Inverter air conditioner continues to increase attention

Starting from October 1, new energy efficiency standards for inverter air conditioners will be implemented, which will lead to a new round of reshuffle in the air conditioning industry. The market share of inverter air conditioners will continue to increase. Not only the offline market, but also the online air-conditioning market. According to the author's understanding, Haier inverter air conditioner has become the most popular air-conditioning products for consumers. According to the latest data, the frequency inverter air conditioner's attention ratio was 61.6% in August, which was higher than that in July. This shows that consumers' recognition of inverter air conditioners is still increasing.

Inverter air conditioner continues to increase attention

According to data from Zhong Yikang, in the domestic air-conditioning market in the first half of the year, inverter air conditioners accounted for 53.6% of the retail volume, fixed-frequency air conditioners accounted for 46.4% of the retail volume, which benefited from the implementation of energy-saving subsidies. Although the air conditioning market in 2013 was not significantly improved, the sales of variable frequency air conditioners still maintained an upward trend. Industry insiders said that China's air conditioning market has really entered the era of frequency conversion.

From a sales perspective, air-conditioners sold 8.97 million units in July, an increase of 5.88%, of which 5.59 million units were domestic sales, an increase of 9.77%, which benefited from the effects of high-temperature weather. From the perspective of specific brands, Haier's performance in the first-line brands was the most eye-catching, with overall sales increasing by 16.98%, nearly three times higher than the second, with domestic sales growing by 18.92% and exports rising by 12.5%, ranking first in the industry.

It is reported that the new energy-efficiency standard for inverter air conditioners will be formally implemented on October 1 this year, which also has further requirements for the technology of air-conditioning manufacturers, and has played an active role in the adjustment of the entire industry. The new standard will also upgrade the market access threshold from 5 to 3. After the implementation of the new standard, existing 3, 4 and 5 energy efficiency air conditioners on the market will be eliminated. The rise of the threshold has brought more demands, the advantages of air-conditioning leading enterprises will emerge, and the pressure of SMEs will further increase.

The advantages of leading enterprises show

At present, the market share of inverter air conditioner has reached 53.6%, and there will be an upward trend. With the implementation of new energy efficiency standards, the technical threshold of the air-conditioning industry will increase, the concentration of the industry will further increase, and small and medium-sized enterprises with outdated production capacity will be eliminated. The era of several major brand brands will soon come.

The author learned from the online shopping market that air-conditioning has become the fourth-largest online shopping home appliance after mobile phones, tablets, and small home appliances. In the first half of this year, air-conditioning sales volume was 1.05 million sets, an increase of over 100% year-on-year. From the perspective of market share, the retail sales and retail sales of variable frequency air conditioners increased by 6% and 10%, respectively, which is in contrast to the decline in sales of fixed-frequency air conditioners. From the perspective of subdivision brands, Haier inverter air conditioners have become the most popular air conditioner products for consumers. It is understood that this series of products is using a broadband non-fluorine frequency conversion technology, which is why consumers trust Haier.

Insiders pointed out that the contest of the air-conditioning market will become more apparent in the future, and the competition for market share will also become more intense. In the face of the new energy efficiency standards to be implemented, Haier introduced a broadband non-fluorinated inverter technology. According to the author's understanding, the broadband non-fluorinated inverter technology is the air conditioner inverter technology most concerned by consumers. It has led the new trend of air conditioning R&D and innovation, and has also set off The industry's upsurge of frequency conversion upgrades.