In the past two years, the LED indoor lighting market has been expanding, and indoor lighting products are also emerging. LED bulbs, LED tubes , LED downlights , LED spotlights, LED ceiling lamps and other indoor lighting products have a good performance.
Among them, LED tubes are widely used in home lighting, hotel lighting, commercial lighting, office lighting, public lighting, etc., and their huge market demand attracts more and more enterprises and consumers. The improvement of technology has led to significant improvements in LED lamp life and display, and with the continuous decline in prices, LED lamps have become the first choice to replace traditional fluorescent lamps.
The reporter visited and found that many brands of lamps have adopted the latest LED technology to ensure the continuous light output and stable color rendering of the lamp, uniform and soft light, no stroboscopic, long life, and more than 50% energy saving than fluorescent tubes. .
Therefore, in the terminal market, it is not difficult to find the figure of LED tubes. Most of the lighting stores selling LED products have LED tubes for sale.
T8 sales are best
At present, the most common LED tube models in the Chengdu lighting market are T4, T5 and T8. According to dealers, T4's lamp sales are relatively small, while T5 and T8 have more sales.
"In our store, T5 and T8 lamps are sold better. The Chengdu area can sell about 20,000 pieces per month, mainly in wholesale and engineering channels. Take the Mulinsen tube as an example, the quality is good, the life is long, and the price is moderate. its 12W 900mm T8 lamps retail price at 50 yuan, the wholesale price of 24 yuan, 15 yuan lower than at least the price of other brands of the same quality. "Sen Chengdu Honghui lighting lighting Leader Deng Haibo told reporters.
According to the reporter's understanding, the sales volume of Mulinsen LED tubes in Chengdu in 2013 was 3-4 times that of 2012, among which T8 had the largest sales volume and the most obvious growth. As a large-scale engineering lighting, Qinshang Optoelectronics, T8 lamps are also popular with consumers.
“In the indoor lighting products, the BAMBUS series T8 tube has the best sales volume. It is one of the star products launched by Qinshang Optoelectronics in the fourth quarter of last year. The price is 30% lower than the previous T8 tube. The favor of the business has become an ideal product to replace the traditional fluorescent tube." Chen Bin, head of Qinshang Optoelectronics Marketing Department, said.
Through field investigations of multiple lighting stores, the reporter found that the most popular sales are still 12W, 16W, 22W T8 lamps. These LED tubes are relatively simple in appearance, unlike LED ceiling lamps, living room lamps, and crystal lamps. They are usually just the difference in size and length.
High quality requirements
Quality is especially important when the appearance cannot be a “selling pointâ€. LED tubes are practical products. If the quality is not good, the blow is fatal for the sale of the tubes.
"I pay more attention to brand and quality. There are two reasons for acting for Mulinsen. One is quality and the other is price. Mulinsen's lamp life is more than two years, color rendering is greater than 70, quality is excellent, and the lamp is sold out. There is almost no return. The other brands that are represented by the same are also the same, and quality is the key consideration.†Jiang Chengliang, general manager of Chengdu Honghui Lighting, said.
"Efficient, energy-saving, long life" is the consistent requirement of consumers for lamps, and for specific occasions, consumers may have higher color rendering index requirements for lamps. For example, clothing stores, hotels, boutique exhibition halls, and places with accent lighting require high-intensity lamps to bring the items closer to their own colors. If the color rendering index does not meet the requirements, a "color difference" will occur.
"Qinshang Optoelectronics Series T8 lamp is cost-effective, no stroboscopic, long life, and the life of the light source is 30,000 hours, which is 5 times that of traditional fluorescent tubes, and more than 60% energy saving than traditional fluorescent tubes." Chen Bin said, LED lights Only by improving the quality of the products, the management will continue to improve the cost performance.
Jiamei Lighting Chengdu dealer told reporters that the quality of many brand lamps has been done very well, and can fully meet the basic lighting needs of the room. However, there are also many low-end and inferior products on the market, which requires consumers to make judgments. Usually you can judge from the heat dissipation effect, power, and three primary colors of the lamp. If it is a specific occasion, you should pay attention to the indicator.
Low price dominates
Although the price of branded lamps has been lowered, the price cuts are generally small, and the problem of high prices is still difficult to solve. According to statistics from the Gaogong LED Industry Research Institute (GLII) in October-November 2013, the price of Philips' 0.6-meter lamp dropped by only 4.8% year-on-year, and Shelley's only decreased by 9.1% year-on-year. The company's year-on-year decline was only 2.1%.
The industry believes that as the price of raw materials declines, technology and technology continue to innovate, the price of lamps will continue to decline.
However, at present, in addition to the high-quality, low-priced brands such as Mulinsen, the most popular products are some low-priced, unnamed products. Because "brand name" is a high price for ordinary consumers, it can only switch to the embrace of low-priced products.
“Price is the most important factor restricting the sales of LED tubes. The retail volume of lamps is small, almost all of them are going to work, the purchase price will be relatively cheap, while the average consumer chooses low-priced products. The quality of such products is not. Guarantee, it is inevitable to give the overall image of the LED tube 'smear'. At present, it seems that the low-priced lamps on the market are hot, and even if the dealer pays attention to the quality, there is nothing to do." Liu Zhiwei, general manager of Xingyue Lighting Wholesale Center Said.
Dealers have said that it is an indisputable fact that the current low-cost LED lamps are favored. The price of brand lamps is hard, and only the price drops to the range acceptable to ordinary consumers. Those low-priced lamps will lose their price advantage and be eliminated by the market.
