are also the most eager to use VR layout. Games are considered one of the most suitable industries for VR applications by Goldman Sachs.
Domestic and foreign manufacturers do not cooperate with VR equipment vendors, or develop VR equipment and game content by themselves. At present, Sony, Crytek, and NetEase games are actively developing VR games. Many VR hardware vendors, such as Oculus, have not invested in VR games but have invested heavily in developing VR games. In China, many game production teams have begun to move into VR games, hoping to seize this wave of “outletâ€. Although major game companies such as Shanda and Giant did not announce the development of VR games, they also matched the original game content with VR content.
The current VR games are dominated by puzzles and adventures. Competitive and interactive games are also gradually increasing, and the commercial chain of the game has matured. Compared with other forms, the profit model of VR games is more perfect.
Return to Dinosaur Island game screen
A good VR game that allows players to forget about the real environment and fully immerse themselves in it. This requires not only that it be natural to operate, but also that the equipment be tracked. At present, VR games do well in sound effects, light effects, plot settings, etc., and play a sense of urgency and oppression. However, they are still somewhat inadequate in terms of operation and character modeling. Although VR game manufacturers have gradually increased, they still face some problems. Because they are emerging industries, the core technical issues have not yet been completely resolved. VR games pay more attention to immersive experience, and the technical requirements are also higher. Each manufacturer still needs to continue its efforts in terms of technology.
2, VR + movies
As a new method of human-computer interaction, VR movies have begun to appear in major film festivals, and directors are also full of interest in this new adventure.
Recently, the 19th Shanghai International Film and Television Festival held VR Virtual Reality Summit and Internet + Film Forum, bringing together well-known VR and movie industries from Xiaomi, Digital Kingdom, and Ray Media to discuss VR movies together. The status quo and development space.
Internationally acclaimed Chinese director Jia Zhangke recently revealed that he will shoot a VR movie about a love story next year and that VR will be a major event in the movie.
VR company The Virtual Reality shows that the company's shareholder Spielberg will make family-oriented VR content. Spielberg was the big director who took Oscar and produced the Great White Shark Extraordinary Jurassic Park. His VR movie made the industry look forward to it.
iQIYI and other video websites are also or are about to launch their own VR application software and channels, so as to quickly enter the VR movie industry.
Compared with ordinary viewing methods, VR movies allow each audience to have an independent viewing experience. Various investment institutions also very much favor this subdivided area, and the capital continues to flow into this area.
It looks like the future of VR movies is bright, but industry insiders conservatively estimate that the growth period of VR movies will exceed 2 years. First of all, there are many technical problems faced when making VR movies. The 2016 China VR Film Market Research Report 2016 released by the Analysys think tank shows that VR movies are generally faced with problems that cannot allow viewers to follow the logic of content. Because VR movies are 360° images, viewers are likely to miss a certain direction. The plot caused it to break away from the main plot. Secondly, filmmakers have no experience in shooting VR content. They need to learn from scratch and lack effective shooting techniques. The last is the production cost. At the same time, the production cost of VR movies is more than five times that of traditional movies. So the current VR movies are shorter.
To be mature in the future VR equipment and technology, perhaps the way we watch movies will have a revolutionary change, an immersive viewing style will be popular, the audience will be at the scene of the film story, can freely change the way and perspective of viewing .
3, VR + Variety
Inaugurated in 2016, Hunan Satellite TV is a singer using 20 sets of panoramic cameras. It is composed of GoPro arrays and RED DIGITAL arrays (professional photography equipment for 6K large-screen movies). It covers all shooting areas and applies VR technology to the programs. Perform live and singer rooms, so that every place becomes a stage. The audience can not only choose the viewing angle, but also can fully reflect the reaction of the band, choreographers, singers and even the on-site hearing. It can also be closer to the singer to a distance of only 1.2 meters. This is the first attempt of the domestic variety show.
A few days ago, Huace Film and Television announced that it has jointly established Zhejiang Satellite TV, Haishu Media, insky celestial media, and South Korea’s JTBC television station to jointly create music inference programs who are big singers. The program will use high-end, wide-view, large-angle and other cutting-edge VR professional technologies in a comprehensive way, so that the audience can not obstruct the "walking in" scene, immersive viewing and even participate in program interaction. The audience can observe each other's masters in depth while watching VR devices on the auditorium while interacting with the co-watching partners.
