Galanz 1 plans to promote the industry's first brand

Galanz Air-Conditoned Ice-washing "1 Plan" includes comprehensively building the 1st brand of industrial Internet, the universal popularity of Level 1 energy efficiency products, the ultimate price of 1 step, 1 customer service (UU intelligent inverter air-conditioner, air-cooled refrigerator, frequency conversion drum The new product will be replaced in 10 years (1 year), and at least one fan meeting will be held in 1 year.

On May 13th, the anniversary fan meeting of the Galanz Internet Brands ("UU") was held in Beijing, China. More than 100 Galanz fans “Tomato” recruited on the entire network celebrated “UU” with Galanz's white-water industry chain partners and mainstream media representatives. The first time they shared the Galanz Air-Conditioning Icewash “1 Plan” and UU’s Based on the G+ smart home platform's annual smart new product.

There are many internet brands and few industry bases. The five "1 plans" further entrenched the UU "just to move young you" brand foundation, but also rely on Galanz UU whole industry chain behind the UU to take the "industry Internet first brand" pragmatic measures.

"High-end, mainstream, quality, ultimate cost-effective." The one-year-old UU showed his product proposition more clearly and clearly.

More than 100 Galanz tomatoes and media recruited on the entire network witnessed the UU2015 annual global launch. The new UU inverter air conditioner "Provence", UU frequency conversion drum washing machine "Crystal" and UU air-cooled refrigerator "Amazing", not only the name of youth, fashion design and smart energy-saving features are based on the needs of young consumers and preferences. Certainly, let the "UU of young people" be more veritable.

UU's new generation of variable frequency air conditioner "Provence" original suspension panel design, creatively integrates home aesthetics into product design, the whole machine elegant fashion. According to APF's new energy efficiency standard-level energy efficiency development, in addition to the Galanz G+ system, it also communicates with Alibaba Cloud and Jingdong Cloud, and the smart WIFI control function allows users to use more convenient. In addition, health, in addition to formaldehyde, minus 15 degrees harsh environment, etc., are the ultimate performance of consumer pain points.

UU seven-kilowatt frequency conversion drum washing machine "crystal color" adopts young people's favorite simple European design, 7KG mainstream large-capacity design, not only to meet the needs of consumers wash large pieces, heavy clothing, but also let the clothes stretch, do not fold. The high-efficiency “heart” of the ASKOLL brushless inverter motor in Italy makes the washing machine run with low noise and long life. The washing machine can automatically calculate the load weight of the clothes, control different water consumption and washing time; according to the internal 15 kinds of washing procedures, according to different clothes materials set a reasonable washing power to achieve uniform washing purposes, which greatly improve the washing ratio, so that Consumers are comfortable enjoying laundry "clean and clean".

UU Three-door air-cooled refrigerator "Fenghuazhenmao" uses borderless crystal glass, U-shaped box, hidden open door design is clean and novel, so that the refrigerator easily into the home environment, it is a new force "break the rules and regulations" of the creed of life Vivid expression. UU brand is youthful, allowing young consumers to break through the shackles and enjoy a new free life. The air-cooled independent circulating frost-free refrigeration system forms a 3D surround wind and provides 360-degree food protection; the touch-sensitive keys allow users to have a single touch.

These products that make the persimmon powder scream have created a new benchmark for ultimate cost performance. A large "school flower version" Provence inverter air conditioner showed a historic 1999 yuan, seven kilograms of variable frequency drum, three air-cooled refrigerators in one step in place to 1699 yuan, 2699 yuan shock price into the market.

Galanz stated that UU is not greedy for perfection and focuses on popularization of mainstream technology products among young consumers. At present, the development of all UU products is based on the demand preferences of the 20-35-year-old main consumers. Each category focuses on a series of products each year. With the promotion of the G+ platform, the interaction between Galanz tomato family members and enterprises has deepened, and UU’s products will continue to upgrade.

From the past 20 years ago, Galanz put forward the business philosophy of “Efforts to Move Customers”. Today, UU who focuses on “you are only interested in young people” adheres to the development philosophy of “product rooted and user-oriented”.

According to Galanz, in the future, Galanz users and persimmon powders will be able to interact with companies in virtual space. They will also have the opportunity to directly make suggestions, share experiences, and even try to use the products at least once per year under the line. Personally speak for the brand. At the UU annual fan meeting on May 13th, each tomato present received an invitation letter from UU for “search for youth spokesperson” through WeChat. Through Galanz's official micro-signal, the persimmon powder can be selected as a spokesperson for the UU, like a campaign spokesperson, or self-proclaimed UU endorsement.

