Electronic enthusiasts eight o'clock : With the rapid development of the economy, the war in the LED lighting industry can be described as hot. In the residential market for smart homes, it is still unsolved. How can the “soil†in the civilian terminal not really be produced, and cultivate such a “rootless wood� Under this circumstance, who will be the king in the lighting industry in 2017?
Under the LED era, traditional military regiments such as NVC, Opus and Foshan Lighting have been watching. Taking Oupu as an example, comparing NVC in the LED commercials is hot. In recent years, Oupu has been relatively low-key on LEDs. Due to factors such as huge inventory burden, channel compatibility, and channel operators' lack of aggressiveness, Oupu has compared LEDs. late. According to industry insiders, the current proportion of LED lighting products is less than 40%, and it is mainly concentrated in the field of commercial lighting.
In the field of home lighting, Op, Haohao, Huatai are still in the front line, and emerging home lighting such as Yiguang, Ford (have died) and so on continue to beat the "one brother" status; commercial lighting NVC, Shangshang, West Don't wait, the office lighting of Sanxiong Aurora, Changfang, Mulinsen, and so on.
The traditional "dark", so that the industry has no "tiger" in the mountains for a time, "monkey" called the king to come, such as Mulinsen and other new manufacturers are particularly eye-catching. At present, mainstream products such as Mulinsen bulbs and lamps have a monthly capacity of more than 2 million pieces. With the expansion of scale effect, product prices will also be reduced by 5% to 10%, and market share will further expand.
scale! scale! scale! This is the voice of the enterprise in the era of LED shuffling. The rivers and lakes are circulating. This year is the year of LED light source enterprises. The group army model based on cost and scale has opened the era of ending the brand, and opened up the cloud. The “warring country pattern†formed by the core brands and second-line brands has become clearer.
The LED trend is hidden in the sky, sweeping away the bright lighting pattern in the past. In the dark jungle of the industry, enterprises have been crouching, just waiting for the night to show their talents. How can you be in the industrial jungle, how can you be free from its rules?
The LED business is hot, and the smart home market is frozen. How can the “soil†in the civilian terminal not really be produced, and such a “rootless wood†is cultivated?
Projects, non-standards, exhibitions, etc. frequently flashed, manufacturers bypassed the field of engineering, launched a business photo, plunged into the invisible channel into the deep sea, and then settled in the professional atmosphere store, to create a domineering facade, customers come to the door, the light on their faces, At the crucial time, the use of "social engineering", through relationship marketing to "a door to the foot", business is a hammer.
The controllability of LEDs opens up the Pandora-style imaginary world to meet the increasingly “critical†consumers. Numerous product types and solutions have emerged. At the moment, there are too many paths, and the products are “non-standardâ€. The trend is obvious, but the company is a bit overwhelmed.
According to industry insiders, non-standard products can bring higher profits, but they themselves decide that it is difficult to form a large-scale operation, and their future will develop in the direction of art; and to become bigger and stronger to form a strong brand, they must go scale. Route. The product "non-standardization" trend, so that enterprises earn huge profits, while losing the cornerstone of scale, become bigger and stronger and become a castle in the air.
In addition, the fine division of labor in the LED industry, a finished product completion link has increased several times, and the single power supply has DC, AC, high voltage points, the light source has more COB, SMD, etc., cross a combination, immediately dumb, and even more Designing these. There is no relatively uniform standard, product quality, energy efficiency, and form are very different. The company suddenly feels a little tired of "freedom", and somewhat misses the intangible chain of the "standard".
In the past, the standards of each other's hearts and minds have become a distant dream. Without standard rules, manufacturers each occupy a hill and fight each other. At the same time, relying on the effect of industrial clusters, regional brands are allied with each other, manufacturers are docked, unified procurement, and they are the masters at their own door to set their own standards.
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