"VR + Variety" can enhance the audience's sense of experience and sense of substitution, allowing the audience to participate in the program better. On the basis of VR technology, the performance of the variety show is no longer merely to speak with the camera, but to allow the audience to independently see what they want to see.
4, VR + live
Relevant data show that there are already 116 live broadcast APPs that are currently online, and the major live broadcast platforms are highly competitive. The application of VR technology has provided a new perspective for live broadcasting, and at the same time provides users with a new interactive experience, such as “face-to-face†and being immersed in the environment, increasing the interest of live broadcast and possibly attracting more users to enter the market. , It will also increase user stickiness. Although at present this kind of attempt has not yet reached the popular phenomenon in the audience, its new experience still satisfies the freshness of many people. A few days ago, the pepper VR live broadcasting platform was on the line, and it has successfully conducted a VR live broadcast.
The biggest advantage of VR Live is that it allows the audience to be on the scene, and its unique interactive method may create new profit points for the live broadcast platform. It may not be long before new changes in VR in the field of live video will reshape the industry.
Although VR Live has a huge advantage, there are still many barriers to development and implementation. For example, if you want to experience VR live directly, you need the host computer to open the live broadcast. By using a VR camera to link computers, fans need to wear VR glasses. This will increase the cost of VR live broadcasting and reduce the convenience.
However, under the circumstance that both live broadcasting and VR have been pushed to the wave, it is believed that the VR trend or the long-term dedication of live broadcasting will become an innovative economy for technology and content.
In addition, Facebook CEO Mark Zuckerberg once said that virtual reality will be "the most social platform." The combination of VR and live broadcast can better highlight the charm of VR on social platforms, VR broadcast or social platform next door.
Another type of live broadcast is live broadcast of events, concerts, etc. NextVR is engaged in shooting and live live or on-demand virtual reality content experiences, ranging from rock concerts to sporting events to fashion shows, and all high-quality video broadcasts that allow viewers to enjoy real-life experiences.
With the gradual application of domestic VR technology in the live broadcast field, the live broadcast platform will introduce different advanced technologies in the future, and will recombine different levels of resources to bring more intuitive and direct to users in various fields such as stars and events. The perception has brought unlimited business opportunities and possibilities for the live broadcast industry.
5, VR + News
At the time when the two sessions were held this year, traditional mainstream media such as the People’s Daily, Xinhua News Agency, and CCTV, as well as new media such as Bengbu, Sina, and NetEase, made initial attempts to “VR+Newsâ€. Last year, the New York Times Los Angeles Times today conducted the production of "VR + News" by the United States and American Broadcasting Corporation.
The use of VR technology by the news media can vividly show the actual situation of the news scene, allowing the audience to truly understand everything on the scene, and then deeply understand news facts. This kind of quick and direct access to the news scene seems to be more popular than the traditional live TV broadcast.
However, virtual reality has certain limitations at the news level. The first is that the cost is too high. VR news not only needs to invest a lot of production costs, but also has a long production process. Second is the operability of VR news. At present, there are limited topics for VR news coverage. Not all genres are suitable for making VR forms; and VR news also poses new challenges for the original reporting methods.
About VR + news, in the industry is very concerned about, and there is a sustained trend of development, both domestic and foreign multimedia are trying to use virtual reality technology or equipment to do news services. Traditional newspapers, television media, and even websites are actively integrating into VR. Trying VR news reports has all had a certain degree of influence. I believe that it will not be long before, VR + news will see more and more!
6, VR + advertising
At present, many companies have begun to adopt the form of VR advertising. Facebook launched a VR-style 360-degree video ad in September 2015. The automotive industry, such as Audi and Volvo, the fashion industry, such as Dior, and fast-moving consumer products such as Coca-Cola, have all achieved the first close contact with VR technology. Although many of them are mere tastes, it is clear that everyone is reluctant to miss the mega trend of VR advertising.
However, most of the current VR advertisements remain at the level of sensory impact, which is mainly caused by the shocking visual effects. A more in-depth VR experience should not be limited to the visual impact, but will be driven by the visual experience of the entire body to achieve an invasive effect. Under VR technology, the ads that everyone sees in the future may be completely different. The consumer can enter the story of the commercial as an individual and choose what to watch.
