Samsung Apple's competition is facing a difficult situation

According to a report on July 29, Samsung Electronics may keep its position as king in the smart phone market, and Apple's frustration may not be as fast as Samsung hopes. Based on this, the industry analysts also analyzed that from the overall perspective, as the high-end alternative products of the two companies' high-end products have greatly increased their momentum, they may all face a difficult situation.

The South Korean tech giant announced on Friday that its sales and operating profits have increased significantly again, setting a new record, thanks in large part to the continuing high popularity of its high-end Galaxy smartphone series.

For those who have been watching Samsung and Apple, it is even more important that, despite Apple’s announcement of a 22% year-on-year drop in net profit, the Galaxy smartphone series seems to be still strong.

Of course, because Samsung did not disclose its smartphone shipments, it could not compare the company's mobile phone sales one-on-one. According to Strategy Analytics, analysts estimate that Samsung’s smartphone shipments for the three months ending June were nearly 75 million (including the impressive new Galaxy S4 shipments of 20 million or more). In contrast, Strategy Analytics estimated that the company's smartphone shipments were estimated at 69.4 million units in the first quarter.

At the same time, Apple’s iPhone sales in the latest quarter were higher than expected, reaching 31.2 million units, compared with 26 million units in the same period last year.

It seems that Apple's frustration may not be as fast as Samsung hopes.

The competition between the two smart phone manufacturers may not reflect the overall situation. From a global perspective, as the high-end alternative products of the two companies' high-end products have greatly increased their momentum, they may all face a difficult situation.

The average selling price of each mobile phone of Apple dropped to 581 US dollars, a decrease of 32 US dollars compared to the previous quarter as of March. At the same time, Samsung invested heavily in marketing to maintain the market demand for its mobile phones. However, according to analysts' estimates, the average selling price of Samsung's high-end Galaxy phones may also decline.

In recent weeks, these concerns have put pressure on the stock prices of the two companies.