Recently, the Shanxi Economic and Information Committee formulated and issued the Action Plan for Accelerating the Development of Industrial Energy Conservation and Environmental Protection Industry (hereinafter referred to as the “Action Planâ€), making clear plans for semiconductor lighting projects, and Shanxi Province will implement the full coverage of LED lighting in the public sector. In 2015, we will strive to complete the renovation of LED lighting in the public lighting sector of the province, and all new public lighting projects will adopt semiconductor lighting products.
This is followed by Guangdong, Fujian and Jiangxi, and another province has introduced a policy plan to accelerate the LED energy-saving renovation in the field of public lighting. In fact, the 2 billion yuan LED streetlight administrative village lighting project in Shanxi, which was widely concerned by the industry last year, has already predicted that the province will accelerate in the promotion of LED lighting.
On February 13, the National Development and Reform Commission disclosed that it will vigorously promote energy conservation and emission reduction in 2014, and issue and implement the “2014-2015 Energy Conservation and Carbon Reduction Action Planâ€. Some research institutions believe that the LED lighting industry will take the lead in this round of energy-saving and emission reduction actions.
“Local policies have become a powerful agent for stimulating the rapid growth of the LED street lamp market. In view of the progress of the provinces and the decline in prices, the LED streetlight market will have a large amount this year and next.†A LED street lamp company CEO in Zhongshan City recently Said to reporters.
High market growth continues to spread regional diffusion
“Last year, driven by the government's vigorous promotion and support policies, the domestic LED street lamp installation has achieved rapid growth. In addition, the current price of LED street lamps has dropped to a level close to that of traditional lamps, and the market scale will maintain a compound growth rate of more than 20%.†Zhang Hongbiao, research director of the Institute (GLII), is extremely optimistic about the LED streetlight market for the next three years.
According to the latest research data of GLII, in 2013, the shipment of LED street lamps in China exceeded 2.5 million ç›, and the market size of LED street lamps exceeded 6 billion yuan, a year-on-year growth rate of nearly 50%. Benefiting from the sharp increase in demand for LED street lamps, the shipments of many LED street lamps in China will continue to grow rapidly this year.
From the point of view of popularization and popularization, although major cities in China are actively launching pilot installations of LED street lamps, the areas that are basically replaced by large scale are still concentrated in cities and regions with developed economies and strong financial strength such as the Pearl River Delta and the Delta Triangle.
Taking Guangdong Province as an example, in 2013, a large number of LED street lamps were mainly concentrated in several major cities such as Guangzhou, Dongguan and Shenzhen. Among them, Dongguan had completed 180,114 LED street lighting renovations by the end of 2013, completing 96.8% of the plan, completing the number and The completion rate jumped to the forefront of the province.
However, an industry insider said that with the acceleration of the tide of dressing up, the new demand in the coastal cities will slow down in the future, and with the demonstration effect of various places gradually appearing, LED street lights in the second and third tier cities, rural markets, etc. The speed of popularization and promotion of the region will accelerate.
For example, in the first quarter of 2014, Yantai, Taizhou, Shijiazhuang, Zunyi and other places have begun to complete or increase plans for energy-saving renovation of LED street lamps. For the rural market, the LED street lighting project of the 1,800 administrative villages led by the Shanxi Provincial Department of Agriculture in 2013 has opened up a good situation. Recently, Guangxi and Kunming have also set off the renovation of remote mountainous areas with LED street lights. .
The main battlefield will shift market behavior dominates
It is worth mentioning that from the overall trend of change, the “main battlefield†of the domestic LED street lamp market will gradually be transferred from the “Pearl River Delta†to the “Yangtze River Delta†and “Yama Triangleâ€, and after several years of popularization. Application, LED street lamp market development has been gradually guided by government intervention and gradually transitioned to market demand for active demand.
"The market development of the 'Pearl River Delta' is more of a consideration from the needs of the development of the local LED lighting industry. The factors of market demand are relatively secondary, so the development is more advanced, and the number and scale of development of enterprises are rapidly expanding. However, the market capacity will be quickly consumed, resulting in continued development will be affected." Shanghai Sansi Electronic Engineering Co., Ltd. (hereinafter referred to as "Shanghai Sansi") deputy general manager Wang Yinghua told the reporter.
Wang Yinghua said that during the popularization of the LED streetlight market in the “Yangtze River Deltaâ€, “Yama Triangle†and the Mainland, the government’s initiative to guide the factors is relatively small, and the market initiative needs more, so it is characterized by Although the speed of development is slow, it is more benign and long-lasting.
Regarding the above changes, Chen Bin, general manager of Guangdong Zhonglong Transportation Technology Co., Ltd. also holds the same view.
“The current LED streetlight market has changed a lot compared with the past. In the past, local governments were promoting and doing sports-style transformation, but with the rapid decline in the price of LED street lamps, and the maturity of light efficiency, technology and quality. The market is more manifested in spontaneous use." Chen Bin said in an interview with the reporter that in many places, even if the government does not speak, the market will choose to use LED street lights autonomously, and market behavior has begun to dominate.
Standardization moves toward centralized EMC mode "heating up"
In addition, another obvious development trend is that due to factors such as capital investment and scale, LED street light companies are beginning to differentiate, and orders and winning projects are gradually concentrated in listed companies and large-scale enterprises.
Judging from the announcement of the domestic bidding in 2013, the government LED street lamp energy-saving renovation bidding project was basically carried out by Qinshang Optoelectronics (002638.SZ), Zhouming Technology (300232.SZ), Hongli Optoelectronics (300219.SZ), Shanghai Sansi and It is covered by listed companies such as Guangri Electric and large-scale enterprises.
This also means that small and medium-sized LED street lighting companies that lack technical advantages and financial support will speed up the elimination.
“The number of small and medium-sized LED enterprises in China is huge. In the future, with the increase in the penetration rate of LED street lamps, there is no need for so many LED companies.†Chen Bin said that if the market is to mature, it must win the inferior and eliminate the small and medium-sized LEDs. enterprise.
In fact, an important factor in the centralization of LED streetlight standards is the accelerated popularity of the EMC (Contract Energy Management) model in recent years. This model has a strong test for LED product performance, light efficiency and quality, as well as the ability of enterprises to advance funds. Therefore, listed companies and large enterprises have obvious advantages in this respect.
From the perspective of local policies, adopting and promoting the EMC model can ensure that local government departments rapidly popularize LED streetlight transformation with minimal input and zero risk.
“The government cannot increase the budgetary expenditures on the comprehensive promotion of LED street lamp energy-saving retrofits, and the EMC model is a good way for the old streetlights to be transformed. The government can spend a minimum of money to achieve a greater popularity effect. Who has Who is going to do the money.†Chen Bin is more optimistic about the application of EMC mode in the future LED street lamp energy-saving transformation process.
However, Wang Yinghua reminded that one of the prerequisites for using the EMC mode for LED lighting projects is to ensure the quality of LED lighting fixtures, especially the attenuation of the luminous flux, and the energy saving effect should be obvious and stable. “In fact, there are many projects that fail to focus on these conditions and cause the project to fail, and the owners suffer losses, so this should be given enough attention.â€
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