7, VR+ education
In recent years, education has evolved from the most primitive offline teaching to online, but when online education has not yet established its footing, VR has killed halfway.
Dr. Cai Su, deputy director of the “mobile learning†laboratory at the Beijing Normal University’s School of Education and Technology, has stated that VR education can be used in many fields, not only basic subject education in primary and secondary schools, but also in higher education, vocational education, and popular science education. Value.
For example, virtual labs allow students to experiment with virtual laboratory equipment. They can avoid safety problems without dangerous chemicals. They can also experiment many times and understand scientific principles more profoundly and visually. Students in the architecture department can also see the trigonometric formulas in the book become a three-dimensional bridge. Students can follow the English teacher into the virtual African grasslands, learn English, compare the height of the elephant with the giraffe, measure the long nose of the elephant, and see the rhinoceros and lion running in the distance.
According to Shang Junjie, an associate professor at the School of Education and Technology of Peking University, “VR has entered teaching, combined with gamification learning, situational learning, collaborative learning, and online education. It can effectively solve many educational problems that could not be solved before and inspire students to actively study. interest of."
Although very optimistic, but in the field of VR education, hardware technology actually far in front of the content, many current VR education products, the level of subject education and technology integration is relatively low, the real subject education experts, first-line teachers can not participate in VR education courses The development and design of educational products has greatly affected the quality of VR teaching.
At present, VR+ education has a long way to go in China. The core advantage of VR is the change from online to virtual scenes. It is believed that in the future, these new forms of education will surely be used in the future education field due to its superiority. Possess a very important place.
8, VR + medical
The University of California Health Sciences West has opened a virtual reality learning center with four VR technologies, zSpace display, Anatomage virtual anatomy desk, Oculus Rift, and Stanford University anatomy model on iPad to help students learn dentistry with VR. Orthopedics, veterinary medicine, physiotherapy and nursing.
Taiwan Kehui Medical Clinical Training Center uses computer and professional software to construct and provide VR medical training. The center not only provides doctors with a more realistic experimental environment, but also reduces the damage of traditional training to animals.
The University of Newcastle, UK, stated that they are using the Blue Room system to treat VR with psychological fears and help them return to normal life.
Stanford researchers are experimenting with using Google Glass to help children with autism identify and recognize different emotions so that they can master interactive skills.
Google glasses help normal life for children with autism
In the medical field, using VR technology can not only allow doctors to perform immersion training, but also use virtual organ models to better prepare complex and accurate surgeries. And can better help patients with the disease return to health.
9, VR + real estate
VR+ Real Estate has achieved VR experiences in urban space, real estate scenarios, landscapes, and hardcover models. It also aims to create special projects for residential real estate, commercial real estate, pension real estate, cultural and tourism real estate, science and technology parks, and urban planning. Scenario solutions, and the inclusion of interactive elements in VR interactions, allow users to experience the details of the property in more depth. At present, real estate companies such as U.S. Valley Technology, U.S. House 365, and conductors have all adopted VR for housing marketing.
VR does not need to consider the narrative way to look at the room, and does not need to worry about the rhythm and sense of sensational stimulation. It is only necessary to take a panoramic video, which is very accurate in the scene, and it is technically easier to implement. From the demand to the supply, despite the threshold It is not low, but it is sufficient to overcome it at this stage.
In the future, VR viewing will most likely become a platform-level entrance. Not only can all VR models be integrated into a single platform, home improvement and home will also be integrated in this platform. Therefore, the ability to control resources will determine the success or failure of the platform. .
10. VR+ Charity
Many organizations now use VR technology as a way to do charity. The United Nations has photographed VR video clouds on Sidra Bay; the humanitarian charity organization Theworld (Third World), which specializes in poverty-stricken countries after the disaster, has used VR technology to shoot a VR movie based on the theme of reconstruction; Oculus VR in this year 5 The month announced the new initiative “Public Welfare Virtual Realityâ€. In addition to initiating an experimental program, high school students used their record of their communities to generate interest in making virtual reality films. They also initiated similar plans for non-profit organizations. 360-degree video training camp."