From "Industrial E-commerce" to "Industrial Internet Brand"

On May 13, 2014, Galanz unveiled the Internet brand "UU" in Beijing. A year later, UU came with a new generation of all-level energy efficiency smart new products. With a one-step premium price, and with a comfortable service of 1,1, UU gathered popularity and people's hearts at a 1 year fan meeting. Gan Jianguo, sales director of Galanz Air-Condition China, expressed that he hopes to build the first brand of the Chinese home appliance industry through the simultaneous upgrade of products and services.

As early as 2012, Galanz took the advantage of integrating the entire industrial chain and innovated and practiced the development model of “industry e-commerce”. By 2014, Galanz's “E-commerce E-commerce” model has gone through the 1.0 stage of “exploding explosive products” and the 2.0 stage of “customized special products”, creating the 3.0 stage of establishing exclusive internet brands and building an official mall.

In March 2015, Galanz unveiled the G+ smart home platform. Through G+, Galanz realizes information exchange and big data sharing from the factory's entire industrial chain to distribution channels and user households. Innovation drives the optimization of production processes and production efficiency, and truly realizes the upgrading of the entire industry chain from B2C to C2B. If the innovative "industry e-commerce" model is an accelerator for the development of Galanz, then the industrial Internet brand strategy with G+ as the core and the "universal Galanz" and the "UU for young people" is the new engine that will drive Galanz's future.

“From 0 to 1”, UU is the new starting point for Galanz in the age of the Internet. With the spirit of “return to zero”, Galanz’s UU focuses on the areas where it is best at, and meets the most pressing needs of target consumers. Through the promotion of ultimate cost-effective products and the sharing of a smart platform, a benign ecosystem is created to create demand. On the basis of satisfying the demand, it will promote the transformation, upgrading and harmonious win-win of the entire Chinese home appliance industry.

"1 Plan" Strongly Promotes the First Brand of Industrial Internet

Galanz has spared no effort to popularize the promotion of energy-saving consumption. In recent years, it has vigorously promoted the use of variable-frequency air conditioners and drum washing machines. It is an industry-recognized leading brand for universal consumption of inverter air conditioners and drum washing machines. Through insight into industrial development trends and consumer demand, Galanz relied on the entire industry chain to support itself, promote the popularization of new technologies, new standards, and new products, promote the universal adoption of Level 1 energy efficiency products, and take the opportunity of comprehensively popularizing Level 1 energy efficiency as an opportunity to form an industry. A virtuous circle of technology upgrades, high-performance product penetration, and consumer market upgrades.

For home appliance companies, maintaining a high price/performance ratio under the new level 1 energy efficiency standards is not an easy task. It also requires courage for strength. Some industry companies have long maintained high prices for high-end home appliances, allowing consumers to mistakenly believe that they should be able to beat high-end products such as inverters, drums, and air-cooled products.

According to Shen Guohui, sales director of Galanz ice washing China market, the new generation of young consumers will pursue a high taste life in one step. UU will aggregate the power of Galanz's entire industry chain and “spin off” the price of high-end mainstream home appliances, so that the majority of young consumers Dare to consume and consume. The high-end and intelligentization trend of home appliances has become the industry's new normal. UU is pushing the “extreme price in one step” and “fully popularizing the first-level energy efficiency products”, not only to participate in market competition with high cost performance, but also to hope to release companies through The scientific and technological innovation and scale of intellectual strength, so that high-end mainstream boutique to meet the needs of young people.

With the UU first-class energy efficiency products and their one-stop extreme price launch, there is also a 1 customer service - UU intelligent inverter air conditioners, air-cooled refrigerators, frequency conversion drum washing machine new commitments for a year replacement of 10 years of repairs, Using high-end cost-price products supporting high-end after-sales services to lead the company's strategic transformation. The rigorous service commitments allow consumers to enjoy their purchases and enjoy peace of mind while also laying a solid backing for UU's sprint to the Internet's first brand.

From the world championship of microwave ovens to the comprehensive industry group led by all white electricity, Galanz has been focusing on manufacturing for more than 30 years, and has continued to sublimate its products through the convergence of its advantages in the whole industry chain. On May 13th, 2014, UU, an Internet brand, shouted out "high-end cost price, one-year-one-product quality" in the industry. The first-generation UU inverter air conditioners, air-cooled refrigerators, drum washing machines, and microwave ovens were all on the Internet. Is in short supply. A year later, UU displayed a rich and vivid image of the “industry Internet first brand” to the industry and society through “1 plan”.