On November 9, US time, the CES 2018 Innovation Award was announced in New York. With cinema-quality sound and picture technology, luxury craftsmanship, artistic aesthetics, and advanced artificial intelligence, the TCL X6 XESS private cinema won the CES 2018 Innovation Awards Honoree, which has once again won recognition from internationally recognized certification bodies. .
As one of the world's three major consumer electronics shows, with IFA and CeBIT in Germany, CES has always been a "major parade" for international top technology. The CES Innovation Awards (CES Innovation Awards) is a consumer electronic technology product selected and awarded by the CES official review team for outstanding design and technology of the year. It has important guiding significance for the innovation and development of the global information technology industry.
The TCL X6 XESS private theater, which won the CES 2018 Innovation Award, was first shown at IFA in Berlin this fall. As it is equipped with quantum dot display technology, which is one of the development directions of future display technologies, it won the "Quality Point Technology Gold Award" for "IFA Product Technology Innovation Award." After the official listing, unnamed master Wan Zi, famous director He Ping, writer Cheng Qingsong, top designers Ishikawa/Gao Zhiqiang/Guan Tianjun, artist Yang Qian, senior media figures, leaders of TV industry authorities and other celebrities gave X6 praise. .
As one of the products that represent the highest level of display in the industry, the X6 XESS private cinema adopts a new color quantum dot display technology, featuring high color gamut, high color capacity, pure color, and long color, in conjunction with the Q-quality engine and Duo. Dolby VisionTM HDR technology breaks the traditional image quality and shows great potential for future display technologies. The X6 XESS private cinema also uses the local Dimming 600 partitioned Galaxy multi-zone backlight control technology. 1200 pure light sources precisely control the brightness, ensuring excellent image quality while achieving a breakthrough in the distance of the OD12 from the backlight.
In terms of sound quality, the X6 XESS private theater is enough to dislike similar products. It is reported that the X6 XESS private theater adopts Dolby Atmos®, DTS:X sound technology and Harman Kardon 7.1.4 sound, which is the world's first top-notch TV with 12-channel sound.
Also popular among CES judges is the X6 XESS private theater AI T. At present, TCL's X/C/P three series of products are equipped with artificial intelligence small T. TCL artificial intelligence TV relies on far-field voice, robot vision, smart sensors and other interactive technologies, without the need for a remote control to achieve TV control. In addition, the artificial intelligence T can help the user to reach the desired content in one step, and can also implement personalized content recommendation for different users.
According to the report of the third quarter of 2017 of TCL Corporation, the overseas market of TCL TV continues to grow and its competitive advantage is obvious. Sales in overseas markets increased significantly by 29.5% year-on-year, of which sales in the North American market increased significantly by 97.4% year-on-year. In August, North American market share increased significantly from 10.4% in June to 16.3%, ranking third in the market. Of course, it is possible to maintain a strong growth in this high-end, mature market in North America, thanks entirely to the development of product quality and innovative technologies and respect for the true needs of consumers.
As a frequent guest on the international stage, TCL is oriented to the true needs of consumers. With its innovative technology and full-industry-chain advantages, TCL continues to build quality products to meet global consumers and fully demonstrates the unlimited potential of China’s wisdom-making industry. For the strong rise of China’s intellectual creation, gaining recognition and respect in the world has once again added a force.
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