Gabo Arora, founder of the United Nations VR Lab, said that on the VR charity video cloud in Sidra Bay, they have introduced more than 50 languages ​​in more than 40 countries. As a result, after they had VR glasses, one of the six people would donate. Not only did the donation rate increase, but each donation also increased by 10%.
The main purpose of this type of video is to attract potential donors to donate to those who need donations and trigger their sympathy by giving them immersive feelings. Nowadays, many organizations around the world have successfully used virtual reality to allow people from all walks of life to recognize the organization's ideas and to use immersive experiences to arouse people's empathy towards others and achieve the goal of successful donation.
11, VR+ Art
Art's use of VR technology depends on the artist's degree of application of VR's use of expression; on the other hand, it depends on the artist's main content. But no matter how the artist thinks about it, as long as he uses VR technology, his work must include time and space attributes, and the viewer can have an immersive experience.
Tilt Brush, a painting software developed by GOOGLE, has extended the canvas concept infinitely. Artists can perform 360-degree brushstrokes. As a viewer of a painting, they can step into these lines to complete interference with the work. Refactoring. In addition, VR has also brought about changes in the relationship between art and production. It has given artists more initiative and creative freedom.
For the phenomenon of VR+ art, Zhang Qian, deputy director of the Beijing Yinhe Space Art Museum, said that VR+ art must not be merely a functional physical graft, but a profound transformation from the underlying structure. Zhou Na, head of the digital art museum of China Federation of Literature and Art Resource Center, said that in our future vision, the VR exhibition space will not be limited to one exhibition or the establishment of artistic relations, but on this basis, build a set. Art exhibition, creation, communication, research, education, trading, etc. as one of the VR art clusters. The future there will fully replicate and surpass all our current art production relations.
12, VR + electricity provider
In April of this year, Alibaba launched the Buy+ plan to establish a VR shopping mall. Through VR technology, it will build a truly multi-national shopping scene to achieve the goal of leaving the world at home; at the end of May, eBay will cooperate with retailer Myer on iOS and Android. The platform launches the first virtual reality department store. When entering the eBay virtual store, the virtual mall will display the first 100 products in 3D and truly realize the “shopping†at home. At the same time, the European wardrobe to launch VRHome experience housing, consumers can try to buy. In addition, Nestle teamed up with Youku to create VR video and entered e-commerce, working with Ali.
Virtual reality shopping can achieve “shopping†without leaving the home, which sounds beautiful, but VR experiential consumption still has its inherent limitations and technical difficulties. Among them, refined 3D modeling and scene rendering corresponding to different products are a major technical challenge for VR shopping.
13, VR+ tourism
In April of this year, Storm Technology Co., Ltd. and the Australian Tourism Board launched VR video on Australian cities in Storm Media. In March, eLong released a hotel experience video shot using VR technology, hoping to increase the booking success rate. Hualu Group signed a strategic cooperation agreement with the Hebei Provincial Government last year. Both parties will cooperate in the field of ice and snow industry brand competitions to create the limit of integration of limit ice and snow events, ice and snow festivals, concerts, and tourism and cultural festivals in Zhangjiakou City. Ice Snow Carnival..."
The development of VR+ tourism is hot, because this form can give tourists a new travel experience. It can not only help visitors get a new perspective when they are on the spot, but also make it convenient for people with mobility difficulties to travel at home.
Under this circumstance, VR creates more value for the scenic area and also provides new ideas for scenic marketing.
to sum up
In general, VR devices are inseparable from the use of VR. The most common one is the one-box and mobile phone boxes. The one-machine experience is good, but the price is expensive, and the cost for promotion is high. The mobile phone box is cheap, but the experience is In general, the applications that are connected to it will also cause poor experience due to the device. At present, the entire industry, whether in software or hardware, has more or less defects of varying degrees, but with the efforts of various manufacturers, the experience of VR will gradually increase. At present, VR is rapidly infiltrating all walks of life. It is not just the VR of various entertainment fields. Nearly all traditional industries are actively embracing VR. Market participants predict that this year VR has shown an irresistible trend of development. By 2020, the market size of VR will surpass that of smart phones, and the corresponding applications in daily life will gradually increase and be better developed in a virtuous circle. .
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