Some merchants predict that sales of LED tubes will increase further this year, and sales will far exceed 2013.
Among them, LED tubes are widely used in home lighting, hotel lighting, commercial lighting, office lighting, public lighting, etc., and their huge market demand attracts more and more enterprises and consumers. The improvement of technology has led to significant improvements in LED lamp life and display, and with the continuous decline in prices, LED lamps have become the first choice to replace traditional fluorescent lamps.
The reporter visited and found that many brands of lamps have adopted the latest LED technology to ensure the continuous light output and stable color rendering of the lamp, uniform and soft light, no stroboscopic, long life, and more than 50% energy saving than fluorescent tubes. .
Therefore, in the terminal market, it is not difficult to find the figure of LED tubes. Most of the lighting stores selling LED products have LED tubes for sale.
T8 sales are best
At present, the most common LED tube models in the Chengdu lighting market are T4, T5 and T8. According to dealers, T4's lamp sales are relatively small, while T5 and T8 have more sales.
"In our store, T5 and T8 lamps are sold better. The Chengdu area can sell about 20,000 pieces per month, mainly in wholesale and engineering channels. Take the Mulinsen tube as an example, the quality is good, the life is long, and the price is moderate. its 12W 900mm T8 lamps retail price at 50 yuan, the wholesale price of 24 yuan, 15 yuan lower than at least the price of other brands of the same quality. "Sen Chengdu Honghui lighting lighting Leader Deng Haibo told reporters.
According to the reporter's understanding, the sales volume of Mulinsen LED tubes in Chengdu in 2013 was 3-4 times that of 2012, among which T8 had the largest sales volume and the most obvious growth. As a large-scale engineering lighting, Qinshang Optoelectronics, T8 lamps are also popular with consumers.
“In the indoor lighting products, the BAMBUS series T8 tube has the best sales volume. It is one of the star products launched by Qinshang Optoelectronics in the fourth quarter of last year. The price is 30% lower than the previous T8 tube. The favor of the business has become an ideal product to replace the traditional fluorescent tube." Chen Bin, head of Qinshang Optoelectronics Marketing Department, said.
Through field investigations of multiple lighting stores, the reporter found that the most popular sales are still 12W, 16W, 22W T8 lamps. These LED tubes are relatively simple in appearance, unlike LED ceiling lamps, living room lamps, and crystal lamps. They are usually just the difference in size and length.
High quality requirements
Quality is especially important when the appearance cannot be a “selling pointâ€. LED tubes are practical products. If the quality is not good, the blow is fatal for the sale of the tubes.
"I pay more attention to brand and quality. There are two reasons for acting for Mulinsen. One is quality and the other is price. Mulinsen's lamp life is more than two years, color rendering is greater than 70, quality is excellent, and the lamp is sold out. There is almost no return. The other brands that are represented by the same are also the same, and quality is the key consideration.†Jiang Chengliang, general manager of Chengdu Honghui Lighting, said.
"Efficient, energy-saving, long life" is the consistent requirement of consumers for lamps, and for specific occasions, consumers may have higher color rendering index requirements for lamps. For example, clothing stores, hotels, boutique exhibition halls, and places with accent lighting require high-intensity lamps to bring the items closer to their own colors. If the color rendering index does not meet the requirements, a "color difference" will occur.
"Qinshang Optoelectronics Series T8 lamp is cost-effective, no stroboscopic, long life, and the life of the light source is 30,000 hours, which is 5 times that of traditional fluorescent tubes, and more than 60% energy saving than traditional fluorescent tubes." Chen Bin said, LED lights Only by improving the quality of the products, the management will continue to improve the cost performance.
Jiamei Lighting Chengdu dealer told reporters that the quality of many brand lamps has been done very well, and can fully meet the basic lighting needs of the room. However, there are also many low-end and inferior products on the market, which requires consumers to make judgments. Usually you can judge from the heat dissipation effect, power, and three primary colors of the lamp. If it is a specific occasion, you should pay attention to the indicator.
Low price dominates
Although the price of branded lamps has been lowered, the price cuts are generally small, and the problem of high prices is still difficult to solve. According to statistics from the Gaogong LED Industry Research Institute (GLII) in October-November 2013, the price of Philips' 0.6-meter lamp dropped by only 4.8% year-on-year, and Shelley's only decreased by 9.1% year-on-year. The company's year-on-year decline was only 2.1%.
The industry believes that as the price of raw materials declines, technology and technology continue to innovate, the price of lamps will continue to decline.
However, at present, in addition to the high-quality, low-priced brands such as Mulinsen, the most popular products are some low-priced, unnamed products. Because "brand name" is a high price for ordinary consumers, it can only switch to the embrace of low-priced products.
“Price is the most important factor restricting the sales of LED tubes. The retail volume of lamps is small, almost all of them are going to work, the purchase price will be relatively cheap, while the average consumer chooses low-priced products. The quality of such products is not. Guarantee, it is inevitable to give the overall image of the LED tube 'smear'. At present, it seems that the low-priced lamps on the market are hot, and even if the dealer pays attention to the quality, there is nothing to do." Liu Zhiwei, general manager of Xingyue Lighting Wholesale Center Said.
Dealers have said that it is an indisputable fact that the current low-cost LED lamps are favored. The price of brand lamps is hard, and only the price drops to the range acceptable to ordinary consumers. Those low-priced lamps will lose their price advantage and be eliminated by the market.
Some merchants predict that sales of LED tubes will increase further this year, and sales will far exceed 2013.
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