Lenovo S5000 error event analysis

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To buy cost-effective products, consumers are surely pleasing to the heart; if a regular-priced, regular-priced product is sold at a 50% discount price, consumers will be able to make a difference. If this product is due to a mistake in work, 50% off sales, consumers will absolutely laugh it.

On the early morning of the 18th, Lenovo's official mall caused an original 1888 yuan 3G version S5000 price of 999 yuan due to mistakes, at the same time, Jingdong Mall crawled to the Lenovo mall price changes, made a random price adjustment. When I saw a product with a mainstream configuration and good sales suddenly made such a drastic price cut, it was difficult to understand. Under normal circumstances, electronic products can be sold at a discount price of 50%, which is usually the result of slow-moving goods or gas products. of.

However, the actual situation is not the same as the author thinks, Lenovo's official website at 9:30 on the 18th issued an announcement that the S5000 tablet price fluctuations, has temporarily closed the transaction. When I saw this announcement, I realized that the price reduction was probably due to human error. At the same time, the question was whether Lenovo would pay for this mistake.

Why is there such a problem? As early as when e-commerce became popular, due to the unfamiliarity of the site's price-changing personnel with the product, there were frequent mistakes. At that time, many companies indicated that they would not sell at the wrong price, and even once there were companies that issued announcements demanding consumers to cancel orders and allow companies to avoid losses. However, the author still believes that since it is an internal error in the enterprise, it cannot allow the consumers to feel sad, let alone allow the consumers to be responsible for the company's mistakes.

Followed by 12:40, Lenovo released an official announcement, saying that the "price cut" was due to Lenovo's official mall system background merger upgrade, caused the mistake to the original price of 1888 yuan 3G version of the Lenovo Tablet PC S5000 marked 999 yuan, And to Jingdong Mall to sell this product at the same price. And we promise that we will not cancel the order and promise to deliver the goods at the price of 999 yuan on time.

At the same time, Lenovo’s Senior Vice President China’s President Chen Xudong’s Weibo together with Lenovo’s Vice President China’s CMO Wei Jianglei’s WeChat circle of friends said that they will not cancel orders. This move will allow the writer to lay down his mind, and at the same time, it is also good for Lenovo’s responsible approach.

From the point of view of the incident, all responsibility belongs to Lenovo Mall. From the results of the incident, it is enough for the majority of consumers who have already purchased. The author is curious, because of this incident, Lenovo will lose much? According to industry sources, after 8 points Jingdong Mall changed the price, less than two hours to sell more than 100,000 S5000 3G version of the Tablet PC, according to a loss of 889 yuan, this association will have to be nearly 100 million yuan Loss of pay.

When e-commerce strives for hegemony, they see the slogan of “100 million yuan for big promotions” every day. However, users often feel that they do not have too many preferential offers when they buy things. This time, Lenovo is really giving a “hundred million yuan” discount. , I hope there will be no "temporary workers" so be dismissed.