LED energy-saving lamps are increasingly popular among consumers because of their obvious power saving effect, long service life, no stroboscopic effect, no noise, and soft light working voltage range. However, there are many LED energy-saving lamps on the market, and the quality is not good. Many consumers have not achieved the desired results in the consumption process.
At the end of a complete industry chain, it should be market sales and brand service. Although the LED industry has a good momentum of development at this stage, most enterprises are concentrated in technology R&D, processing and assembly. The uneven distribution of profits in the entire industry chain has led to the emergence of resource allocation. Large deviations, the overall quality of the product depends on the weakest link, therefore, if the short board can not be effectively solved, the quality of the product will be greatly reduced under the influence of the barrel effect.
From the perspective of the market, consumers still have certain defects in product awareness. At present, the terminal market of the LED industry does not have a very prominent brand, so the influence of the brand on consumers is also very limited. Aside from the brand factor, consumers will tend to low-priced products in the selection process, and the quality of such products is high. It is often difficult to get effective protection, and the quality defects seriously dampen consumers' confidence in the market and the desire to consume LED products.
According to the "2010-2015 China Semiconductor Lighting (LED) Industry Investment Analysis and Forecast Report" released by China Investment Consulting, the state mandated that LED lighting manufacturers mark the following contents on the product packaging: rated voltage, voltage range, Rated power, rated frequency. Generally speaking, the quality of the trademark printing of high-quality products is good, the font is clear, it is not easy to fall off, and it is wiped with a soft damp cloth. The mark is clear and identifiable, it is not easy to wipe off, and there are trademarks of manufacturers and related certification marks. Counterfeit products have poor printing quality, fuzzy fonts, easy to erase, no manufacturer's trademark and related certification marks.
Insiders pointed out that although major manufacturers are actively expanding upstream, the brand building at the end is not negligible, and it will directly affect the market share. The market's right to speak comes from the construction of brands. What domestic companies lack is the uniqueness of brand positioning. They have not set their own goals. Such high-quality products will certainly be buried in the unregulated market competition and become the victims of market competition. Therefore, another problem that needs to be solved urgently is to standardize market standards and foster a good competitive environment.
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