Recently, LG launched two TVs equipped with a very interesting feature - mosquito repellent, the price is also converted to RMB 2641 yuan and 4664 yuan. The onlookers have said: I do not read much, you do not lie to me!
Looking back at the television industry throughout the first half of the year, it is not difficult for us to see that the entire industry is struggling. According to the forecast report on the inventory and trend of China's color TV industry in the first half of 2016 jointly released by China Electronics Industry Association and Aowei Cloud Network, China's color TV market reached 23.51 million units in the first half of this year, an increase of 6.9% year-on-year; but retail The amount reached 71 billion yuan, a year-on-year decrease of 4.0%. When most major media talk about this situation, most of them use the phrase “incremental income increase†to describe. Obviously the number has increased, but sales have fallen, enough to see how much of this profit space has been compressed.
Indeed, the price war in the color TV industry has become the norm in the first half of the year, and saliva warfare has also erupted from time to time, but these are not the root causes of the decline in industry profits. In recent years, the color TV industry has continued to accept the impact from the Internet industry. For younger families, TV is no longer an irreplaceable home appliance. This status has gradually been replaced by computers and other Internet-related products. At the same time, the Internet industry has also used its own advantages to expand its business scope. Video websites use video resources to make up for the lack of hardware and branding and march into the color TV industry. Such as LeTV, Storm TV, etc., with their own massive video in the market has obtained a considerable amount of word of mouth and sales. In other words, while the color TV cake is gradually getting smaller, there are still more people who want to take a big chunk of the time. The original TV brand will only have a basic way of compressing profit margins to maintain market share, even corporate Life is now. Because of this reason, the market share of foreign TV brands has not been declining on the price, and the market share of domestic TV brands has exceeded 80%.
Focusing on the existing fields does not bring new growth points to the traditional color TV brands. 4K, smart, and high definition have long been the most basic standard. The old TV companies have to face the problem of transformation and upgrading, whether they are active or forced. Turn the tide. However, the current uncertainty in the direction of the entire industry allows companies to explore every step of the entire home appliance industry to create a lot of news points.
This year Samsung has made the following comments on OLED and Quantum TV: "OLED TV has no future, will not consider joining the OLED TV camp for at least two or three years," or even "OLED TV has no future." However, there is news that Samsung has made changes to the internal structure of the company and transferred a large amount of resources for LCD panels to OLEDs. How will the final result be seen in the future? Not only that, but also from Samsung, this year a Serif concept TV with “value†as the selling point also went on the market in the United States. But compared to the value of money, consumers are probably more concerned about its price - very high! Asking price of $ 1499, in the television industry is everywhere under the low-cost high performance, can play such a high-profile price, may be a new Marketing strategy? Besides, LG's mosquito repellent TV mentioned at the beginning of the article sounds really powerful, but it can't withstand scrutiny. It is equipped with ultrasonic mosquito repellent technology. This technology itself is not very frontier, and some home air purifiers are also equipped with it. Even more subtle, LG claims that it cannot replace other mosquito repellent technologies. Does the function just make a show? Look at the other configurations of this TV, using the 1080P Full HD IPS panel and 20W Powerfull Sound, no matter which model, regardless of hardware resources, can not be compared with the domestic same price products.
In the color TV industry slowing down the pace of technological progress, narrowing the industry gap, increasing market saturation, all color TV companies are cautiously walking every step in the fog, for all possible, feasible direction are not willing to let go . But I believe that is also relying on this attempt to take a wide road to the entire industry in a variety of sheep farm path!
Indeed, the price war in the color TV industry has become the norm in the first half of the year, and saliva warfare has also erupted from time to time, but these are not the root causes of the decline in industry profits. In recent years, the color TV industry has continued to accept the impact from the Internet industry. For younger families, TV is no longer an irreplaceable home appliance. This status has gradually been replaced by computers and other Internet-related products. At the same time, the Internet industry has also used its own advantages to expand its business scope. Video websites use video resources to make up for the lack of hardware and branding and march into the color TV industry. Such as LeTV, Storm TV, etc., with their own massive video in the market has obtained a considerable amount of word of mouth and sales. In other words, while the color TV cake is gradually getting smaller, there are still more people who want to take a big chunk of the time. The original TV brand will only have a basic way of compressing profit margins to maintain market share, even corporate Life is now. Because of this reason, the market share of foreign TV brands has not been declining on the price, and the market share of domestic TV brands has exceeded 80%.
This year Samsung has made the following comments on OLED and Quantum TV: "OLED TV has no future, will not consider joining the OLED TV camp for at least two or three years," or even "OLED TV has no future." However, there is news that Samsung has made changes to the internal structure of the company and transferred a large amount of resources for LCD panels to OLEDs. How will the final result be seen in the future? Not only that, but also from Samsung, this year a Serif concept TV with “value†as the selling point also went on the market in the United States. But compared to the value of money, consumers are probably more concerned about its price - very high! Asking price of $ 1499, in the television industry is everywhere under the low-cost high performance, can play such a high-profile price, may be a new Marketing strategy? Besides, LG's mosquito repellent TV mentioned at the beginning of the article sounds really powerful, but it can't withstand scrutiny. It is equipped with ultrasonic mosquito repellent technology. This technology itself is not very frontier, and some home air purifiers are also equipped with it. Even more subtle, LG claims that it cannot replace other mosquito repellent technologies. Does the function just make a show? Look at the other configurations of this TV, using the 1080P Full HD IPS panel and 20W Powerfull Sound, no matter which model, regardless of hardware resources, can not be compared with the domestic same price products.
Customizable Fever Piece,Fever Piece PE Film,No Burr Fever Piece
SHAOXING HUALI ELECTRONICS CO., LTD. , https://www.cnsxhuali.com