In the smart age, how does Changhong break out?

At this time, Changhong is on the cusp of the Internet.

The origin of the incident is not complicated. The "Super Voice Browser" independently developed by Changhong has recently come into existence. This software will be used in a large area in Smart TVs under the Changhong Group, and will bring a subversive experience to existing smart TVs and create Chinese intelligence. The minimalist application of television is a new era.

Surprisingly, Changhong’s super-voice browser has received the title of “Best Voice Browser” in the world since it was opened for developers and professional engineers. It is considered to spike all current smart TVs. Human-computer interaction experience mode. It has become an epoch-making work in the development of China's smart TV.

For a traditional consumer electronics manufacturer, Changhong can design a brand-new product for the consumer demand of the Internet era. The outside world is full of questions and doubts.

Obviously, this reflects the current Internet industry's widespread perception of the smart TV industry structure, that is, the traditional TV makers will not succeed. This will be a new era for Internet companies.

This year, the actions of a large number of Internet companies, such as LeTV, Xiaomi, and Baidu's iQiyi, have shown that: They want to use the wave of intelligence to change the market structure in which hardware companies dominated the color TV market, and even become the leader in the smart TV field. By.

After entering the era of intelligence, with the entire industry driven from one-dimensional technological innovation driven to two-dimensional technology and consumer dual drive. The entire industry competition pattern is driven by the traditional “industrial chain” manufacturing from the inside out, and it is driven by the “ecological chain” innovation driven by the consumer demand. The confidence that LeTV, Xiaomi and Baidu have entered into smart TVs lies in the fact that “they understand and get closer to Internet users and they directly grasp the television content and entertainment genes that meet the needs of users”.

As far as the entire business model is concerned, traditional TV companies rely on a single model of "hardware sales to make money" and, under the drive of Internet innovation genes, interpret to "hardware-based, continuously making more profits through content and service provision." The original "single-hammer sale" has become "a lifetime of making money around the product".

These are all new forms of competition and business models that the Internet companies are good at, but they do not have or understand as a manufacturer, Changhong.

More importantly, compared to the “light asset model” of Internet companies such as Xiaomi, Baidu, and LeTV, they completely outsourced the production R&D of products to TV professional OEMs such as Foxconn, and consumer electronics giants such as Changhong Bear the different levels of "asset packages" in all aspects of the entire industry chain.

From the bottom of the chip design and development, to plasma, LCD and other key components such as flat panel, to the machine's high-quality intelligent manufacturing, marketing systems throughout the country and after-sales service system, which formed the traditional consumer electronics giant Changhong "Vertical integration of the entire industry chain" has also become the "big baggage" in the eyes of Internet companies?

In the end, this is a huge burden for Changhong to respond to Internet companies in the smart era, or is it a huge fortune for continuous development?

Intelligent gene to create a nice product with <br> <br> question is not unreasonable. How to change the “industry chain” of the entire industry chain in the smart age, and test the commercial wisdom of Changhong as a unique and full-chain “wealth”. Similarly, how to fully activate a resource such as Changhong, which has more than 60 years of consumer accumulation and control, also affects the success or failure of the entire enterprise in the smart era.

When we put aside corporate strategy and smart layout and return the focus to the product itself, we may be able to more realistically touch the unprecedented “human-computer interaction” experience released by Changhong and the “Super Voice Browser”. .

As Chang Yihua, the director of the basic research institute of Changhong Technology Center, said, "Smart TVs are different from smart phones, and human-computer interaction cannot be solved by touching the touch screen. There are only two ways: moving mouth (voice) and moving hands (gesture). At this stage, the interactive control of speech is more accurate and effective."

Combining voice manipulation and browsers to achieve social sharing through a minimalist interface will give consumers a unique natural interactive experience and become the most revolutionary impact Changhong brings to China's smart TV development. Let the voice realize the management of the entire television operation, and let the browser become the new entrance of the entire smart TV, and break the bottleneck of the “complexity” of the traditional smart TV.

"This word is too small to enlarge." No problem! "Open local menu." No problem! "Play." "Pause." "Fast forward to five minutes and five seconds." ... These are all good! According to Li Xiaodong, director of the digital institute of Changhong Technology Center, the super voice browser has three fists - full voice control, minimalist interface, social sharing, "fast response, high voice recognition rate, simple operation, and the user experience Do your best."

"For example, if Jingdong was opened, the previous method was to dictate 'open Jingdong' and the sentence pattern was relatively fixed. Super-voice browsers could become more natural interactions and have a wider range of semantic recognition." Changhong Cell Laboratory, which encourages team innovation Shao Yong, Marketing Director of Changhong Technical Center, intentionally showed off his skills. He said "I want to go to Jingdong" for a while, and later said, "Please help me open Jingdong and let Jingdong open it." The same meaning, different expressions, The voice browser recognizes and opens the site directly.

Obviously, the ease of use, usability, and practicality of this product exceed the expectations of many people. “Without investigation, there is no right to speak. Without a true experience, there is no judgment. Changhong’s success in super-voice browsers represents a brand-new signal that traditional consumer electronics companies have released to Internet companies, that is, whether you are in the emerging Internet. Still, in the traditional manufacturing industry, regardless of whether you are a business or a new army in the industry, in the face of the Internet age born of the spirit of 'free sharing and opening,' the opportunities are all equal. The key is how do you truly grasp the needs of consumers. ”, said Hong Shibin, senior observer of home appliances and executive chairman of the China Home Appliances Commercial Association Marketing Committee.

Smart Gene Helps Changhong New Takeoff <br><br><br><br><br><br> Hao Yabin, vice president of China Electronics Industry Association, points out that “TV is the most concentrated area of ​​current innovation resources, whether Apple, Google, or domestic Baidu, Tencent, they are We began to innovate resources to move from small screens to large screens. Especially in the era of intelligence, consumer experience and demand are the most important forces for promoting industrial innovation, which has also triggered new and old multi-share forces to create innovative games that focus on user needs."

On June 18, ibm and Mianyang, Sichuan officially signed an agreement to establish a center for big data analysis and competitiveness. According to Fan Yu, the vice president of ibm, the project of Mianyang ibm Big Data Competitiveness Analysis Center was jointly constructed by ibm, VanceHaihui Technology Co., Ltd., Changhong Group and Mianyang Kechuang District Management Committee. “ibm will serve as technical support for the project. Achieve self-financing within three years."

This is considered to be a new layout of Changhong’s implementation of the “three-coordinate” strategy for the era of intelligence. In the past few years, Changhong has been upgrading its industrial value chain and built up its six core technology capabilities with core software and chips. Along the direction of the industry, it completed the layout of 3c industries from TVs, air conditioners to refrigerators, small appliances, digital and communications. In the direction of business model innovation, we will actively promote the transition from low-end manufacturing to high-end intelligence from manufacturers to service providers.

This kind of strategic layout that combines various forces such as “industry cross-border, value transformation, and business transformation” also allows Changhong to emerge a “software + hardware +” in the context of smart age, cloud integration, and big data game. "Service" is the core differentiated path, which realizes the interconnection and interconnection from a single intelligent terminal to multiple intelligent terminals.

There is no doubt that facing the age of intelligence, as the oldest consumer electronics giant in China, Changhong has begun to release its "smart real skills" and complete the "all-round sword" for the industry and its peers.