8:00 electronic enthusiasts News: According to the latest IHS Markit survey, with a large number of mobile phone manufacturers to adopt in-cell touch panel, 2016 in-cell touch panel shipments for the first time beyond the add-on touch panel.
IHS analyst Xie Zhongli recently released a report that the embedded touch module shipped 820 million in 2016 and the mobile phone touch panel accounted for more than 50%, which is a new milestone in the touch panel supply chain. The in-line touch produced by the panel maker has been fiercely competing with the plug-in touch introduced by the independent touch factory.
He said that Apple initially used an external touch panel on the iPhone to drive its supplier TPK's performance to leap forward. With the iPhone 5 in 2012, the panel maker produced in-cell touch and Samsung in its On the smartphone screen, AMOLED's on-cell touch is used, and the mainland mobile phone brand has also adopted Samsung's embedded ranking in 2015, driving the market share of embedded touch from 15% in 2015. 20% by 2016.
In addition, in addition to the embedded touch of the smart phone, the panel factory also promoted the built-in touch to the notebook, making the share of notebook touch in 2015 from 9.4%, significantly increased to 26% in 2016, mainly Launched by the new 2-in-1 notebook computer, the market share of embedded touch in the notebook is greatly increased.
Since the panel manufacturer pushes the embedded touch and erodes the plug-in factory, the plug-in factory must transform the competition relationship with the panel factory into a cooperative relationship. At the same time, the external touch controller should also open up new ones. Product lines, such as AIO's personal computer, car touch and interactive whiteboard and other products.
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