NVIDIA graphics cards originally focused on the smaller high-end gaming market, but NVIDIA's artificial intelligence (AI) computing capabilities have gradually emerged, and are widely used in speech recognition and self-driving systems, and even have the opportunity to threaten the data center market. Intel (Intel).
According to Bloomberg, the computer game market is significantly smaller than the computer processor and smartphone market. NVIDIA has therefore tried to get out of the game market, stepping into the artificial intelligence and self-driving market, and gained in 2016. Fruitful results. In the third quarter of 2016, NVIDIA's chip sales grew by 54% due to increased demand for data centers and driving systems, and profitability reached new highs.
However, NVIDIA has to face the big enemy in the future, Intel with strong R&D capital, and Qualcomm, which leads the cash balance of all chip factories. NVIDIA CEO Huang Renxun pointed out that NVIDIA's flexible resilience and innovation speed are the biggest competitive advantages in the chip industry where everything needs to be carefully planned.
A long time ago, Huang Renxun believed that the display chip would play an important role in the process of technological innovation. But in the past, several attempts, including the Tegra mobile processor, were not satisfactory. This also made many people not optimistic about NVIDIA's development in the artificial intelligence and self-driving market.
Although Tegra chips could not strike Qualcomm's mobile market, NVIDIA did not stop the plan. Instead, it created an Shield game console for Tegra, and took the opportunity to show Tegra's capabilities to the outside world and successfully won the Tegra chip for Nintendo. Favor.
Intel, which is only one street away from NVIDIA, can be said to be the giant that Huang Renxun most wants to bring down. In 2008, Intel announced that NVIDIA technology and its products will almost disappear from NVIDIA's chipset business. However, Intel has never been able to launch a high-end display chip that rivals NVIDIA. NVIDIA is now trying to penetrate Intel's most profitable data center market.
Traditional computing systems based on Intel server chips have become increasingly stretched in the face of the vast amount of information generated by networked devices and online services. Although Intel processors can perform complex jobs at extremely fast speeds, the ability to handle multiple tasks at the same time is less than ideal.
The advantage of the display chip is that it can handle a large number of small tasks at the same time. Therefore, both Google and Amazon provide cloud computing services based on display chip technology.
NVIDIA's data center revenue in the third quarter of 2016 was $240 million, compared to $82 million in the same period last year. Still, compared to Intel's $2 billion profit, it's still only a small one.
In order to enter the automotive market, NVIDIA has created a more powerful display chip than Tegra, which can convert the data collected by radar, lens and sensor into complete driving information. Tesla's upcoming driver assistance technology uses NVIDIA's display technology. However, in the future, NVIDIA will continue to face the fierce competition of Qualcomm's NXP Semiconductors Freescale Semiconductor in the automotive market.
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